Nikhil Pothukuchi
Boca Raton
Summary
Detail-oriented Marketing Data Analyst with 2+ years of experience in e-commerce analytics, digital marketing performance tracking, and customer insights. Passionate about leveraging data-driven decision-making to optimize marketing strategies and drive business growth. Skilled in SQL, BigQuery, Google Analytics, Looker, and A/B testing, with experience in tracking, reporting automation, and marketing attribution models. Excels in collaborating with cross-functional teams to enhance data quality, uncover trends, and improve operational efficiency.
Overview
2
2
years of professional experience
Work History
Data Analyst
NTT Data
04.2022 - 04.2023
đź“Ť E-commerce & Digital Marketing Analytics
- Developed full-funnel marketing reports in BigQuery and Looker, tracking customer journeys and improving conversion rates by 15%.
- Conducted A/B testing analysis on ad creatives and email campaigns, increasing customer engagement by 20%.
- Built a real-time dashboard to monitor Customer Lifetime Value (LTV) and marketing ROI, helping the team optimize ad spend.
- Implemented tracking solutions using Google Tag Manager to ensure accurate event tracking across multiple marketing platforms.
- Created automated reports using SQL and Google Sheets, reducing manual data processing by 40%.
Data Analyst
Inventurus Knowledge Solutions
03.2021 - 03.2022
đź“Ť Consumer Goods & Wellness Industry
- Designed attribution models to determine the impact of different marketing channels (organic, paid, email), leading to a 10% budget reallocation for higher ROI.
- Analyzed Shopify and Google Analytics data, identifying customer behavior patterns that improved retention strategies.
- Built SQL-based segmentation reports to personalize marketing campaigns, boosting email conversion rates by 12%.
- Conducted deep-dive cohort analysis, uncovering user retention trends and optimizing customer journey flows.
Education
Bachelor of Science - Computer Science
Badruka College of Information And Technology
Master of Science - Data Science And Analytics
Florida Atlantic University
Boca Raton, FLSkills
- Data Analysis & SQL: SQL, BigQuery, Snowflake
- Data Visualization: Looker, Tableau, Power BI, Google Data Studio
- Tracking & Attribution: Google Tag Manager, Pixel QA, Multi-Touch Attribution (MTA)
- A/B Testing & Experimentation: Google Optimize, Optimizely
- Spreadsheet Tools: Excel, Google Sheets (Pivot Tables, VLOOKUP, Advanced Formulas)
- Automation & Scripting: Python (Pandas, NumPy, Matplotlib), Google Apps Script
Additional Information
Willing to relocate to job location, before starting work., Sponsorship is required but not Mandatory, able to work for 3 years without sponsorship.
Timeline
Data Analyst
NTT Data
04.2022 - 04.2023
Data Analyst
Inventurus Knowledge Solutions
03.2021 - 03.2022
Master of Science - Data Science And Analytics
Florida Atlantic University
Bachelor of Science - Computer Science
Badruka College of Information And Technology
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