Nijah Dupiche
Summary
Passionate, self-motivated marketing leader with 8+ years of related experience implementing successful marketing campaigns and developing insight driven brand strategies to drive business growth. Proven ability to manage multiple projects simultaneously with excellence and accuracy.
Overview
8
8
years of professional experience
Work History
ASSOCIATE BRAND MANAGER, COMMS & STRATEGY
NEUTROGENA CLEANSING
09.2022 - Current
- Assist in annual business planning and execution of Neutrogena Cleansing Business ($375MM POS & 30MM budget)
- End to end leadership of NEUTROGENA Makeup Removal Wipes & Ultra Gentle platform including Media Planning (Digital & Social: $20MM+ WM budget), Creative Campaign Development, Consumer Promotion, PR/Influencer and Retail Execution
- Analyzes market trends, consumer insights & competitor activity, driving informed decision-making on platform specific strategy adjustments to increase market share and overall brand sentiment.
- Cultivated a consistent brand identity following the science of brand growth principles, across multiple channels, enhancing recognition & awareness among target audience segments.
- Own agency partnerships and cross functional collaboration on Neutrogena Cleansing business to execute against current and future business goals and strategic plans
- Spearheading consumer & customer strategy journey for entry point Ultra Gentle platform launch across cleansing and moisture business to acquire new to category shoppers
ASSOCIATE BRAND MANAGER, GLOBAL FRANCHISE
AVEENO BODY
03.2021 - 09.2022
- Leveraging consumer and market insights, co-developed consumer first messaging, claims, packaging & 360 launch support strategy for Aveeno's multicultural first, Tone & Texture launch
- Responsible for the 3-year innovation pipeline for multiple innovation projects across the Aveeno Body portfolio including launch strategy assets, pricing architecture and customer selling stories for seamless retail integration
- Collaborated with cross-functional teams including R&D, Customer Strategy, Market Research, Design, Packaging & Finance to manage marketing objectives and strategies for multiple launches within the body portfolio addressing various need states
- Led 2022 Innovation Week Workshop with support of cross functional partners (CBI, R&D, Legal, Regulatory) to successfully ideate on creative and consumer driven, new to market product launches for 2023-2026 Aveeno Body pipeline
- Spearheaded extensive category competitive analysis to determine gaps in body care market & consumer tensions with current offering to support development of future brand strategy
MARKETING ACCOUNT SUPERVISOR
FCBCURE
11.2020 - 03.2021
- Worked closely with the US Bristol Myers Squibb Client team on a $4.3M launch account as day-to day partner, providing quick solutions across HCP customer facing projects to ensure they met strategic goals and best practices
- Negotiated contracts with vendors to secure the most cost-effective solutions for clients'' marketing needs.
- Mentored junior team members, providing guidance on best practices in account management and client relations.
- Enhanced client relationships through regular communication, timely project updates, and proactive issue resolution with a positive spirit and attitude
SENIOR MARKETING ACCOUNT SPECIALIST
EVERSANA
04.2019 - 10.2020
- Managed a team of over 15+ employees (regulatory, editorial, project management, digital, medical) ensuring timely delivery and execution of digital and print brand prioritized tactics
- Identified opportunities to increase brand equity by leveraging impactful healthcare professionals in the respiratory care space (PCP, allergists, and specialists) to promote FASENRA as a new industry leading product that has more benefits than the existing competitors
- Developed a full-scale CRM marketing campaign (e-mail/SMS/direct mail) rooted in strategic insights, addressing all stages of consumer journey (product awareness to trial)
MARKETING ACCOUNT SPECIALIST
OGILVY HEALTH
06.2016 - 04.2019
- Successfully launched L'Oreal's CeraVe “skin talks” campaign and TVC commercial that increased sales of moisturizing cream globally (commercial currently running on air)
- Managed timelines and budget for the Cerave's new sunscreen formulation launch, including successful global integrations with other markets for deployment
- Oversaw a marketing budget of $3MM and managed approximately 10 team members between J&J and L'Oreal Consumer and HCP businesses
- Established a strong online presence for clients with engaging content and social media management strategies.
Education
Bachelor of Science - Health Sciences & Management
University of Delaware
Newark, DE01.2014
Skills
- Product Innovation
- Leadership
- Budget Management
- Consumer Insights
- Partnership Building
- Consumer Journey Development
- Regulatory Processes
- Competitive Analysis
- Marketing Communications
- Brand Strategy
- Consumer Insights
Trainings
- Brand and Product Management: The Strategy of Content Marketing – University of California
- Google Certified Professional | HIPPA & GCP Certified
- AMA PCM®, Digital Marketing Certification
Timeline
ASSOCIATE BRAND MANAGER, COMMS & STRATEGY
NEUTROGENA CLEANSING
09.2022 - Current
ASSOCIATE BRAND MANAGER, GLOBAL FRANCHISE
AVEENO BODY
03.2021 - 09.2022
MARKETING ACCOUNT SUPERVISOR
FCBCURE
11.2020 - 03.2021
SENIOR MARKETING ACCOUNT SPECIALIST
EVERSANA
04.2019 - 10.2020
MARKETING ACCOUNT SPECIALIST
OGILVY HEALTH
06.2016 - 04.2019
Bachelor of Science - Health Sciences & Management
University of Delaware
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