I’m a data-driven marketing leader with a rare ability to orchestrate predictable lead flow month-over-month, building reliable, scalable funnels that drive revenue. I lead by example, rolling up my sleeves to execute alongside my team and deliver results.
Hi, I’m
Niki Finegan
Forney,TX
Summary
Overview
13
years of professional experience
Work History
Flowspace
Head of Marketing
07.2024 - Current
Job overview
- Lead the marketing function for Flowspace, a next-generation Fulfillment Management Solution supporting fast-growing CPG brands.
- Own full-funnel marketing strategy and multi-channel execution across ABM, demand gen, SEO, content, events, and paid media.
- Manage and mentor a high-performing team of six marketers, driving alignment across Sales, Product, and RevOps.
- Own and optimize the marketing budget to drive measurable pipeline growth and customer acquisition.
- Built a predictable, revenue-focused marketing and sales funnel that supports quarterly revenue goals and scales with company growth.
TeamSupport
VP of Marketing
01.2017 - 01.2024
Job overview
- Served as acting VP of Marketing, leading brand, demand generation, content, and product marketing strategy during a period of organizational transformation.
- Managed a cross-functional team of four marketers, overseeing execution across inbound marketing, lifecycle campaigns, website optimization, and lead generation.
- Partnered closely with executive leadership and sales to align go-to-market plans and improve marketing contribution to pipeline.
- Led the rebranding and repositioning of TeamSupport’s product offering, strengthening market presence in the B2B SaaS support space.
- Implemented performance frameworks, reporting dashboards, and new marketing ops workflows to enhance visibility and campaign effectiveness.
Storm Operations of America
Digital Marketing Manager
01.2014 - 01.2017
Job overview
- Led the development of a digital marketing strategy that increased qualified opportunities by 200%
- Conducted regular reviews with sales and marketing teams to ensure alignment on lead qualification criteria
- Managed all aspects of demand generation campaigns, including email blasts, landing pages and follow-up calls
- Created and managed all PPC programs including Google Ads, Facebook and reviews sites
Lantana Communications
Marketing Manager
01.2012 - 01.2014
Job overview
- Wrote and edited marketing collateral such as brochures, website content, email campaigns, and social media posts
- Managed projects from conception to completion within budget and on deadline
- Conducted market research and analysis to identify trends and opportunities for new product development and marketing initiatives
- Managed and maintained website, logo and business cards
Education
Bradley University
Broadcasting Communications
01.2005
University Overview
Skills
- Google Ads Certified
- PPC & PPL Management
- Marketing Automation
- Advertising campaigns
- Email Nurture Programs
- Process Flows
- CRM management
Timeline
Head of Marketing
Flowspace
07.2024 - Current
VP of Marketing
TeamSupport
01.2017 - 01.2024
Digital Marketing Manager
Storm Operations of America
01.2014 - 01.2017
Marketing Manager
Lantana Communications
01.2012 - 01.2014
Bradley University
Broadcasting Communications
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