Summary
Overview
Work History
Education
Skills
Websites
Timeline
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NIKITA ARTINIAN

Ann Arbor,Michigan

Summary

Highly motivated and strategic-minded photographer with 7+ years of experience in photography and 2 years in lead generation marketing. Expertise in diverse genres of photography, including portrait, product, and commercial/branding photography, coupled with a deep understanding of digital marketing channels.

Overview

13
13
years of professional experience

Work History

Photographer, Owner

Nikita Artinian Photography
07.2016 - Current
  • Established and managed a thriving photography business specializing in portrait and brand photography.
  • Collaborated with modeling agencies to work with models in building their portfolios for future projects, ensuring their growth and success in the industry.
  • Consistently grew profits a minimum of 10% YOY for 7 years.
  • Handled all aspects of business operations, including marketing, branding, client acquisition, and financial management.
  • Developed and maintained a strong online presence through a professional website, blog, and active engagement on social media platforms.
  • Utilized social media platforms such as Instagram, Facebook, and TikTok to showcase work, attract clients, and engage with the audience.

Lead Generation Manager

Elm Street Technology
06.2021 - Current
  • Created and oversaw more than 600 B2C Google, Bing and Facebook Ad campaigns, guaranteeing their effectiveness and achievement of conversion targets.
  • Implemented lead generation strategies resulting in an average of 15% conversion rate for clients in the real estate vertical.
  • Ensured minimum 30% monthly margin targets were achieved.
  • Utilized analytics tools to track and analyze campaign performance, providing actionable insights for continuous optimization.
  • Tracked performance metrics and prepared regular reports to assess the effectiveness of campaigns and identify areas for improvement.
  • Generated new, targeted lead databases for the marketing team.

Multiple Listing Systems Manager

Elm Street Technology
02.2018 - 06.2021
  • Collaborated with IT teams to customize the MLS platform to meet specific business needs and improve overall data management processes.
  • Spearheaded relationships with over 50 MLS organizations in order to receive data for real estate software
  • Managed MLS contracts with customers, ensuring compliance with all documentation requirements and regulatory standards.

Operations Manager

Agent Jet, LLC.
05.2012 - 02.2018
  • Supervised a team of customer support professionals, ensuring high-quality service delivery of real estate software.
  • Worked closely with the Development team to successfully integrate software upgrades and enhancements.
  • Provided support in various stages of the acquisition process.

Volunteer Coordinator

Habitat for Humanity of Huron Valley
08.2010 - 01.2012
  • Increased volunteer numbers from 30 to 110 hours per week
  • Created and distributed press releases
  • Promoted ongoing partnerships between Habitat affiliates and various community organizations
  • Assisted in developing new affiliate website

Education

B.A. in Business Management and Japanese Studies -

Hope College
Holland, MI
12.2009

Skills

  • Proficient in MS Office (Word, Excel, PowerPoint)
  • Google Suite
  • Photoshop
  • CaptureOne
  • Salesforce
  • Jira Project Management
  • KPI Management
  • Administrative Oversight
  • Customer Relations

Timeline

Lead Generation Manager

Elm Street Technology
06.2021 - Current

Multiple Listing Systems Manager

Elm Street Technology
02.2018 - 06.2021

Photographer, Owner

Nikita Artinian Photography
07.2016 - Current

Operations Manager

Agent Jet, LLC.
05.2012 - 02.2018

Volunteer Coordinator

Habitat for Humanity of Huron Valley
08.2010 - 01.2012

B.A. in Business Management and Japanese Studies -

Hope College

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