Nigel Walker
Brookhaven,PA
Summary
Seasoned Paid Search Specialist offering 6 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Paid Search Specialist
Dealer Inspire
12.2022 - Current
- Acquired new qualified leads and elevated revenue by transforming site traffic through calls-to-action, landing pages tracking links and lead generation content
- Manage digital advertising & all auction-based placements including YouTube, Google AdWords, Facebook and Microsoft Ad Center
- Experience with Performance Max, Shopping Ads, & Display
- Analysis of campaign data and reporting on recommendations and strategy on monthly basis
- Develop and continue to expand keyword lists, ad copy, and landing pages
- Boosted overall account performance by proactively identifying underperforming keywords and making necessary adjustments.
- Collaborated with cross-functional teams to align paid search strategies with overall marketing goals.
- Managing campaigns between $10,000 - $70,000 monthly revenue.
DIGITAL MARKETING ACCOUNT MANAGER
Dealer Inspire
11.2020 - 12.2022
- Analyzed and reported Website analytics through Google Analytics
- Identify appropriate KPIs and reported key metrics from Website, SEO & SEM Campaigns
- Collected and analyzed web metrics such as Visits, time on site, Page views per site
- Managed 45-50 Accounts monthly with revenue over $160,000
- Monthly meetings with clients to go over strategy, analytics and optimization
- Increased client satisfaction by implementing innovative digital marketing strategies tailored to their unique needs.
- Mentored junior account managers on best practices in digital marketing strategy development and implementation.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively leveraged paid, owned, and earned media channels
MARKETING INTERN
Elysium Marketing Group
05.2020 - 08.2020
- Analyzed competitor pages to locate backlink and keyword opportunities
- Designed and presented social media campaign ideas
- Contributed to mock-ups, email campaigns and social media content
- Performed market analysis and researched latest trends
- Collaborated with Marketing Manager to investigate critical SEO-related issues and provided impactful solutions
- Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages
- Utilized best practices for SEO optimization to boost social media program's visibility
- Researched content and grammatical issues to check accuracy of information
- Generated marketing campaign recaps and reports for senior marketing team.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
ACCOUNT MANAGER
Stream Companies
Malvern , PA
08.2019 - 04.2020
- Implemented clients in Google Tag Manager and Google Analytics
- Liaised between account holders and various departments, communicating e emotively to maintain customer satisfaction and uphold company protocols
- Manage 7 regions with up to 8 accounts per region
- Achieved project deadlines by coordinating with other teams to manage performance
- Completed in-depth reviews of market conditions and customer preferences for Email, Direct Mail, & Digital Ad products.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
CUSTOMER SUCCESS ASSOCIATE/OPERATIONS
DrayNow
Conshocken, PA
06.2019 - 08.2019
- Followed-through on all critical inter-departmental escalations to increase customer retention rates
- Provided primary customer support to internal and external customers in fast-paced environment
- Coordinated dispatching of 10 drivers to accomplish daily delivery requirements
- Tracked orders and notified customers of status or potential delays
- Present predictive analytics to identify customer expansion opportunities & turn it into business.
DIGITAL MARKETING CONSULTANT
HIBU
King Of Prussia, PA
01.2017 - 06.2019
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success
- Provided digital marketing solutions to small and medium sized businesses
- Facilitated digital agency relationships, day-to-day-production and campaign scheduling
- Discussed SEO needs and optimized strategies for short and long-term campaigns
- Resolved website, display campaign, social campaigns and search campaign problems, improved operations and provided exceptional client support
- Managed over 350 accounts with book of business revenue over $120,000.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics
Education
B.S - Communications Media - Minor Sociology
Indiana University of Pennsylvania
Indiana, PA08.2020
Skills
- Keyword optimization
- Problem-solving abilities
- SEM best practices
- Keyword Research
- Project Management
Certification
Google AdWords
Google Shopping Ads
Google Analytics
Timeline
Paid Search Specialist
Dealer Inspire
12.2022 - Current
DIGITAL MARKETING ACCOUNT MANAGER
Dealer Inspire
11.2020 - 12.2022
MARKETING INTERN
Elysium Marketing Group
05.2020 - 08.2020
ACCOUNT MANAGER
Stream Companies
08.2019 - 04.2020
CUSTOMER SUCCESS ASSOCIATE/OPERATIONS
DrayNow
06.2019 - 08.2019
DIGITAL MARKETING CONSULTANT
HIBU
01.2017 - 06.2019
B.S - Communications Media - Minor Sociology
Indiana University of Pennsylvania
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