Niki Thomas
Flower Mound
Summary
Accomplished senior global product marketing professional focused on business-to-business (B2B) marketing, with proven experience executing new product launch programs, developing successful automated marketing campaigns, sales enablement programs, and managing the full lifecycle of the solution or product. Formally trained in Voice of Customer processes which strengthens market and customer knowledge. Extensive experience with go-to-market planning, including detailed strategies to drive demand from prospects as well as promote upgrade and cross-sell opportunities with existing customers.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director, Product Marketing
Blue Yonder
01.2022 - Current
- Company Overview: Blue Yonder is the world leader in digital supply chain and omnichannel commerce fulfillment, enabling end-to-end platforms for retailers, manufacturers, and logistics providers to seamlessly predict, pivot, and fulfill customer demand
- Leads and develops product and services positioning and messaging to resonate with targeted buyers by understanding the brand, customer needs, product roadmap, market trends, and the competitive landscape
- Creates, manages, and executes the product marketing strategy and integrated marketing campaigns for new and existing solutions and services to optimize reach, customer acquisition and retention
- Leads the creation of thought-leading product marketing materials and other content internally and externally such as solution sheets, pitch decks, blogs, e-mails, videos, webinars, and events
- Drives AI-powered projects to build out ChatGPT assistants to support solutions and services
- Develops competitive intelligence framework, manages, and provides key insights that will guide product requirements/positioning and strategic marketing initiatives
- Leads the entire services product marketing team and collaborates closely with cross-functional stakeholders like product management, sales, partner marketing, and customer success to achieve goals
- Works directly with partners such as Snowflake and Microsoft
- Serves as a subject matter expert on the category internally and externally, creating and delivering presentations
Senior Product Marketing Manager
Quorum Business Solutions, Inc.
01.2015 - 01.2022
- Company Overview: Quorum is the leader in hydrocarbon energy business management, providing an open and purpose-built energy software suite built on a platform for integration
- Develops and executes the go-to-market strategies and outbound marketing activities for midstream, downstream, and measurement software product lines
- Manages the development and implementation of marketing campaigns and product launches to drive demand for the products; combining modern tactics for demand generation with data-driven marketing
- Creates persuasive messaging and positioning that illustrates the value proposition of the company’s products to customers
- Communicates the value proposition of the products to the sales team and designs compelling content programs, from sales toolkits and product collateral for internal stakeholders to thought leadership pieces for external stakeholders
- Sales enablement is a key focus
- Conducts interviews and analyzes market research to understand product opportunities
- Responsible for customer interfacing to stay ahead of customer needs which include face-to-face visits, phone interviews, as well as Win interviews, including surveying contacts for lost opportunities to gain valuable insight into competitive positioning
- Continually develops and manages product launches and automated campaigns to generate leads and drive new proposal requests which has resulted in the doubling of revenue targets in the past 3 years
- These projects include managing cross-functional teams to meet deadlines and developing content such as eBooks, whitepapers, published articles, blogs, webinars and product overviews
Global Product Marketing Manager
Flowserve
01.2012 - 01.2015
- Company Overview: Flowserve is the world leader in supplying pumps, valves, seals, automation, and services to power, oil, gas, chemical, and other industries, 18,000 employees in more than 55 countries
- Overall strategic responsibility to define and manage the global product portfolio for rotary control valves, including product profitability, product rationalization and obsolescence, new product development, and new product acquisitions
- Evaluated product development costs, market demand and market pricing to establish competitive pricing strategies to maximize margin profitability and condense the return on investment time frame
- Successfully developed persuasive business plans to gain support for new product development projects that resulted in the initiation of a record five new product development projects within 24 months, with an incremental $300M in revenue within five years
- Successfully managed all aspects of new product development projects by maintaining timelines, monitoring budgets that exceeded $1M and worked with multiple departments to deliver projects within time, scope and budget
- Managed a product platform design update to meet global requirements and specifications with a unified supply chain and achieved a record 53% cost reduction
Global Product Marketing Manager
General Electric (formerly Dresser, Inc.)
01.2009 - 01.2012
- Company Overview: Dresser (acquired by GE) is a multi-national corporation providing a wide range of technology, products, and services used for developing energy and natural resources
- Developed the overall global product strategy, cost reduction initiatives, training programs, and operational excellence improvement efforts for the complete safety valve product line
- Maintained competitive benchmarking awareness with customers, sales, and marketing
- Tracked and analyzed industry trends, new technology, new products, regulatory compliance and industry standards to maximize the product portfolio strategy
- Worked with cross-functional teams to drive marketing collateral development, new product launches, packaging development, and brand messaging focused on increasing revenue growth and increased margins
- Identified a new third-party supplier for the struggling ball valve line which tripled revenue over three years improving the design, by reducing costs, and shortening the lead times
- Successfully utilized Voice of Customer techniques to develop and execute global product line strategies and product plans that led to the development of two new products that significantly increased market share
- Developed and implemented a highly effective marketing campaign to reintroduce a stalled product line, and train the sales force on the value proposition, which resulted in a 33% increase in revenue
Education
Master of Business Administration -
The University of Texas at Dallas
Bachelor of Science - Mechanical Engineering
Southern Methodist University (SMU)
Skills
- B2B Product Marketing
- Product Management
- Strategic Planning
- Pragmatic Marketing Certification
- Competitive Analysis
- Process Improvement
- Challenger Sale Training
- Campaign Planning
- Cross-Functional Team Leadership
- Product Development
- Analysis
- Relations
- SaaS Marketing
- People management
Certification
Pragmatic Marketing
Timeline
Director, Product Marketing
Blue Yonder
01.2022 - Current
Senior Product Marketing Manager
Quorum Business Solutions, Inc.
01.2015 - 01.2022
Global Product Marketing Manager
Flowserve
01.2012 - 01.2015
Global Product Marketing Manager
General Electric (formerly Dresser, Inc.)
01.2009 - 01.2012
Bachelor of Science - Mechanical Engineering
Southern Methodist University (SMU)
Master of Business Administration -
The University of Texas at Dallas
Similar Profiles
Rakesh Kumar ARakesh Kumar A
Project Manager at Blue YonderProject Manager at Blue Yonder
Prathik BagrodiaPrathik Bagrodia
Technical Architect at Blue YonderTechnical Architect at Blue Yonder
SAMANTHA M. RODRIGUEZ BERZOSASAMANTHA M. RODRIGUEZ BERZOSA
Sr. OTC Specialist at BLUE YONDERSr. OTC Specialist at BLUE YONDER