NIKITA ABDO

• Established and implemented comprehensive social media strategies for pre- and post-opening phases, created influencer strategies, defined target audiences and brand objectives, and established budgets and SOPs for social media department.
• Developed, managed, and executed high-profile events and brand collaborations with partners such as VGK, F1, NFR, LVCVA, and UFC, enhancing brand visibility and managed on site events.
• Led team of 6 in creating high-quality content and influencer partnerships, driving 60% increase in engagement and 3X growth in followers, while managing brand reputation and social review platforms.
• Collaborated with Brand Marketing team, photographers, and production agencies to create engaging social media content, leading creative ideation and overseeing on-site filming for property campaigns.

• Led a team of 5 in developing original content and coordinating partnerships and media shoots with key partners such as Hilton, Expedia, F1, Insomniac, AEG, and LVCVA, driving a 25% increase in bookings.

• Effectively executed growth strategies and brand awareness initiatives, contributing to 40% surge in social media following and enhanced brand reputation across multiple review platforms.

• Orchestrated communications and coordination with over 40 stakeholders and third-party collaborators, facilitating seamless execution of social media campaigns and boosting engagement by 30%.

• Collaborated with internal teams, including brand marketing, sales, PR, concierge service, casino, nightlife, and entertainment, to gather compelling content, stories, and visuals showcasing hotel's unique offerings and experiences.

• Served as primary point of contact for social strategy, creative direction, scheduling, influencer and A-list celebrity partnerships, and approvals, ensuring consistent messaging and alignment with brand goals.

• Oversaw designed team and implemented social media strategies to align with business goals and product launches.
• Approved, reviewed and developed all content flowing to social media and website and analyzed campaign results in order to increase retention and brand exposure rates
• Oversaw outreach team and managed offers, contract negotiations, approved content, and served as point of contact for team of 8 A-list Influencers and over 150 Brand Ambassadors.

• Executed marketing campaigns on various digital platforms to increase customer engagement & brand awareness. Resulted in 15% follower increase and 20% increase in e-commerce revenue
• Launched show on TikTok (#BikiniTok). Managed talent, contracts, brand partnerships, on-set production. Project resulted in 10X follower growth and viral content with over 6M in engagement
• Established and closed brand partnerships deals and generated new business revenue streams and brand exposure opportunities.

• Boosted engagement and exposure ratings by 30% through targeted marketing campaign for 10+ clients on Facebook, Instagram, Google Business and LinkedIn
• Directed marketing projects through conceptual planning, social schedule management and final implementation using various digital tools
• Traveled and secured 13 new long-term accounts by proposing strategies to increase brand awareness and improve operations efficiency, resulted in $52k monthly revenue
• Managed workflow between departments, coordinating tasks execution, planning and assisted in publishing two digital books.

• Co-led creation of new marketing plan, rebrand of marketing materials, and enhanced digital presence (SEO,AdWords, Social, Website), which resulted in a new identity system for company
• Assisted sales team in qualifying prospects, which resulted in 25% customer base growth; created and maintained customer database using Zoho and SalesForce
• Developed new accounts payable process using AccountEdge and QuickBooks, which resulted in 38% reduction in outstanding AP; monitored data input and prepared data reports.

• Successfully closed 70% of qualified leads, resulting in $120K gross revenue; Clients included Mazda Motor, Japan Tobacco Company, OBI, and Yota Devices
• Assessed clients needs, developed and presented plans to address current and future objectives, while analyzing housing market on day-to-day basis
• Negotiated and drafted contractual terms on clients behalf (in English & Russian), while working closely with the legal team to minimize risk of legal exposure.

• Increased brand awareness, website traffic and sales by assisting marketing leadership in implementing digital campaigns and strategies
• Managed event operations, including facility selection, scheduling, on location logistics, F&B selection; events included ComicCon, TCA Awards Week, cover photo-shoots with A-list celebrities
• Provided analytical support and monitored data quality by interpreting and summarizing data and trends.

• Assisted BD team of 10 people in due diligence and analyzing investment opportunities, including summarizing 70+ CIM's to obtain financial data and essential operations information
• Prepared short-form PP for potential acquisitions that included detailed financial data, and calculations, such as EBITDA
• Organized and presented financial data from various sources in order to update management on competitive landscape and potential acquisition opportunities; recorded new account leads in SalesForce.