Overview
Work History
Education
Timeline
Generic

Nihant Kapadia

Houston,TX

Overview

3
3
years of professional experience

Work History

Marketing Consultant

Opensea
06.2023 - Current
  • Consulted with clients on business issues and developed innovative proposals.
  • Achieved organization vision and marketing objectives by cross team collaborating with various departments.
  • Devised content strategy to effectively engage target audiences.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Collaborated and advised big IP companies such as Lamelo Ball, Puma, Adidas, FC Barcelona.
  • Directed marketing plans for 8+ clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
  • Oversaw preparation of marketing copy, images, videos, emails, and social media assets.

Marketing And Partnerships

Magic Eden
02.2022 - 02.2023
  • Led the onboarding of new NFT collections onto Solana, Ethereum, and Polygon including collections that have amounted to over $4M in volume YTD and over $10M collectively.
  • Orchestrated the development and execution of marketing campaigns to promote the organization, resulting in a significant increase in platform adoption.
  • Devised comprehensive project plans for clients, outlining project scope, goals, marketing timelines, and treasury management strategies which contributed to a remarkable 40% increase in collection sell-out rates.
  • Recruited and hired team members to add value and diverse skills set to marketing department.
  • Assisted more than 60 NFT collections in their successful launch on Solana, Ethereum, and Polygon, maintaining a 93.5% sell-out rate, positioning clients for long-term success.
  • Collaborated and advised big IP companies such as Heir (Jeffery Jordan-$1.5M volume), Aaron Jones trading Cards, Crypto Titans (Anheuser-Busch $100K volume), Iron Pigeon (Mike Tyson-$200K volume ), Lollapalooza, and Wade ($2M volume) by helping them successfully launch their NFT collection.
  • Tracked projects progress, monitored timelines, costs, and quality, and ensured that the project stayed on schedule and within budget.
  • Ensured that the project delivered the expected quality and developed and implemented quality control and assurance procedures.
  • Oversaw the preparation of marketing materials, including copy, images, videos, social media content, and other collateral for NFT projects, ensuring all marketing assets aligned with brand objectives and resonated with target audiences.
  • Organically grew Magic Eden's MagicDAO discord from 85,000 members to over 200,000 members.

Co-Founder

The M.O.B- A DIGITAL WEB3 MARKETING AGENCY
04.2021 - 06.2022
  • Developed and implemented marketing strategies for Web3 projects and businesses, utilizing knowledge of blockchain technology, cryptocurrency, and dapps
  • Created and managed NFT-specific marketing campaigns including managing social media platforms like Discord and Twitter
  • Worked with multiple SOL & ETH NFT clients and provided end-to-end marketing support.
  • Oversaw the hiring and training of 11 contractors, who were successfully deployed to work on numerous NFT projects
  • Cultivated and maintained relationships with key web3 influencers and taught leaders in the NFT ecosystem
  • Worked closely with clients to identify their NFT marketing needs and provided strategic solutions based on industry trends and best practices.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Led team of 11 marketing professionals, offering mentoring and coaching to build knowledge and skills.

Commission Analyst

Altus Group
06.2021 - 04.2022
  • Consolidated booking data and produced real-time dashboard-based reporting for C-level leadership consumption
  • Reviewed bookings with Sales Ops and Accounting, reconciling and validating new sales and actuals
  • Produced and managed updated forecasting sales models for commissions and ran point commissions modeling in conjunction with Sales Ops
  • Produced updated commission forecasts monthly
  • Resolved reconciliation issues and questions related to commissions bookings and payments
  • Worked with sales operations to build monthly quota and commission models using SAP business objects as a part of the budgeting process
  • Validated through report exports from NetSuite and SalesForce and checked for accuracies and adjustments necessary to the data
  • Co-Founder
  • The MOB- A digital web3 marketing agency

Funds Operations Specialist (Contract)

Compass
08.2020 - 02.2021


  • Processed any corrections and adjustments based on revised commission distribution allocation
  • Provided support to agents in response to inquiries regarding commission payouts, deductions, and commission calculations
  • Assisted in implementing the fund's operation program which decreased commission errors by 25%
  • Processed changes to agent commission split and performed an annual review of commission payments
  • Created training manuals to train an overseas team for funds operation

Education

Bachelor of Business Administration - Finance

University of Houston

Certificate in Forensic Accounting and Fraud Examination-Houston community college -

Houston Community College
Houston, TX

Timeline

Marketing Consultant

Opensea
06.2023 - Current

Marketing And Partnerships

Magic Eden
02.2022 - 02.2023

Commission Analyst

Altus Group
06.2021 - 04.2022

Co-Founder

The M.O.B- A DIGITAL WEB3 MARKETING AGENCY
04.2021 - 06.2022

Funds Operations Specialist (Contract)

Compass
08.2020 - 02.2021

Bachelor of Business Administration - Finance

University of Houston

Certificate in Forensic Accounting and Fraud Examination-Houston community college -

Houston Community College

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Nihant Kapadia