NIKINA C. THOMAS

• Independent contractor hired by lenders and title companies to assist in executing loan closing documents
• Received specialized training and certification to manage loan documents for real estate transactions
• Guide borrowers through all applicable documents, witnessing and notarizing signatures, and ensuring the loan package is properly completed and returned to the lender or title company

• Director at a start-up youth basketball training organization focused on developing skills, encouraging teamwork, and fostering a sense of sportsmanship
• Monitor and update social media post, and blogs; create and disseminate weekly newsletters
• Manage outreach to schools for donations and sponsorship
• Communicate with promotional outlets and partners for event scheduling, paid and unpaid marketing and advertising

• Worked with local businesses to develop successful print and digital advertising strategies
• Educate local businesses on benefits of streamlining advertising message across 'traditional' and digital marketing platforms
• Drove multi-media sales revenue from local accounts, crafted from customized solutions based on an understanding of customer’s current and desired needs, to effectively drive brand awareness and business growth
• Member of multiple Chambers of Commerce, interacting with local communities in Tukwila, Kent, Renton, Burien, Des Moines, and Federal Way

• Account manager, utilizing technology that helps car dealers automate marketing content creation and management across their website and primary digital marketing channels
• Successfully managed top-tier VIP car dealerships around the country, increasing total website traffic and conversion by 36% in four months
• Built relationships directly with customers’ leadership teams, legal and marketing agencies by collaboratively developing strategies to increase sales and ensure compliance
• Weekly touch-base with dealership management teams, in-store or virtually, to review previous week’s performance, current/urgent needs, assist with changes to or missing ads to maintain a fluid strategy of increasing website, traffic and leads and car sales

• Company Overview: All-encompassing digital marketing firm for car manufacturers and dealers, offering websites, advertising, search
  engine marketing , Email marketing and reputation management. Initially started as an Implementation Specialist and progressively advanced to higher-level positions within the organizations. My final position as a
  Digital Marketing Consultant required travel throughout the Pacific Northwest and Rocky Mountain areas.

POSITIONS

• Digital Marketing Consultant (Feb 2016 – May 2018)
  Digital Solutions Manager (Oct 2013 – Feb 2016)
  Digital Solutions Consultant (Jun 2012 – Oct 2013)
  Account Executive (Nov 2009 – Jun 2012)
  Sales Operations Specialist (Aug 2007 – Nov 2009)
  Implementation Specialist (Oct 2006 – Aug 2007)

SUMMARY OF KEY RESPONSIBILITIES:

• Guide the design and implementation of websites, online search engine optimization and marketing techniques and lead management processes within PNW/RM area (WA, OR, ID, UT, CO) INFINITI car dealerships and wholesaler personnel through proven best management practices
• Successfully assisted sales staff close deals with first-time clients undergoing a complete digital marketing transition
• Owned process of securing primary transitions and facilitating onboarding process prior to handoff to Sales Ops and/or Implementation & Fulfillment Services
• Provided all-around, full-circle customer service experience to internal and external customers
• Increased website traffic by implementing effective search engine optimization strategies.
• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
• Developed data-driven marketing strategies, resulting in increased customer engagement and retention.
• Generated high-quality leads by implementing targeted email marketing campaigns.
• Utilized Google Analytics data to identify areas of improvement within digital strategy, making adjustments accordingly for better outcomes.
• Optimized website content to improve user experience, resulting in a lower bounce rate and higher time spent on site.
• Collaborated with internal teams such as design, development, and copywriting to ensure cohesive execution of multi-channel marketing initiatives.
• Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.