Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Locations
Timeline
Generic

Nicolle Marshall

Cleveland,Ohio

Summary

Sales representative with over 20 years of expertise managing the development and implementation of customer relationship management (CRM) and sales for Fortune 100/500 corporations (i.e., AbbVie, the global leader in pharmaceuticals). Repeated success guiding sizeable, cross-functional teams in the launch of product lines, wholesale, driving record-setting revenues, business to business (B2B) sales, contract negotiations, and client/vendor relationship management. Establishes relationships through implementing patient advocacy initiatives resulting in sales growth, product development, new product launches, and innovative acquisition strategies. Practiced in clarifying business requirements, performing gap analysis between goals and existing procedures, and designing system improvements to increase productivity and reduce costs. Expert at fostering key external relationships with Key Opinion Leaders (KOLs), vendors, consultants, agencies, and business partners.

Overview

10
10
years of professional experience

Work History

Senior Specialty Representative

AMGEN
05.2021 - 08.2024
  • Spearheaded strategic product planning for a global biotech firm, while managing over 130 account relationships
  • Completed sales/expense planning, and promotion analysis
  • Evaluated sales initiatives through consumer research, competitive/trends analysis and the creation of internal metrics and management reporting
  • Directed the execution and achievement of key performance indicators with products and consistently ranked in the top 3rd of the nation, in a highly crowded market (e.g., ranked 102/298 for Chairman Circle, 1st Quarter 2022, ranked #11 in the nation for Otezla, 1st Quarter 2023)
  • Ascertained business opportunities and risks through creating growth strategies to protect Amgen’s products by defining offerings and advancing partnerships through marketing products for several key accounts
  • Built discussions around providers’ and health care professionals’ needs as relationships developed with major clients
  • Monitored overall project portfolios, cost projections, and profitability
  • Ensured alignment with defined business goals throughout the sales design process to meet quarterly performance indicators.

Hospice Hospital & Physician Representative

VITAS Healthcare
02.2018 - 05.2021
  • Responsible for developing and implementing strategic plans to increase efficiency and effectiveness to drive growth, profitability, productivity, quality, and safety
  • Accountable for driving annual sales to oncologists, cardiologists, intensivists, pulmonologists, and hospitalists by executing approved sales strategies to drive dramatic year-over-year-growth
  • Manage strategic business initiatives and implement business area expansion plans and strategies
  • Instill a culture that is customer first, execute effective marketing and deliver a best in class presentation experience
  • Create and implement strategic plans to target daily interactions with over 150 physicians, and nurses at hospitals (e.g., Stanford Hospital) and outpatient clinics, significantly increasing revenue and efficiency
  • Oversee the cultivation of relationships with KOLs, resulting in market share gains
  • Maintain relationships within the admissions department, as well as clinical personnel, to ensure effective communication both internally and externally for referral customers
  • Provide technical guidance to ensure the efficacy of sales operations that include goal achievement and market share analysis.

Account Manager

GRAINGER
11.2015 - 02.2018
  • Led sales and product presentation for multi-million dollar territory with over 100 commercial and healthcare accounts for Grainger
  • Directed the implementation of effective sales management, strategic analysis and the execution of sales development strategies
  • Managed Grainger’s 1.5M products of industrial supplies, MRO equipment, and tools, within 26 categories
  • Fronted strategic planning, market research and client engagement efforts for major client accounts (e.g., Intel, Facebook and Google)
  • Promoted Grainger’s marketing programs and demonstrate new products for clients
  • Created and implemented field strategies that drove profitable sales growth and cultivated client engagement for Grainger’s products resulting in 105% over 2016 H1 goal
  • Responsible for maintaining and growing the existing client base while increasing market penetration
  • Exercised the full range of Account Manager’s sales responsibilities, which included planning, determining strategic goals, setting time lines, and monitoring the accomplishments of sales objectives
  • Submitted results, reports, weekly work plans, and monthly and annual territory analyses
  • Sold safety, lighting, e-commerce, inventory management, and consulting services, and consistently exceeded annual revenue goal of $1.9M
  • Provided extensive guidance in setting priorities, establishing goals and objectives and determined evaluation strategies for territorial sales.

Director and Sales Representative

AMERICAN HEART ASSOCIATION
07.2014 - 10.2015
  • Increased significant brand presence and engagement with nationwide partners and stakeholders by identifying and creating unique signature program outreach for the American Heart Association
  • Oversaw capital campaigns totaling over $1M and a $100K annual budget
  • Planned, managed and led corporate and major fund-raising projects that reached 125% over revenue goal for 3rd Quarter 2014 – 2nd Quarter 2015
  • Managed development strategy for fund donor constituencies that met the non-profit organization’s annual operating goals, incorporated new donors into fundraising activities and moved existing donors to higher levels of giving and engagement
  • Gathered corporate and foundation sponsors’ data, client surveys and financial analysis to evaluate developmental areas and provide comprehensive recommendations for fundraising improvement (e.g., 2014-2015 YTD branch ranked #1/201 in the nation for funds raised)
  • Generated over $600K in revenue for Research Roundtable, one of the nation’s premier medical device and life science campaigns, providing funding for cardiovascular research and development (R&D)
  • Assessed financial and operational efficiency of on-going initiatives to determine whether program objectives were being satisfied
  • Maintained relationships through establishing open communication with clients, corporate sponsors and cooperating agencies.

Education

Bachelor of Arts, B.A. - Politics and Government

OHIO WESLEYAN UNIVERSITY
Delaware, Ohio

Skills

    Territory Management

    Customer Engagement

    Teamwork and Collaboration

    Problem-Solving

Accomplishments

  • Repatha Big Waves Contest Winner, August 2024, Current Week-to-Date (CWTD) 9.2 NBRx
  • ORCA Regional Winner, October 2022
  • January 2021, Month-to-Date (MTD) Goal 111%
  • July 2020, Month-to-Date (MTD) Goal 125%
  • March 2020, Month-to-Date (MTD) Goal 113%

Affiliations

  • Dress for Success, Volunteer
  • National Sales Network, Member

Locations

Cleveland, Ohio, 44120

Timeline

Senior Specialty Representative

AMGEN
05.2021 - 08.2024

Hospice Hospital & Physician Representative

VITAS Healthcare
02.2018 - 05.2021

Account Manager

GRAINGER
11.2015 - 02.2018

Director and Sales Representative

AMERICAN HEART ASSOCIATION
07.2014 - 10.2015

Bachelor of Arts, B.A. - Politics and Government

OHIO WESLEYAN UNIVERSITY

Similar Profiles

CREATE PROFILE
Nicolle Marshall