Final Cut Pro
Nikhila Devgun
Ad Sales & Digital Marketer
Los Angeles,CA
Summary
Dear Hiring Manager, Highly experienced and innovative Senior Marketing Manager specializing in Digital Marketing with a proven track record of developing and executing strategic digital marketing initiatives to promote movies across various online channels. Adept at leading high-performing teams, aligning digital strategies with business objectives, and leveraging data-driven insights to drive audience engagement, expand brand awareness, and maximise revenue opportunities. Expertise in cross-functional collaboration to integrate digital campaigns seamlessly into broader marketing endeavors.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
2
2
Languages
Work History
Sr. Marketing Manager
Sudarshan News Channel
Noida , Uttar Pradesh
2020.12 - 2023.04
- Led and mentored marketing team, resulting in 20% increase in team performance metrics and15% decrease in employee turnover rate.
- Managed marketing operations, leading to 25% improvement in brand recognition and 30% increase in event attendance.
- Developed channel-specific marketing strategies, contributing to 40% growth in lead generation and 20% increase in conversion rates.
- Utilized data-driven insights to optimize campaigns, achieving 25% increase in ROI and 30% decrease in customer acquisition costs.
- Oversaw 4 yearly projects, delivering all projects on time and within budget, resulting in 100% project success rate.
- Analyzed market trends, identifying 2 new market opportunities that led to 15% increase in revenue and facilitated business expansion into new sectors.
Digital Marketing Manager
Inbox Pictures Company
Mumbai , Maharashtra
2017.10 - 2020.11
- Spearheaded development and execution of digital marketing strategies for multiple films, resulting in 30% increase in online engagement and 25% growth in ticket sales.
- Oversaw social content creation, talent integrations, and media creative initiatives, leading to 40% boost in brand awareness and 20% rise in social media followers.
- Built and nurtured strategic media alliances, expanding campaign reach by 50% and increasing engagement by 35%.
- Managed marketing budgets efficiently, achieving average ROI of 4:1 across all projects and optimizing cost per acquisition by 15%.
- Fostered cross-functional collaboration, resulting in cohesive approach that led to 20% increase in campaign effectiveness and alignment with broader marketing goals.
Marketing Executive
Network18 Group India
Gurugram , Haryana
2016.07 - 2017.09
- Utilized viewership figures and BARC reports to demonstrate effectiveness of television media, resulting in 20% increase in ad sales revenue for quarter.
- Engaged in cross-selling opportunities across network regions in west and south markets, leading to 15% growth in market share in those regions.
- Collaborated with marketing, content, and editorial teams on brand integration projects, contributing to 30% increase in brand perception and audience engagement.
- Assisted in developing and implementing marketing strategies, resulting in 25% increase in audience engagement metrics and 20% improvement in audience retention rates.
Intern
Forbes Magazine
2016.05 - 2016.07
Education
Master's in Journalism & Mass Communication - Journalism And Mass Communication
Choudhary Charan Singh University
India 2014.03 - 2016.06
BBA - Business Administration And Marketing
Guru Gobind Singh Indraprastha University
India 2008.05 - 2011.07
Skills
Certification
The Fundamentals of Digital Marketing
Fundamentals of Digital Marketing Google Analytics Certification Meta/Facebook Blueprint Certificati
- Insightful Modules on Content & Social Marketing, SEO, Paid Ads, Display Advertising, Affiliate Marketing, Audience
- Set up Dashboards and Shortcuts. Campaign Tracking, Analyzing Reports, Navigating Interface and Reports.
- Planning, Creating, Publishing, Managing Social Media content and strategies.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Quote
Knowing yourself is the beginning of all wisdom.
Interests
Biking
Composing Music
Rock Climbing
Timeline
Google Analytics for Beginners
2025-09
Google Analytics Certification
2023-09
The Fundamentals of Digital Marketing
2022-03
Google SkillShop
2022-02
Meta BluePrint
2022-02
Hootsuite Platform Certification
2022-01
Sr. Marketing Manager
Sudarshan News Channel
2020.12 - 2023.04
Digital Marketing Manager
Inbox Pictures Company
2017.10 - 2020.11
Marketing Executive
Network18 Group India
2016.07 - 2017.09
Intern
Forbes Magazine
2016.05 - 2016.07
Master's in Journalism & Mass Communication - Journalism And Mass Communication
Choudhary Charan Singh University
2014.03 - 2016.06
BBA - Business Administration And Marketing
Guru Gobind Singh Indraprastha University
2008.05 - 2011.07
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