NICOLLE ADRIANA KAUFMAN
Rockville,MD
Summary
Buying | Advertising | Public Relations | Event Planning Highly dedicated professional with experience in buying, marketing, advertising, public relations, and event planning. Excel in managing multiple projects simultaneously with attention to detail, problem solving, and follow‐through capabilities. Superb written communications, interpersonal and organizational skills, while being able to explain complicated processes to a variety of professional and public audiences in a clear and intelligible manner. Dynamic Sales Executive with 4 years of experience providing high level of customer service while increasing revenues. Successful at leveraging sales technologies, software and CRM data to identify, analyze and act upon leads, opportunities and sales funnels. Personable communicator focused on exceeding client expectations.
Overview
22
22
years of professional experience
Work History
Founder
Nikki Rose Jewels
Rockville, MD
04.2020 - Current
- Created organization's mission and vision statements for use by employees.
- Increased sales by 100%
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Created and monitored promotional approaches to increase sales and profit levels.
- Learned how to build e-commerce website
- Built entire website from start to finish
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Directed market expansions to propel business forward, meet changing customer needs
Sales Associate Specialist
Thrive Yoga
Rockville, MD
08.2019 - 03.2020
- Greeted customers and helped with product questions, selections and purchases.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Helped customers complete purchases, locate items and join reward programs.
- Worked closely with shift manager to solve problems and handle customer concerns.
- Increased monthly sales goals by 50%
- Daily phone calls to clients and prospective clients
- Engaged with customers to build rapport and loyalty
- Trained and developed new hires in company processes, product knowledge, customer service and selling techniques
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
Promotional Coordinator
Cumulus Media Inc
Washington, DC
11.2018 - 05.2019
- Provided product samples, coupons and informational brochures to persuade people to buy products.
- Learned about competitors' products and consumers' interests to answer questions and provide more complete information.
- Collaborated with media representatives to optimize coverage of special events.
- Identified potential marketing opportunities to increase brand awareness.
- Motivated team members to meet and exceed sales targets.
- Identified interested and qualified customers to provide potential customers with additional information regarding product.
- Researched and identified new business opportunities.
- Demonstrated and explained mix 107.3 to prospective clients
Advertising Coordinator
Resolution Media
New York, NY
10.2016 - 10.2018
- Coordinate with team members to develop campaign plans and strategies
- Research, develop, and monitor keyword lists to support campaign optimizations, new products, site changes & promotional initiatives
- Analyze & gather data in order to write insights for ongoing client reports
- Write client ad creative messaging (Ad copy)
- Utilize campaign management tools (Google Ad words) to execute campaigns and improve overall performance
- Monitor client, competitor and industry competition
- Support ad‐hoc data requests for forecasting, billing, promotional performance, etc
- Complete duties assigned and report to Strategist ex: Proposals, Bi‐Weekly Reports, Pace account budgets accordingly etc.
- Maintained promotional calendar and developed communication channels to keep sales associates aware of programs.
- Managed development of advertising and in-store materials to support promotions, maintaining compliance with legal, advertising and brand guidelines.
- Consistently exceeded CTR by 10%
Retail Clothing Apparel Sales Associate
Don’t Ask Why – A&E Outfitters
New York City, NY
09.2016 - 10.2016
- Responsible for tracking hourly sales goals and increased them by 15% monthly
- Assisted in stocking shelves with new products and replacing product that had been moved during course of day
- Often asked to assist and work with individuals in finding specific fashions
- Helped set up marketing and clothing displays for store in Manhattan
- Responsible for sales and exceptional customer service throughout store
- Recommended, selected and helped locate merchandise based on customers needs and desires
- Set up dressing rooms as customers shopped to increase number of selections and make experience more enjoyable.
- Created stunning displays to capture customer attention. and increase sales.
Direct Response Ad Sales Assistant
Discovery Communications
New York, NY
06.2016 - 09.2016
- Executive of Discovery Life network in all aspects of sales and marketing
- Produce promotional videos and publish them on YouTube resulting in over 30,000 combined views
- Developed team communications and information for meetings
- Maintain and update sales revenue and marketing calendars to ensure materials are submitted in timely manner
- Manage all commercials that scheduled to air and generating revenue for network
- Create Projected Avails reports using Deal Builder, Gabriel, and Gemini Photoshop
- Compose pre logs for various clients and agencies with media outlets and monitor revenue
Sales Associate & Buyer
Washington Gem & Mineral Company, The Crystal Shop, Family
Washington, DC
02.2006 - 08.2016
- Assisted new product marketing and development in collaboration with multiple clients at wholesale trade shows
- Managed over 20 sales per day
- Identified and qualified customer needs that developed sales strategies and negotiated final transactions
- Built strong client relationships while conducting research on how to formulate new sales strategies
- Maintained sales book to reflect product supply and adjustments through price breakdown calculations
- Purchase jewelry and stones from wholesale vendors for Friendship Heights (The Crystal Shop) location
- Traveled to trades shows and expanded company connections
- Identified trendy fashion lines ordered product samples and determined product visibility within shop
- Analyzed past present and future market and product trends
Advertising and Sales Associate
PSU ComRadio State College
University Park, IL
09.2014 - 05.2016
- Established strong customer-client relationships
- Managed over 4 accounts per week
- Provided assistance with customer relations
- Participated in expert media sales training sessions
- Coordinated sales and advertising for student‐run radio station.
- Engaged with customers to build rapport and loyalty
- Solved customer challenges by offering relevant products and services
- Maintained customer satisfaction with quick and professional handling of product returns
Advertiser
PSUKNOWHOW State College
State College, PA
08.2013 - 10.2015
- Increased sales by 10% monthly for tutors
- Developed innovative marketing and PR strategies by giving input on how to advertise more efficiently
- Raised brand awareness through consistent marketing efforts
- Achieved high customer satisfaction for weekly review sessions along with customer relations.
- Developed advertising tactics and implemented new solutions for increased brand awareness
- Worked with marketing department to create targeted advertising strategies for key customer demographics
- Drove traffic to University Park by creating and implementing promotional plans
Retail Sales Intern
SmartBrief Industry News & Newsletters Washington
Washington, DC
06.2015 - 08.2015
- Prospected potential clients to determine if relationship could be established to utilize company’s products
- Reconstructed SmartBrief’s career webpage to better highlight product
- Created social media outlets for SmartBrief’s webpage to connect potential employees to company
- Researched retail companies and compiled potential client lists for Retail Sales Team
- Provided support to managers on priority issues and expanded on online brand recognition
- Maintained energy and enthusiasm in fast-paced environment.
- Saved $1,000 by implementing cost-saving initiatives that addressed long-standing problems.
International Affairs Intern
American States Washington
Washington, DC
06.2014 - 08.2014
- Provided support to Coordinator of OAS Outreach Programs, edited speeches, prepared web summaries
- Assisted Director and Specialists with Lecture Series of Americas and Policy Roundtable programs, and Briefings
- Conducted research on priority issues of inter‐American agenda and supported work of Civil Society Relations
- Translated documents from Spanish to English
- Increased outreach plans visibility by 20%
- Communicated with Ambassadors from numerous countries to coordinate events
- Interacted with customers by phone, email or in-person to provide information.
Sales Assistant
Gem Graphics, Inc
Germantown, MD
06.2011 - 06.2012
- Managed over 50 customer calls per day
- Worked directly with clients to implement their marketing ideas
- Utilized bilingual capabilities when interacting with Spanish‐speaking client base
- Supported Graphic Designs Department with fresh ideas for new logos that were implemented on business cards and marketing materials
Education
Bachelor of Arts - Public Relations
Pennsylvania State University
University Park, PA05.2016
Bachelor of Arts - Liberal Arts & Business
Charles University
Prague Capital Of The Czech Republic07.2015
Skills
- Microsoft:
- Word, Excel, PowerPoint
- Social Media: Facebook, Instagram, Twitter, Snapchat
- Some HTML
- Excellent oral and written communication skills
- Strategic Planning
- Sales Expertise
- Social Media Digital Marketing
- Working with Advertisers
- Networking Events
- Social Media Platforms
- Advertising Campaigns
Websites
Additional Information
- Conducted three canned food drives for the homeless through St. Jane de Chantal Parish. Participated in breast cancer walks sponsored by the Susan G. Komen Foundation. Joined Pi Beta Phi members in annual 5K Run for Autism Speaks as well as book donations for Read Lead Achieve. Raised 20,000 on behalf of Thon in order to support children with pediatric cancer.
Languages
Spanish
Native or Bilingual
Timeline
Founder
Nikki Rose Jewels
04.2020 - Current
Sales Associate Specialist
Thrive Yoga
08.2019 - 03.2020
Promotional Coordinator
Cumulus Media Inc
11.2018 - 05.2019
Advertising Coordinator
Resolution Media
10.2016 - 10.2018
Retail Clothing Apparel Sales Associate
Don’t Ask Why – A&E Outfitters
09.2016 - 10.2016
Direct Response Ad Sales Assistant
Discovery Communications
06.2016 - 09.2016
Retail Sales Intern
SmartBrief Industry News & Newsletters Washington
06.2015 - 08.2015
Advertising and Sales Associate
PSU ComRadio State College
09.2014 - 05.2016
International Affairs Intern
American States Washington
06.2014 - 08.2014
Advertiser
PSUKNOWHOW State College
08.2013 - 10.2015
Sales Assistant
Gem Graphics, Inc
06.2011 - 06.2012
Sales Associate & Buyer
Washington Gem & Mineral Company, The Crystal Shop, Family
02.2006 - 08.2016
Bachelor of Arts - Public Relations
Pennsylvania State University
Bachelor of Arts - Liberal Arts & Business
Charles University
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