Niki Puckett

Healthcare marketplace for consumers, providing marketing opportunity + SaaS solution to grow business revenue.

• Maintain average of growth per year of $350,000 TCV, with win rate of 52%; achieving 120% to goal month over month and on-boarding on average 13 new accounts per month.
• Achieved President’s Club honors in 2019, 2020, 2021 for individual sales & revenue attainment.
• Awarded our first CEO Award in 2021 by identifying opportunities for growth within our international territory to improve sales processes to streamline customer acquisition.
• Work collaboratively with cross functional sales team colleagues to assess and reactivate accounts, streamline customer acquisition and improve dormant accounts with low ROI.
• In field and trade show opportunities to strengthen strategic relationships with key accounts and brands to foster profitable business initiatives.
• Successfully launched two advertising products with our B2B teams (sponsored ad placement), adding strategic account up-sell opportunity critical to company’s ability to realize sustainable revenue growth.
• Evaluate and categorize leads, monitor and qualify through Salesforce to expand company's customer base.

Responsible for selling and supporting company’s flagship product suite spanning doctor profile and engagement solutions—from cold-calling through account acquisition and management. Developed sustainable relationships with clients, aesthetics professionals and other strategic business partners.

• Managed over 400 + accounts, expanding territory by implementing new sales and marketing programs to boost sales up 80% in first 2 years.
• Hybrid role with emphasis on sales and account management, sourced and on-boarded 140 new accounts with average of 94% retention.
• Implemented up-selling strategies to increase doctors ROI, encompassing recommendation of our online products.
• Recognized with President’s Club awards 2015, 2016, 2017.

• Responsible for selling unique health insurance policy to Board Certified Plastic Surgeons.
• Increased premium sales up 10% in first year to total over $5 million in net growth.
• Maximize renewals up 95% over three years to maintain client base of over 550 surgeons.
• Increased territory and identified potential 75% market penetration opportunity.
• Create promotional marketing strategies to stimulate sales growth and awareness in product such as brochures, press releases/announcements, newsletters, articles, ads for both surgeons and patients.
• Attend industry conferences, regional and state society meetings, and individual surgeon offices to promote and sell.

• Execute and formulate all outside sales and client strategic planning initiatives for entire process of events ranging $75,000- $400,000.
• Developed strong customer relations and created promotional marketing strategies through off site vendor/tent sales events.
• Built and strengthened strategic relationships with vendors, advertising agencies and leading tourism partners.
• Responsible for recruiting teams for multiple events and delegating design set up, completing timelines, itineraries and on-site coordination.