NIKITA ABDO
Las Vegas,NV
Summary
Bilingual Marketing Professional with 5+ years of experience in conception and execution of projects and establishing long-term partnerships with minimal guidance. Excellent communicator with strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced and global setting. Proficient in market analysis, event coordination, project management, brand partnerships, digital marketing and social media.
Overview
4
4
years of post-secondary education
8
8
years of professional experience
Work History
Marketing and Brand Partnership Manager
LIV Body & Inno Supps
Las Vegas, NM
03.2021 - Current
- Administered marketing calendar and posted new content to coincide with new product and offer releases.
- Approved, reviewed and developed all content flowing to social media and website and analyzed campaign results in order to increase retention and brand exposure rates.
- Oversaw outreach team and managed offers, contract negotiations, approved content, and served as point of contact for team of 8 A-list Influencers and over 150 Brand Ambassadors.
Digital Marketing & Business Development Manager
Remark Holdings (Bikini.com)
Las Vegas, NV
12.2019 - 09.2021
- Executed marketing campaigns on various digital platforms to increase customer engagement & brand awareness. Resulted in 15% follower increase and 20% increase in e-commerce revenue.
- Launched show on TikTok (#BikiniTok). Managed talent, contracts, brand partnerships, on-set production. Project resulted in 10X follower growth and viral content with over 6M in engagement.
- Monitored and optimized activity on social media channels; scheduled Ad campaigns, ran giveaways, oversaw brand ambassador activations.
- Established and closed brand partnerships and generated new business revenue streams and brand exposure opportunities.
Marketing and Communications Project Manager
Getleverage.com
Los Angeles , CA
06.2018 - 12.2019
- Boosted engagement and exposure ratings by 30% through targeted marketing campaign for 10+ clients on Facebook, Instagram, Google Business and LinkedIn.
- Directed marketing projects through conceptual planning, social schedule management and final implementation using various digital tools.
- Traveled and secured 13 new long-term accounts by proposing strategies to increase brand awareness and improve operations efficiency, resulted in $52k monthly revenue.
- Managed workflow between departments, coordinating tasks execution, planning and assisted in publishing two digital books.
Marketing and Sales Coordinator
Greystone Energy (f.k.a. Cobraco Petroleum)
Los Angeles , CA
01.2017 - 03.2019
- Co-led creation of new marketing plan, rebrand of marketing materials, and enhanced digital presence (SEO, AdWords, Social, Website), which resulted in a new identity system for the company.
- Assisted sales team in qualifying prospects, which resulted in 25% customer base growth; created and maintained customer database using Zoho and SalesForce
- Developed new accounts payable process using AccountEdge and QuickBooks, which resulted in 38% reduction in outstanding AP; monitored data input and prepared data reports.
Client Relationship Specialist
Intermark Relocation
Moscow, RUS
05.2016 - 11.2016
- Successfully closed 70% of qualified leads, resulting in $120K gross revenue; Clients included Mazda Motor, Japan Tobacco Company, OBI, and Yota Devices.
- Assessed clients needs, developed and presented plans to address current and future objectives, while analyzing housing market on day-to-day basis.
- Negotiated and drafted contractual terms on clients behalf (in English & Russian), while working closely with the legal team to minimize risk of legal exposure.
Marketing and Business Development Coordinator
TV Guide Magazine & TVInsider.com
Los Angeles, CA
03.2015 - 04.2016
- Increased brand awareness, website traffic and sales by assisting marketing leadership in implementing digital campaigns and strategies.
- Managed event operations, including facility selection, scheduling, on location logistics, F&B selection; events included ComicCon, TCA Awards Week, cover photo-shoots with A-list celebrities.
- Provided analytical support and monitored data quality by interpreting and summarizing data and trends.
Business Development Intern
OpenGate Capital
Los Angeles, CA
09.2014 - 02.2015
- Assisted BD team of 10 people in due diligence and analyzing investment opportunities, including summarizing 70+ CIM's to obtain financial data and essential operations information.
- Prepared short-form PP for potential acquisitions that included detailed financial data, and calculations, such as EBITDA.
- Organized and presented financial data from various sources in order to update management on competitive landscape and potential acquisition opportunities; recorded new account leads in SalesForce.
Education
Bachelor of Science - Business Management
California State University, Northridge
Los Angeles, CA 08.2010 - 2014.12
Timeline
Marketing and Brand Partnership Manager
LIV Body & Inno Supps
03.2021 - Current
Digital Marketing & Business Development Manager
Remark Holdings (Bikini.com)
12.2019 - 09.2021
Marketing and Communications Project Manager
Getleverage.com
06.2018 - 12.2019
Marketing and Sales Coordinator
Greystone Energy (f.k.a. Cobraco Petroleum)
01.2017 - 03.2019
Client Relationship Specialist
Intermark Relocation
05.2016 - 11.2016
Marketing and Business Development Coordinator
TV Guide Magazine & TVInsider.com
03.2015 - 04.2016
Business Development Intern
OpenGate Capital
09.2014 - 02.2015
Bachelor of Science - Business Management
California State University, Northridge
08.2010 - 2014.12
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