Nida Allana

Led preseason planning, including cost negotiations, product pricing, and ensuring the timely launch of product ranges. Managed a product category with extensive local and import buying experience, optimizing product selection.

• Analyzed sales data and purchasing patterns, forecasting competitive trends to support strategic decision-making.
• Collaborated with cross-functional teams and attended external events to gather and share current industry information.
• Developed presentations aligned with brand guidelines and timelines, forecasting market trends and tailoring them to consumer strategies.
• Effectively managed the organization's budget, ensuring financial accountability and optimized resource allocation through various software.
• Acted as a liaison between the supply chain and retail partners, fostering strong relationships and improved operational efficiency.
• Trained and supervised interns working on various projects, providing guidance and leadership.

• Collaborated with retailers, manufacturers, and stakeholders.
• Prepared invoices for billing clients and retailers, ensuring payment is received on a timely basis.
• Proofread contracts and other documents for accuracy before receiving executive approval.
• Collaborated with vendors and stakeholders to plan and implement strategies, ensuring timely delivery and clear communication.
• Evaluated industry factors influencing footwear merchandise design, contributing to effective and relevant merchandising plans.

• Managed product categories for over 400 shops across Pakistan, optimizing operations, inventory, and product placement.
• Managed category buying and made key commercial decisions to optimize profitability and product assortment.
• Conducted international and local market research to identify emerging trends and consumer preferences.
• Led global sourcing initiatives to procure products from international and local suppliers, ensuring competitive pricing and quality.
• Monitored and analyzed sales performance of the category, implementing strategies to drive growth and improve revenue.
• Analyzed user behavior and feedback to optimize design and user experience.
• Developed prototypes for testing and presentation purposes.

Product designing and sampling through comprehensive international and local trend research. Managed global product sourcing and oversaw sales performance to optimize category growth and profitability.