NIKI CLORAN
Cincinnati,OH
Summary
Accomplished Insights professional focused on relationship-building and account management. Leveraging expertise in consumer insights and data analytics at 84.51° and PatientPoint, I excel in data-based storytelling, fostering robust partnerships and enhancing business performance for top brands.
Overview
17
17
years of professional experience
Work History
Insights Account Executive
84.51º
04.2024 - Current
- Responsible for individual Insights revenue target and client relationships.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Leveraged CRM to collect, organize, and manage sales data and customer information.
- Cross-sold products and services to clients to secure additional business and grow revenue streams.
Senior Insights Account Manager
84.51º
01.2022 - 03.2024
- Insights Lead for 15 of the top Kroger CPG, OTC, and Supplier partners.
- Utilize Kroger shopper data via Stratum, Market6 OnDemand, and consumer research to establish strong partnerships with top CPGs leading to improved business performance and effective brand, merchandising, and eCommerce strategies.
- Maximize long-term data investments through strategic stakeholder management across multidisciplinary teams such as category management, brand, consumer insights, eCommerce, and advanced analytics teams.
Director, Strategy & Insights
PatientPoint
04.2016 - 12.2021
- Principal Strategy & Insights contact for a wide variety of Fortune 100 CPG, OTC, retail pharmacy, and pharmaceutical companies including Bayer, CVS Health, J&J, and P&G.
- Partnered with Client Success Sales team to optimize market and program insights narrative.
- Presented insights to brand and agency partners to augment sales discussions; primary objective to increase spend using persuasive storytelling.
- Utilized syndicated physician prescribing and OTC/CPG brand recommendation data to guide client strategy.
- Coached a successful team of senior and junior analysts, encouraging problem solving and cross-functional collaboration.
Manager, Information and Analytics
PatientPoint
09.2014 - 03.2016
- Primary OTC and CPG client liaison for primary research and consumer insights.
- Oversaw all primary research for both internal and external stakeholders.
- Coached analysts in achieving increased confidence in recommending research methods and client actions.
- Provided Executive Team with research findings to help shape company goals and objectives.
- Responsible for moderating health care provider and patient interviews and focus groups.
Senior Marketing Research Analyst
PatientPoint
03.2012 - 08.2014
- Responsible for managing timing and details of all quantitative primary research projects - client and internal
- Designed questionnaires using Qualtrics to effectively address client and internal business needs
- Developed client marketing research results presentations to pharmaceutical, OTC, and CPG clients to assist in strategy and contract renewal decisions.
Research Analyst
PatientPoint
10.2007 - 02.2012
Education
Bachelor of Science (B.S.): Marketing -
Miami University
Oxford, OH05.2007
Skills
- Qualitative Research
- Healthcare
- Consumer Insights
- Excellent Communication Skills
- Influential Storytelling
- Data-Based Sales
- Business Strategy
- Client Management
- Microsoft Office
- Syndicated Data
- IQVIA ProVoice Data
- 8451º Stratum
- Qualtrics
References
References available upon request
Timeline
Insights Account Executive
84.51º
04.2024 - Current
Senior Insights Account Manager
84.51º
01.2022 - 03.2024
Director, Strategy & Insights
PatientPoint
04.2016 - 12.2021
Manager, Information and Analytics
PatientPoint
09.2014 - 03.2016
Senior Marketing Research Analyst
PatientPoint
03.2012 - 08.2014
Research Analyst
PatientPoint
10.2007 - 02.2012
Bachelor of Science (B.S.): Marketing -
Miami University
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