Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

NIDAA CHAKKITTAMMAL

Summary

JOURNEY SO FAR

Matchmaker between words & project goals with an engaging story format – leveraging my expertise in B2B, B2C & B2G writing and exposure to diverse industries. Results-oriented writing professional with experience preparing concise and accurate technical documents. Expert at delivering high-quality work within tight deadlines. Talented individual collaborates with cross-functional teams for accuracy and clarity of technical content. This gives the unique edge of being able to interact with individuals from a wide demographic. It allows for perspectives and solutions that surpass traditional norms and seeps into consumer insights, and persuasive metrics.

Stumbled into Proposal Writing thanks to my stints at startups, where I have always been hired as a marketing writer. My collaborations with the Business Development Teams and resultant project coordination in clients' companies resulted in many ad-hoc requests to draft responses to RFPs. It was only after moving to Canada (2020) that I started receiving independent RFP assignments. When my presentation and writing style contributed to winning accounts, I decided this could be the niche writing career I have been seeking.

My favorite part of proposal writing is the one-on-one conversational aspect with many interactions that result in ultra-tailored responses/presentations. This is where I get to employ my skills, and techniques, and design ways to present the organizational expertise and present you as a perfect strategic/creative partner. Though it was never planned that way, most of the resumes I have done are for the healthcare and educational sectors. Professionals.

Currently, I am working as a remote writer and receive my assignments from my LinkedIn and Upwork clients. Currently, I am pursuing APMP certification and am looking to rebuild my career as a proposal writer.

RECENT STINT AS A GRANT WRITER (Aug 2023 to Nov 2023)

During my dynamic three-month remote tenure as a Grant Writer with Atira Women's Resource Society, a non-profit organization in British Columbia, I passionately crafted winning proposals across multifaceted projects, showcasing my prowess in securing funding for vital initiatives. From spearheading grants for innovative housing projects to championing the causes of Indigenous communities, LGBTQ audiences, and women survivors of violence, I navigated the intricacies of diverse sectors with finesse. I was let go as they wanted to restructure the position and add more on-site responsibilities to it and I am unable to switch from remote work to on-site at this point. My strategic approach and persuasive writing not only secured substantial grants but also garnered the organization's admiration, earning me the offer of an in-house position and a standing invitation to join their team in Vancouver. Armed with a proven track record of success and the backing of glowing references, I am poised to bring my creative grant writing expertise to new challenges and make a meaningful impact in empowering communities.

Overview

14
14
years of professional experience

Work History

Proposal Writer | Grant Writer | Resume Writer | Blogger | SEO Writer | Copy Strategist | Email Marketing Writer | Product Marketing Content Writer | Copywriter | Social Media Writer

Self-employed
05.2019 - Current
  • Select Savvy (Proposal Writer for Staffing Services), Atira Women’s Resources Society, Regular Clients: https://acps.info/ (Australia-based institution for DevOps training), stratosfy.io & CVDesigner
  • Stratosfy (Ottawa-based SaaS & IoT enterprise) – Handled their product marketing communication and content for 6 months
  • Write blogs, SEO copies for social media and email product marketing, EDM content, personal branding stories, and business plans with strategic insights, starting from keyword research to ROI tracking.
  • Receive weekly orders for 1-2 proposals and 3-5 resumes (Cover Letters & LinkedIn Profiles).

Technical Proposal Writer

GC Brokers
05.2022 - 10.2022
  • Wrote company website content, blogs, email campaigns, technical proposals, and grid documents to foster and fortify prospect relationships, while handling corporate communications requirements
  • Developed resumes and bios for government IT job aspirants as required
  • Authored awareness/conversion B2G articles on federal recruitment for government IT staffing
  • Worked closely with B2B and B2C clients to create highly personalized CVs and bid doc sheets
  • Formulated set of evolving templates and formats for RFPs, RFIs, and RFQs to support external communications
  • Gained profound understanding of Federal Government vehicles - TBIPS, SBIPS, TSPS, and THS.
  • Worked closely with software engineers, product managers, and other departments to determine accuracy and completeness of technical documentation

Marketing Writer

BoomerangFX
11.2021 - 01.2022
  • Was hired to handle digital promotions and product ads for 2.0 version of their Patient Management Software – continually optimizing content based on performance
  • Wrote brand messages, drip emails, and website content for SpaMedica, InMode, and BoomerangFX Practice Management Software Authored consumer-facing product copies for both B2B (physicians and business owners) and B2C (plastic surgery leads/patients) segments
  • Regularly prepared responses to RFPs forwarded from sales teams and coordinated diligently with stakeholders to ensure that responses are tailored
  • Drafted emails that consistently achieved high opening rates and result in better conversion
  • Ghostwrite thought-leadership blogs and articles on behalf of CEO and CMO
  • Sample – www.drmulholland.com

Marketing Writer

Vanillasoft
07.2019 - 12.2019
  • Centralized blogs, proposals, white papers, user & developer communications, and case studies on SaaS-based products in collaboration with marketers and product experts
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach
  • Interviewed customers, product experts, and sales directors to gain utility-based insights about product or organization that added it to their tech stack - increased online engagement
  • Samples: https://info.vanillasoft.com/sales-engagement-insurancepillar#ready_to_upgrade_your_tech_stack https://www.vanillasoft.com/resource-center/blog/beat-sales-callanxiety-with-these-7-no-sweat-tips

Volunteer Writer

LET'SSTOPAIDS NGO
05.2019 - 07.2019
  • Wrote compelling articles on HIV and AIDS and related topics to create awareness, remove the stigma, and encourage dialogue and inclusion.

Content Specialist

CLEARTAX, FINTECH
12.2017 - 04.2019
  • Designed & implemented Editorial Calendar for the CT B2C Vertical
  • In-house QC in-charge – Edit, optimize & creatively package finance content (Fintech, Mutual Funds, GST, Loans, Tax), which required immense credibility, rapport, and support with internal stakeholders of varying expertise
  • Handled editorials on behalf of the CEO and in-house Chartered Accountants
  • Self-starter who conceptualized and co-managed a Fintech publication as a brand communication exercise, while regularly contributing https://news.cleartax.in/author/nidaa-chakkittammal/

Freelance

Fashion Blogger MELORRA JEWELLERS, FASHION
  • Pitched and created 60 landing pages (700-1000 words) on verticals like Diamond Jewelry, Gold Jewelry, and Gemstone Jewelry, complying with SEO guidelines and marketing strategy
  • Sample: https://www.melorra.com/jewellery/diamond-rings/

Content Manager

QBERA, FINTECH
01.2017 - 11.2017
  • Approved, reviewed, and edited content flowing to website
  • Maintained content marketing calendar to schedule creation and delivery deadlines
  • Utilized analytics and site metrics to determine areas of improvement
  • Directed content of website by gathering information and integrating data from other departments

Digital Content Manager

  • In charge of conceptualizing, developing, and executing content for the website, company blog, social media pages, and media planning to drive organic traffic & brand awareness – while handling internal and external corporate communication needs
  • Leveraged expertise in user experience to implement ad campaigns that achieved their RoI goals
  • Hired and managed freelancers to meet additional marketing writing requirements during peak times
  • RFP writing when required to acquire individual and institutional leads from banks and other financial institutions.

Senior Finance Writer

BANKBAZAAR, FINTECH
01.2015 - 09.2016
  • Conceptualized and fleshed out SEO-friendly and UX write-ups for landing pages, forums, infographic copy, PPTs for SlideShare accounts, content, blogs, PR articles, Fintech news, and email campaigns
  • Coordinated with the SEO team to utilize Google analytics, tools like SEMRush, and related data to understand the pulse of the reader and personalize finance/fintech content.

Project Associate & Grant Writer

MINDSABROAD
01.2014 - 01.2015
  • Prepared program proposals, travel itineraries, and education program documents for L&D training
  • Clients- Professors and University Students from the US (including Ivy League Institutions) seeking internships, volunteer opportunities, and semester programs in China, Thailand, Laos, and India.

Creative Communication Expert & Writer

BIOQUEST, HEALTHCARE
09.2011 - 01.2014
  • Drafted medico and pharma training materials under the expert guidance of doctors and other healthcare experts
  • Centralized consumer-friendly healthcare material in the form of Push Notifications Via SMS/Email, Interactive Voice Response (IVR), Social Media Posts & YouTube Video Scripts

Travel Features Writer

PICSEAN MEDIA PVT LTD
03.2011 - 06.2011
  • Authored travel features and image captions for MakeMytrip, a client of Picsean at the time – which made me adept at online research and offline research personalized relatable, and original.

Travel Itinerary Content Writer

HOLIDAYS PVT LTD
06.2010 - 06.2011
  • Centralized for the company website & blog content – holiday packages, social media content, brochures, and flyers.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic

Education

No Degree - Basic Mountaineering

Jawahar Institute of Mountaineering
India
06.2015

Master of Arts - SOCIAL WORK

University of Delhi
India
04.2010

DIPLOMA - JOURNALISM AND MASS COMMUNICATION

Madras Christian College
India
03.2008

Bachelor of Arts - FUNCTIONAL ENGLISH

University of Calicut
India
04.2007

DIPLOMA - ADVERTISING AND NEWS EDITING

University of Calicut
India
04.2006

Skills

  • TOOLS: MS Office Suite, WordPress, InDesign, Marketo, SharePoint, Asana, Canva, Mailchimp, Basic HTML
  • SWOT-based Writing, In-depth Market Research, Persona Mapping, Nuanced responses to RFPs and RFQs

Timeline

Technical Proposal Writer

GC Brokers
05.2022 - 10.2022

Marketing Writer

BoomerangFX
11.2021 - 01.2022

Marketing Writer

Vanillasoft
07.2019 - 12.2019

Proposal Writer | Grant Writer | Resume Writer | Blogger | SEO Writer | Copy Strategist | Email Marketing Writer | Product Marketing Content Writer | Copywriter | Social Media Writer

Self-employed
05.2019 - Current

Volunteer Writer

LET'SSTOPAIDS NGO
05.2019 - 07.2019

Content Specialist

CLEARTAX, FINTECH
12.2017 - 04.2019

Content Manager

QBERA, FINTECH
01.2017 - 11.2017

Senior Finance Writer

BANKBAZAAR, FINTECH
01.2015 - 09.2016

Project Associate & Grant Writer

MINDSABROAD
01.2014 - 01.2015

Creative Communication Expert & Writer

BIOQUEST, HEALTHCARE
09.2011 - 01.2014

Travel Features Writer

PICSEAN MEDIA PVT LTD
03.2011 - 06.2011

Travel Itinerary Content Writer

HOLIDAYS PVT LTD
06.2010 - 06.2011

Freelance

Fashion Blogger MELORRA JEWELLERS, FASHION

Digital Content Manager

No Degree - Basic Mountaineering

Jawahar Institute of Mountaineering

Master of Arts - SOCIAL WORK

University of Delhi

DIPLOMA - JOURNALISM AND MASS COMMUNICATION

Madras Christian College

Bachelor of Arts - FUNCTIONAL ENGLISH

University of Calicut

DIPLOMA - ADVERTISING AND NEWS EDITING

University of Calicut
NIDAA CHAKKITTAMMAL