Nidhi Nayyar Tassone
Summary
- Data driven, results oriented marketing professional with extensive experience in executing successful and innovative marketing programs and delivering sustained results. Passionate about brand management, targeted marketing and improved goal-oriented performance which is reflected in consistent growth and increased responsibilities within each role. Strategic, analytical and action-oriented, with exceptional business acumen and relationship management skills. An effective communicator with an established reputation for building strategic partnerships and alliances with diverse stakeholders. Proactive manager, team builder and tactical planner with ability to attract and secure key players in building strong and lasting business relationships.
- Recognized as Channel Reseller News (CRN) Top Women of the Channel for 2014, 2015, 2017, 2018, 2019, 2020, 2021.
Overview
17
17
years of professional experience
Work History
Senior Group Marketing Manager
Acer America
04.2017 - Current
- Lead and manage commercial marketing team for all B2B marketing initiatives for all Distributors, DMRs and reseller partners in addition to all end-user awareness campaigns
- Responsible for all commercial GTM strategy and campaign execution across US commercial customer base with over $750M+ revenue
- Regular commercial MDF analysis to evaluate ROI and budget considerations for all campaigns so expenses is maintained at 3% or below
- Led social media and online advertising campaigns with 14.58% engagement rate and over 100M+ impressions
- Targeted account based marketing initiatives resulted in over 68% YoY revenue growth with certain key partners
- Manage multimillion dollar annual budget across partner ecosystem, with funding allocation and planning for strategic and tactical initiatives, reseller MDF and end user campaigns
- Partner relationship management for key technology partners (Intel, Google, Microsoft) and customers(CDW,SHI)
Education and Commercial Marketing Manager
Acer America
04.2014 - 04.2017
- Responsible for marketing strategy, MDF budgets and campaign execution for major national DMRs (CDW, SHI, CNXN, PCM, Insight, Troxell) in addition to all Education marketing responsibilities
- Focused campaign execution led to over 15% YoY revenue growth with key established partners
- Targeted account based marketing initiatives resulted in over 50% YoY revenue growth with key new partners
- Aligned GTM plans with all partners for major product launch.
Education Marketing Manager
Acer America
04.2009 - 04.2014
- Led all marketing initiatives with focus on increasing Acer brand awareness within education vertical, with objective of transforming education through effective use of technology
- Established Acer as market share and thought leader within US K-12 Education segment, leading to over 100% revenue growth between 2009 – 2018 through targeted demand generation campaigns
- Developed and executed all end-user integrated marketing campaigns with appropriate performance analyses
- Responsible for Acer Education Advisory Council – conception, managing relationships, planning and hosting annual education advisory council meeting
- Managed multiple influencer marketing campaigns with key edtech leaders
- Increased brand awareness by representing Acer America at industry conferences and tradeshows
- Executed multiple successful demand generation and lead nurture campaigns.
Channel Marketing Manager
Proxim Wireless Networks
02.2008 - 04.2009
- Managed all partner marketing initiatives, including partner MDF, annual marketing plans, campaigns, promotions, partner communications and new partner recruitment campaigns in alignment with sales teams to meet and exceed revenue targets
- Drove new product launches by partnering closely with the Product Management, Marketing and MarCom teams
- Developed, implemented and managed (benefits, authorization, levels, etc.) a compelling and highly competitive channel partner program for all Proxim resellers
- Stimulated reseller education by the launch of appropriate sales tools like webinars, seminars and newsletters
- Monitored partner performance and generated partner revenue analysis.
Research & Development Project Manager
Proxim Wireless Networks
04.2007 - 02.2008
- Managed the execution of key projects for the development of wireless networking/communication products from concept through release
- Projects included transfer of technology to a Proxim partner to produce, or working to customize a partner’s product to sell in a Proxim channel
- Created, maintained, and regularly published project-level and department-wide master schedules
- Identified and communicated resource and/or schedule conflicts to executive management; worked with management to rearrange tasks or balance resources as required
- Ensured smooth project execution and product launch by driving Proxim’s technical leads, development engineers, managing cross functional teams and offshore manufacturing partners.
Inside Sales Manager
Proxim Wireless Networks
10.2006 - 04.2007
- Managed a team of dedicated Inside Sales Representatives to meet and exceed sales targets; achieve maximum sales by helping to generate end-user demand for Proxim’s products
- Consistently exceeded revenue targets
- Leveraged CRM to manage times/dates for all follow-up calls, conference calls, and meetings and for forecasting opportunities.
Inside Sales Engineer
Terabeam Networks/Proxim Wireless Corporation
06.2005 - 10.2006
- Assisted field sales team to exceed overall revenue targets and sales objectives within territory by helping to qualify the customer opportunities and position Proxim as the vendor of choice for their wireless networking equipment requirements
- Developed, presented, or responded to technical proposals for specific customer requirements, including state and nationwide requests for proposal responses and industry-specific solutions (wireless/networking)
- Developed sales plans to introduce products in new markets.
- Increased referrals 30 % by building productive partner networks
Education
Masters - Electrical Engineering
University of Maryland - College Park
College Park, MDBachelors - Electronics Engineering
RKNEC, Nagpur University
Skills
- Marketing strategy
- Account based marketing
- Brand launch, development and management
- Community and customer engagement
- Influencer Marketing
- Strategic partnerships & alliances
- Marketing communications and content development
- Cross functional team leadership
- Go-To-Market launch plans
- Marketing analytics, automation, re-marketing
- Marketing agency relationship management
Timeline
Senior Group Marketing Manager
Acer America
04.2017 - Current
Education and Commercial Marketing Manager
Acer America
04.2014 - 04.2017
Education Marketing Manager
Acer America
04.2009 - 04.2014
Channel Marketing Manager
Proxim Wireless Networks
02.2008 - 04.2009
Research & Development Project Manager
Proxim Wireless Networks
04.2007 - 02.2008
Inside Sales Manager
Proxim Wireless Networks
10.2006 - 04.2007
Inside Sales Engineer
Terabeam Networks/Proxim Wireless Corporation
06.2005 - 10.2006
Masters - Electrical Engineering
University of Maryland - College Park
Bachelors - Electronics Engineering
RKNEC, Nagpur University