Bachelor of Science - Public Relations, Advertising, and Applied Communication
Millersville University of Pennsylvania
Millersville, PA05.2006
Nidia Agosto
MARCOM Specialist
Lancaster,PA
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Education
High School Diploma -
JP McCaskey
Lancaster, PA05.1993
Skills
- Marketing Communications
- Project Management
- Trade Show Coordination
- Budget Management
- Cross-functional Collaboration
- Decision-Making
- Workflow Management
- Microsoft 365
Certification
Digital Event Strategist (DES) - PCMA, 03/01/21, 03/01/25
Timeline
MARCOM Specialist- Trade Shows
Armstrong World Industries
04.2022 - Current
MARCOM Specialist Assistant- Trade Shows
Armstrong World Industries
07.2017 - 04.2022
Trade Show Coordinator
Woodstream Corporation
07.2013 - 06.2017
Print Production Planner/Account Manager
Cutting Edge Media
07.2012 - 11.2012
National Sales Assistant
Clipper Magazine
01.2004 - 07.2012
Bachelor of Science - Public Relations, Advertising, and Applied Communication
Millersville University of Pennsylvania
High School Diploma -
JP McCaskey
Digital Event Strategist (DES) - PCMA, 03/01/21, 03/01/25
Work History
MARCOM Specialist- Trade Shows
Armstrong World Industries
04.2022 - Current
- Increase booth traffic by designing visually appealing and informative trade show displays.
- Manage 16 to 24 regional/national marketing trade show booths per year.
- Support 20 local trade show booths per year.
- Streamline internal communication processes for improved team collaboration and efficiency.
- Enhance customer engagement with targeted email marketing campaigns and social media content.
- Manage successful trade show participation, resulting in increased leads and valuable industry connections.
- Implement consistent branding across all channels, ensuring a cohesive message and professional image.
- Manage vendor relationships for outsourced creative services, ensuring timely delivery within budget constraints.
MARCOM Specialist Assistant- Trade Shows
Armstrong World Industries
07.2017 - 04.2022
- Enhanced team productivity by streamlining processes and implementing time-saving strategies.
- Developed strong client relationships through consistent communication and attentive service.
- Reduced costs by identifying inefficiencies in operations and implementing cost-saving measures.
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Organized 16 to 20 regional/national trade show booths.
Trade Show Coordinator
Woodstream Corporation
07.2013 - 06.2017
- Managed successful trade shows booths by coordinating with vendors, sales teams, and event staff.
- Managed 13 local trade show booths per year.
- Streamlined booth's logistics by overseeing exhibit setup, teardown, and transportation.
- Supported 3 to 5 national/regional distributor trade show booths by traveling and assisting all booth duties.
- Optimized booth layout for efficient space utilization and visitor flow management.
- Provided ongoing support to sales teams during trade shows, ensuring reps had the necessary resources to close deals successfully.
Print Production Planner/Account Manager
Cutting Edge Media
07.2012 - 11.2012
- Planned, scheduled, and managed, production work for the Home Business Connection magazine and digital magazine. 4 total magazines completed print and digital
- Collaborated closely with sales team, designer, and printer.
- Managed print production schedule and distribution list.
National Sales Assistant
Clipper Magazine
01.2004 - 07.2012
- Boosted sales performance by developing and implementing effective sales strategies.
- Established strong relationships with key clients, resulting in increased customer retention and loyalty.
- Supported annual sales 800K to 1-million dollars.
- Maximized revenue growth by identifying new market opportunities and executing targeted marketing campaigns.
- Supported office inventory supplies.
Overview
20
20
years of professional experience
1
1
Certificate
Honors Awards
- Silver Award - Armstrong World Industries, 2019
- Quick Hit Award - Armstrong World Industries, 09/01/19
- Gold Award - Armstrong World Industries, 12/01/20
- Silver Award - Armstrong World Industries, 08/01/22
- Quick Hit - Armstrong World Industries, 03/01/22
Honors Awards
- Silver Award - Armstrong World Industries, 2019
- Quick Hit Award - Armstrong World Industries, 09/01/19
- Gold Award - Armstrong World Industries, 12/01/20
- Silver Award - Armstrong World Industries, 08/01/22
- Quick Hit - Armstrong World Industries, 03/01/22
Honors Awards
- Silver Award - Armstrong World Industries, 2019
- Quick Hit Award - Armstrong World Industries, 09/01/19
- Gold Award - Armstrong World Industries, 12/01/20
- Silver Award - Armstrong World Industries, 08/01/22
- Quick Hit - Armstrong World Industries, 03/01/22
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