Ni (Hanna) Han

• Led client needs assessment, proposal development, and contract negotiations; maintained long-term partnerships with nearly 10 clients (including TikTok, SHEIN, Cider, Ulike, Shokz etc) across industries including consumer goods, hardware electronics, apparel, and beauty, achieving an 80% client retention rate.
• Managed end-to-end KOL marketing campaigns, including budget planning, timeline management, and quality control, ensuring timely and effective project delivery. Oversaw 80+ projects with a total budget of $5.5M.
• Collaborated with internal creative teams and external channel resources to ensure content aligned with brand identity and achieved marketing objectives. Maintained a 100% KPI achievement rate for project deliverables.
• Conducted regular project data reviews and industry trend analysis, providing actionable insights and future campaign recommendations that directly contributed to client retention.
• Focused on delivering both brand and performance outcomes, optimized SOPs through real-time strategy adjustments, reducing delivery time by 20%, lowering CPM by 15%, and increasing influencer engagement rate by 50%.

Selective Track Records

1. SHEIN’s Sportswear Brand Glowmode TikTok & TTShop Campaign

• Spearheaded KOL content marketing strategies across US/ Europe and Latin America market, achieving over 200M total impressions with a CPM under $4.5 on TikTok. Increased brand hashtag usage by 100% and user comment engagement rate by 80%.

2. Cider TikTok & Instagram Branding Campaign

• Executed a VIP KOL collaboration with 10 influencers/ celebrities, generating 26.4M impressions with a CPM of $9. Successfully communicated the core concept of the featured collection, sparking widespread social media discussions and user-generated content.

3. Bluetti Smart Charging Device Cross-Platform Influencer Campaign

• Designed a content funnel strategy integrating TikTok and YouTube resources, driving 4.8M impressions on TikTok and completing the user journey on YouTube, resulting in a peak annual traffic increase.

• Explored 200+ KOLs / Influencers to serve Game, Education, Social Networking, Clothing brands, Jewelry brands, E-commerce customers, covered BD activities with 15+ clients
• Involved in full-spectrum in pre-sales (to locate clients’ current growth hurdle and potential expansion strategy), sales (pricing and negotiation, implementation timeline) and post-sales (monitoring sales activities and explore pipelines).
• Contributed to cost estimates based on proposed product launch and expansion strategy, and ensured the smooth closing of branding strategy through KOL copywriting & interactive perspectives, etc.

Selective Track Records

1. Global ambassador for an RPG Game (global coordination & short-filming) Pre-sales, sales and post -sales

• Led end-to-end management of a global ambassador campaign, including talent selection, contract negotiations, and cross-team coordination for TVC production. Achieved $2M+ in GMV on launch day and over 10M total impressions.

2. Media Buy Strategy in TikTok for Grammarly (pre-sales analysis and sales strategy implementation)

• Developed and executed a TikTok influencer strategy, achieving an average monthly exposure of 8M+ with a CPM under $25. Increased influencer connection rate by 40% and total exposure by 50% through data-driven optimizations.

• Accumulated hands-on experience in digital marketing via involving in full-spectrum process such as project initiation, new media operations, customer operations, strategy implementation, etc.
• Closed 10+ projects covering media buy, Douyin streaming, dormant accounts activation, etc.
• Blended strong new media knowledge with sound marketing skills in launching Douyin KOL streaming events to differentiate service advantage and brand image, launched 6 Douyin events.
• Developed excellent interpersonal skills via acting as primary contact with external parties in constructing new collaborative frameworks and strategic memos with leading companies in domestic media sector.

1. New media strategy / Douyin streaming

• Led the whole process in launching new media streaming events in TikTok platform, undertook negotiation and business development with new clients.
• To promote company’s cultural development and brand image.

2. Strategy implementation / Business Development strategy

• Intubated Ips based on 2 sophisticated TV series, proactively extended business relationship with Shenzhen University Drama Society and Shenzhen Newspaper Group in promoting theater service of the company.

• Acted as primary contact with entertainment sector & celebrities to better manage their social image, iconic branding and crisis management, closed 10+ projects with leading celebrities (Yang Mi, Hu Ge, Yang Yang, Zhao Liying, etc.)
• Blended strong social media resources to tailor make specialized marketing events for celebrities in light of the purpose of events, target customers, budgeting and subsequent maintenance matters, sales records surged 35% during the period
• Closed RealmeX with Yang Mi, NarsX with Zhao Liying, Budweiser ME with Xiao Zhan, top-tier celebrities in China

• Utilized strong Photoshop and Photography (Canon) skills in contributing 50+ short videos and edited 100+ photos

• Conducted marketing analysis on domestic major music platforms in terms of daily/monthly/annual sales data, conducted data visualization and proposed posterior marketing plans in music promotions and sales strategy
• Assisted with music launch of 3 European and American artists, such as content writeups, photo editing and promotions