Nikia Thomas
Annapolis,MD
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
14
14
years of professional experience
Work History
Director of Sales and Marketing
Spring Arbor
11.2022 - Current
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Managed accounts to retain existing relationships and grow share of business.
- Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
- Utilized CRM software to track sales progression and communicate project needs.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Communicated product quality and market comparisons by creating sales presentations.
- Directed sales and marketing management staff in successful use and development of business plans and strategies.
- Analyzed sales and marketing data for improved strategies.
- Built relationships with customers and community to establish long-term business growth.
- Managed sales promotions and marketing strategies on major social media sites.
- Implemented systems and procedures to increase sales.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Strengthened communication skills through regular interactions with others.
Business Development Coordinator
A Homemade Plan
05.2022 - 11.2022
- Provide family meetings with potential clients, marketing and networking with referral sources, make daily phone calls for follow up on leads
- Proposals and presentations, maintaining and keeping a rapport with local hospitals
- Coordination of all marketing events
- Follow up on and correspond to daily emails.
- Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed a portfolio of existing clients, consistently exceeding sales targets and maintaining high levels of client satisfaction.
- Expanded business through effective network development, identifying new, and prospective clients.
- Networked among local business and community organizations to develop leads and generate business.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Developed business pipeline using cold and warm techniques.
Medicaid Specialist
Autumn Lake Spa Creek Center
01.2018 - 01.2022
- Completion of Maryland Medicaid process for potential incoming residents applying for the state benefit, maintaining current medicaid cases for long-term care residents
- Counseling with families seeking to apply for benefits, weekly aging reports
- Maintaining resident funds along with handling the facilities petty cash
- Liaison between the facility and the family
- Facility representative in court hearings for patient guardianship.
- Reviewed applications for different aid programs and determined which qualification criteria for individuals.
- Provided exceptional customer service to Medicaid applicants, addressing inquiries and troubleshooting issues as they arose.
- Followed guidelines when reviewing applicant data to determine eligibility for economic assistance.
- Participated in continuing education opportunities to stay abreast of industry trends and policy changes relevant to the Medicaid Specialist role.
Assistant Admissions Director
Genesis Health Care Spa Creek Center
12.2009 - 01.2018
- Completion of the census with accuracy, monitor incoming admission
- Keeping track of discharges to ensure the accuracy of the bed board
- Ensured immediate response to hospital, phone, fax, and walk-in inquiries and referrals
- Coordinated admissions counseling/tours with potential customers, families, and/or responsible parties
- Ensured proper completion, signing and distribution of contracts in accordance with Admission Sign-in policy and procedure
- Maintained accurate order of open charts; prepared closed charts; and assumed responsibility for diagnostic admission and discharge coding index
- Ensured that all Physician Orders, Medicare Certifications, and re-certifications were signed by physicians in a timely manner
- Processed all HIPAA requests for all health care records.
Education
Bachelor of Arts - Communications With A Minor in Gerontology
University of Maryland Global Campus
Maryland05.2024
Anne Arundel Community College
01.1994
Annapolis High School
01.1992
Skills
- Accounts Payable
- Resident Funds
- Collections / Cash Handler
- Marketing Networking / Sales
- Extensive experience in healthcare field
- Patient/Family solving skills
- Medical Records
- Customer Service
- Graphic Design
- Networking Events
- Sales coordination
- Customer Complaint Resolution
- Solution selling
- Lead Identification and Generation
- Sales Projections
- Consultative Selling Techniques
- Direct Mail Campaigns
- Lead Generation
- Strategic Planning
- Marketing Plan Development
- Promotional sales events
- Partnership Development
- Sales Program Coordination
- Performance Tracking
- Data-driven decision-making
- New Business Development
- Sales Targeting
- Business development and planning
- Relationship Building
- Goal Setting and Achievement
- Marketing Strategy Development
Additional References
Available upon request
Awards
- Customer Service Training Completion
- Excel Completion
- Facilitator Training
References
- Ashley Johnson, ashley.johnson@alexandriava.gov, Deputy Chief Director, 240-543-0451
- Cecelia Kelly, ckelly@springarborliving.com, Resident Care Director, 301-892-0496
Volunteer Experience
Anne Arundel County Senior Network Provider Group, a non profit organization. Vice President
Timeline
Director of Sales and Marketing
Spring Arbor
11.2022 - Current
Business Development Coordinator
A Homemade Plan
05.2022 - 11.2022
Medicaid Specialist
Autumn Lake Spa Creek Center
01.2018 - 01.2022
Assistant Admissions Director
Genesis Health Care Spa Creek Center
12.2009 - 01.2018
Bachelor of Arts - Communications With A Minor in Gerontology
University of Maryland Global Campus
Anne Arundel Community College
Annapolis High School
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