Nijah Dupiche
Summary
Passionate, self-motivated marketing leader with 8+ years of related experience implementing successful marketing campaigns and developing insight driven brand strategies to drive business growth. Proven ability to manage multiple projects simultaneously with excellence and accuracy.
Overview
8
8
years of professional experience
Work History
ASSOCIATE BRAND MANAGER, COMMS & STRATEGY
NEUTROGENA CLEANSING
Skillman, NJ
09.2022 - Current
- Assist in annual business planning and execution of Neutrogena Cleansing Business ($375MM POS & 30MM budget)
- End to end leadership of NEUTROGENA Makeup Removal Wipes & Ultra Gentle platform including Media Planning (Digital & Social: $20MM+ WM budget), Creative Campaign Development, Consumer Promotion, PR/Influencer and Retail Execution
- Analyzes market trends, consumer insights & competitor activity, driving informed decision-making on platform specific strategy adjustments to increase market share and overall brand sentiment.
- Cultivated a consistent brand identity following the science of brand growth principles, across multiple channels, enhancing recognition & awareness among target audience segments.
- Own agency partnerships and cross functional collaboration on Neutrogena Cleansing business to execute against current and future business goals and strategic plans
- Spearheading consumer & customer strategy journey for entry point Ultra Gentle platform launch across cleansing and moisture business to acquire new to category shoppers
ASSOCIATE BRAND MANAGER, GLOBAL FRANCHISE
AVEENO BODY
Skillman, NJ
03.2021 - 09.2022
- Leveraging consumer and market insights, co-developed consumer first messaging, claims, packaging & 360 launch support strategy for Aveeno's multicultural first, Tone & Texture launch
- Responsible for the 3-year innovation pipeline for multiple innovation projects across the Aveeno Body portfolio including launch strategy assets, pricing architecture and customer selling stories for seamless retail integration
- Collaborated with cross-functional teams including R&D, Customer Strategy, Market Research, Design, Packaging & Finance to manage marketing objectives and strategies for multiple launches within the body portfolio addressing various need states
- Led 2022 Innovation Week Workshop with support of cross functional partners (CBI, R&D, Legal, Regulatory) to successfully ideate on creative and consumer driven, new to market product launches for 2023-2026 Aveeno Body pipeline
- Spearheaded extensive category competitive analysis to determine gaps in body care market & consumer tensions with current offering to support development of future brand strategy
MARKETING ACCOUNT SUPERVISOR
FCBCURE
Parsippany, NJ
11.2020 - 03.2021
- Worked closely with the US Bristol Myers Squibb Client team on a $4.3M launch account as day-to day partner, providing quick solutions across HCP customer facing projects to ensure they met strategic goals and best practices
- Negotiated contracts with vendors to secure the most cost-effective solutions for clients'' marketing needs.
- Mentored junior team members, providing guidance on best practices in account management and client relations.
- Enhanced client relationships through regular communication, timely project updates, and proactive issue resolution with a positive spirit and attitude
SENIOR MARKETING ACCOUNT SPECIALIST
EVERSANA
Berkeley Heights, NJ
04.2019 - 10.2020
- Managed a team of over 15+ employees (regulatory, editorial, project management, digital, medical) ensuring timely delivery and execution of digital and print brand prioritized tactics
- Identified opportunities to increase brand equity by leveraging impactful healthcare professionals in the respiratory care space (PCP, allergists, and specialists) to promote FASENRA as a new industry leading product that has more benefits than the existing competitors
- Developed a full-scale CRM marketing campaign (e-mail/SMS/direct mail) rooted in strategic insights, addressing all stages of consumer journey (product awareness to trial)
MARKETING ACCOUNT SPECIALIST
OGILVY HEALTH
Parsippany, NJ
06.2016 - 04.2019
- Successfully launched L'Oreal's CeraVe “skin talks” campaign and TVC commercial that increased sales of moisturizing cream globally (commercial currently running on air)
- Managed timelines and budget for the Cerave's new sunscreen formulation launch, including successful global integrations with other markets for deployment
- Oversaw a marketing budget of $3MM and managed approximately 10 team members between J&J and L'Oreal Consumer and HCP businesses
- Established a strong online presence for clients with engaging content and social media management strategies.
Education
Bachelor of Science - Health Sciences & Management
University of Delaware
Newark, DE01.2014
Skills
- Product Innovation
- Leadership
- Budget Management
- Consumer Insights
- Partnership Building
- Consumer Journey Development
- Regulatory Processes
- Competitive Analysis
- Marketing Communications
- Brand Strategy
- Consumer Insights
Trainings
- Brand and Product Management: The Strategy of Content Marketing – University of California
- Google Certified Professional | HIPPA & GCP Certified
- AMA PCM®, Digital Marketing Certification
Timeline
ASSOCIATE BRAND MANAGER, COMMS & STRATEGY
NEUTROGENA CLEANSING
09.2022 - Current
ASSOCIATE BRAND MANAGER, GLOBAL FRANCHISE
AVEENO BODY
03.2021 - 09.2022
MARKETING ACCOUNT SUPERVISOR
FCBCURE
11.2020 - 03.2021
SENIOR MARKETING ACCOUNT SPECIALIST
EVERSANA
04.2019 - 10.2020
MARKETING ACCOUNT SPECIALIST
OGILVY HEALTH
06.2016 - 04.2019
Bachelor of Science - Health Sciences & Management
University of Delaware