Hi, I’m
Niketa Reed
Marketing
Union City,GA
Summary
Offering excellent communication and organizational skills with passion for creating engaging content. Brings solid foundation in SEO principles and content management systems, eager to learn and contribute. Ready to use and develop research and writing skills in a leadership role.
Overview
14
years of professional experience
Work History
Niketa Reed Impact
Freelance Marketing and Consultant Services
06.2022 - Current
Job overview
- Build and implement comprehensive content marketing strategies for clients across various industries, focusing on the nonprofit and public sectors
- Manage a team of content creators and designers to produce engaging and impactful content for client campaigns across multiple channels, including social media, email, and website/blogs
- Serve as the administrator of social media accounts for multiple clients, creating compelling content, facilitating engagement, and increasing followers by an average of 25%
- Collaborate with cross-functional teams to execute successful program launches and promotional campaigns, leading to a 30% increase in brand/mission visibility, amplification, and engagement
- Execute comprehensive email marketing strategies and campaigns based on audience segmentation, content restructuring, and tailored copywriting, increasing open rates by 20% and client click-through rates by 15%
True Soul Media Group
Nonprofit Founder and Executive Director
09.2020 - Current
Job overview
- Founder of an emerging nonprofit organization that provides essential media services to underserved communities and professionals in the field
- Spearhead fundraising efforts, securing over $450,000 in grants and donations
- Supervise a team of 10 staff members and volunteers, overseeing daily operations and meeting organizational goals
- Develop strategic partnerships with local businesses and organizations to expand outreach and impact
- Conduct data analytics and surveys on the media diversity landscape
University of Arkansas
Clinical Assistant Professor
08.2016 - 06.2022
Job overview
- Developed and instructed courses in news site digital optimization, digital media production, documentary film production, content strategy, web development, and diversity in media
- Coached over 100 professionals on UX and UI principles and customer service as an instructor for the UofA Executive Education under the Walton College of Business
- Served as Webmaster for the School of Journalism and other university departments
- Conducted content marketing campaigns to engage diverse audiences for agencies throughout the state
- Directed diversity initiatives for the School, increasing minority student enrollment by 10%
- Created a service-learning content strategy course benefiting six local community organizations
National Wildlife Federation
Web Content Manager
02.2017 - 08.2017
Job overview
- Developed and implemented a comprehensive content strategy to increase website traffic and engagement by 25% within six months
- Managed a team of writers and designers to produce high-quality, SEO-optimized content for the NWF website and its affiliate chapter websites
- Conducted a comprehensive site audit for over 10,000 webpages and nearly 20,000 digital assets
- Spearheaded the web redesign and developed a stronger UX strategy, increasing the website's monthly traffic to over 600,000 and reducing its bounce rate overall
- Enhanced site structure by standardizing UX design for an essential animal library and endangered species guide
ALSAC / St. Jude
Digital Content Strategist
01.2016 - 01.2017
Job overview
- Led the development of digital content, SEO, lead generation, national online acquisitions, and other digital strategies as team lead
- Designed and crafted messaging for weekly email campaigns for donors and stewardship programs, reaching over 300,000 recipients
- Conceptualized and implemented comprehensive digital content strategies to increase online engagement and drive brand awareness
- Collaborated with cross-functional teams to develop and execute content calendars, ensuring timely and relevant delivery of digital assets
- Developed and executed cost-effective marketing communications strategies to attract and retain donors from new communities.
Memphis Area Transit Authority
Marketing Manager
05.2011 - 04.2015
Job overview
- Developed and distributed service messages and marketing materials to a monthly ridership of over 500,000 individuals
- Introduced the first mass transit tracking mobile application, TransLoc, to the city of Memphis
- Led the redesign of the agency website, transforming it into a comprehensive information hub with mobile web browsing, e-commerce capabilities, and enhanced web accessibility, resulting in over 50,000 monthly visits
- Produced and directed five transit commercials and instructional videos for ridership, making engaging content to enhance the overall customer experience
Education
Western Governors University
MS from Marketing, Marketing Analytics
University of Arkansas
MA from Journalism and Communication
University of Memphis
BA from English
Skills
Content Strategy and Development
Marketing
Digital Marketing
Media Optimization
Strategic Planning
Brand Messaging
Project Management
Media Production & Storytelling
Team Leadership
Conversion Optimization
Client relationships
Keyword research
Timeline
Freelance Marketing and Consultant Services
Niketa Reed Impact
06.2022 - Current
Nonprofit Founder and Executive Director
True Soul Media Group
09.2020 - Current
Web Content Manager
National Wildlife Federation
02.2017 - 08.2017
Clinical Assistant Professor
University of Arkansas
08.2016 - 06.2022
Digital Content Strategist
ALSAC / St. Jude
01.2016 - 01.2017
Marketing Manager
Memphis Area Transit Authority
05.2011 - 04.2015
University of Arkansas
MA from Journalism and Communication
12.2010
University of Memphis
BA from English
12.2005
Western Governors University
MS from Marketing, Marketing Analytics
06.2025