Nicolina Jennings
South Orange,NJ
Summary
I’m a Managing Director with nearly 20 years of experience. I specialize in developing business and operational strategies for large-scale organizations and start-ups alike. I excel at establishing new functions and adapting to evolving business needs. I consistently build collaborative teams and foster an environment where people feel valued and thrive.
Overview
18
18
years of professional experience
Work History
VP, Managing Director
Working Not Working, A Fiverr Company
02.2022 - Current
- Hired post-acquisition to lead the company to the next phase of growth and drive operational efficiency. Responsible for managing a staff of marketing, sales, customer support, product and engineering teams.
- Enhanced company profitability by >5% after implementing strategic business plans and optimizing operational processes.
- Developed new revenue streams by identifying growth opportunities within the creative industry and forging strategic partnerships with key agencies and holding companies.
- Led the go-to-market strategy for new feature launches including customer onboarding flow, job post performance dashboard, personalized talent recommendations, and updated pricing model.
- Cultivated a company-wide culture of collaboration, innovation, and empathy.
Managing Director
R/GA
01.2012 - 12.2021
- Agency leader overseeing +$15MM portfolio of brands with responsibility for business development, P&L management, c-level client partnership, staffing, and people development.
- Led Uber social AOR business. Stood up global operating model to create best-in-class social media content for Uber Rides and Uber Eats in 10 markets across NA, LATAM, APAC, and EMEA.
- Launched Uber’s masterbrand campaign, Vaccinate the Block, featuring Spike Lee and Tyler Mitchell that garnered the brand’s highest positive sentiment to date at 92%
- Transformed NBA on ESPN through an innovative digital marketing strategy aimed at emerging fan segments. 2019 NBA Finals campaign yielded a 70% increase in viewership, the largest audience in the program’s history.
- Developed the first integrated campaign strategy for ESPN+ resulting in a +370% increase in new subscribers (+1.5MM) in under 12 months.
Account Supervisor
Translation
01.2011 - 01.2012
- Account lead for State Farm's youth marketing business unit.
- Managed team of four with responsibility for social content strategy, community management, media partnerships and results reporting.
Marketing Manager
Digitas
01.2007 - 01.2011
- Account lead for American Express Global Merchant Services.
- Managed large-scale digital campaigns and product builds from brief to execution.
Education
BA - Public Relations
Hofstra University
Hempstead, NY05.2007
Skills
- Strategic Vision
- Business Growth Initiatives
- Operational Efficiency
- P&L Management
- Contract Negotiation
- GTM Strategy
- Product Management
- Film & Content Production
- Team collaboration
Awards
- Gold Lion
- Silver Lion
- Grand Clio
- Gold Clio
- Webby
- Wood Pencil
- ARF David Ogilvy Award
Timeline
VP, Managing Director
Working Not Working, A Fiverr Company
02.2022 - Current
Managing Director
R/GA
01.2012 - 12.2021
Account Supervisor
Translation
01.2011 - 01.2012
Marketing Manager
Digitas
01.2007 - 01.2011
BA - Public Relations
Hofstra University
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