Summary
Overview
Work History
Education
Skills
Timeline
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Nikisha Walton

Houston

Summary

An innovative, results-oriented manager and exceptional sales professional. A decisive, collaborative team leader and business manager with excellent attention to detail and persuasive communication style. Offering 10+ years of experience in sales, building account specific strategies, cultivating trust and loyalty to drive sustainable sales within retail & wholesale.

Overview

18
18
years of professional experience

Work History

Territory Sales Specialist

Juul Labs
12.2023 - 02.2025
  • Expanded sales volume across over 300 outlets at 7-Eleven and Circle K.
  • Implemented 4P framework for effective sales management and growth.
  • Applied analytical skills to provide strategic recommendations to KDMs.
  • Collaborated with key stakeholders to convey insights on market trends and strategic goals.
  • Developed tailored recommendations to optimize vapor category management.
  • Provided training for Territory Managers and Territory Sales Specialists to enhance operational effectiveness.
  • Guided teams at both divisional and organizational levels.

Manager

Reynolds American Inc
01.2007 - 12.2021
  • Managed various territories encompassing retail & wholesale sectors.
  • Recognized as Outstanding performer each year since 2016 based on steady quantitative and qualitative contributions.
  • Achieved a substantial year-over-year growth of 30% within a high-revenue portfolio spanning various tobacco categories with consistent monthly performance of $2.3 million in 2021.
  • Achieved 18% growth in new modern oral product shares.
  • Executed marketing initiatives to enhance brand presence across national and local accounts.
  • Collaborated with key retail channels including 7-Eleven, Circle K, Sam's Club, Murphy USA, and Pilot.
  • Handled account portfolios for various nightlife venues throughout Chicago metropolitan area.
  • Exceeded set targets for sales performance and brand enhancement.
  • Conducted comprehensive training on 5P execution for seamless implementation.
  • Advised Traditional Partners by providing actionable consumer insights and customized business strategies.
  • Executed targeted communication initiatives to enhance relationship marketing efforts.
  • Developed strategies to drive consumer and customer engagement through targeted planning.
  • Utilized analytical skills and influence to enhance business plans for RAI partners.
  • Coordinated 3rd party resources for retail execution of merchandising plans and consumer marketing
  • Facilitated professional development initiatives that contributed to higher evaluation scores among team members.
  • Tracked customer buying patterns, market trends, and competitor activities to refine strategies.

Education

MBA - Marketing

Keller Graduate School of Management
Tinley Park, IL

Bachelor of Science - Sociology

Illinois State University
Normal, IL

Skills

  • Relationship Building
  • Customer Portfolio Management
  • Strategic Planning
  • Negotiation
  • Innovation Initiative Selling and Execution
  • Interdepartmental Collaboration
  • Profitability Assessments
  • Strong Verbal and Written Communication

Timeline

Territory Sales Specialist

Juul Labs
12.2023 - 02.2025

Manager

Reynolds American Inc
01.2007 - 12.2021

MBA - Marketing

Keller Graduate School of Management

Bachelor of Science - Sociology

Illinois State University

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Nikisha Walton