Summary
Overview
Work History
Education
Skills
Timeline
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Nikita Bhivate

Newark,CA

Summary

Expertise in Campaign building and Digital Analytics Tools: Proficient in Google Analytics, Adobe Analytics. Successfully tracked and analyzed website traffic patterns, user behavior, and conversion rates and built data-driven campaigns. Performed post-campaign analysis, campaign optimization and ROI improvement.

Data-Driven Decision Making: Skilled in translating data into actionable recommendations that have improved digital marketing performance and enhanced user experience across multiple platforms.

Strong Communication: Able to present complex data findings in clear and concise reports, facilitating informed decision-making at both operational and executive levels.

Continuous Learning and Adaptability: Committed to staying updated with industry trends and best practices, I thrive in dynamic environments where innovation and adaptation are paramount.

Overview

10
10
years of professional experience

Work History

Senior Marketing Data Analyst

Eversana Intouch (Advertising Agency)
02.2022 - 07.2024
  • Created 360 marketing analytics plan after collaborating with cross-functional teams and documented their objectives and requirements for reporting on rare disease and oncology brands
  • Crafted Measurement plans to define the KPIs & other metrics that align with the business objectives
  • Identified key financial KPIs & metrics such as revenue growth, ROI on marketing spend, customer acquisition costs, brand awareness metrics (Sessions, Unique Users, Average Time on Site, Bounce Rate, Engagement Rate, Conversion Rate), etc
  • Collaborated with strategic planning & customer experience partners to generate incremental business and develop omnichannel strategies that are measurable and supported by data driven insights, such as landing page optimizations, ad spend allocations and customer segmentations
  • Developed dynamic dashboards using Tableau for on demand strategic business insight generation
  • Wrote intermediate level SQL queries, joins, nested queries, created views, stored procedures for data analysis and reporting
  • Presented reports to internal cross-functional team members for internal reviews
  • Worked closely with media and client account managers
  • Cultivated strong client relationships by understanding their unique needs and preferences
  • Analyzed web traffic patterns, user behavior, conversion/engagement rates to furnish insights on user engagement and digital marketing performance using customer journey based (Awareness, Consideration, Trial) measurement plan and reporting
  • Built campaigns and collaborated seamlessly with cross-functional teams such as media, product, UX, Account coordinating project timelines, deliverables, and technical requirements to ensure successful project outcomes.

Senior Marketing Analyst

Money Patrol (Personal Finance Management)
05.2019 - 02.2022
  • Provided analytic support to Marketing and Product teams to analyze web traffic data and user behavior and provide insights on a regular basis
  • Worked with engineering team for GA implementation
  • Queried master product database and related database as required using MySQL
  • Regularly developed SQL queries to analyze data, support operations and create reports
  • Documented GA to Adobe Analytics migration
  • Confirmed data integrity and did QA for configuration variables to check if they are set correctly and reflecting right data
  • Customized Traffic variables (s Prop) and Conversion (eVar) variables specific to business needs and implementation requirements
  • Created reports and share in-depth analysis to help evaluate the performance of the digital marketing campaigns against the product's key performance metrics (KPIs) in Adobe Analytics.

Senior Business Analyst

Alameda County Water District
06.2016 - 07.2017
  • Key project: Cayenta (Customer Information System) implementation which replaced the legacy AS400 system at ACWD; worked specifically on the integration of the Fiserv payment processing module
  • Analyzed business processes and document Standard Operating Procedures (SOPs); generated ASIS and TOBE workflows diagrams; generated and maintained periodic reports such as daily Billing Audit report and daily Cash Audit report
  • Created Project Plan for specific data migration modules, kept track of the project and conducted daily Sprint meetings
  • Documented the user stories after interviewing the end users of the legacy system
  • Created test case document, conducted UAT testing; logging incidents in Caystone
  • Conducted mock Go-live, Go-live, provided after Go-live support
  • Built portals for custom reports in Cayenta related to payments; conducted training workshops within the organization to train internal users on using Cayenta and the Fiserv payment processing system
  • Performed data retrieval and generation of reports to assist management to keep track of performance and compare data accuracy between Cayenta vs
  • The legacy application.

Data Analyst

Cisco
12.2014 - 10.2015
  • Maintained various product performance reports using Business Objects and Excel
  • Generated, scheduled, and maintained periodic reports to be sent to different teams on a monthly and weekly basis
  • Generated Product Life Cycle reports for different PIDs (Product IDs)
  • Generated and maintained Excel based Field Health Reports for different product families and RMA (Product Returns and Replacements) Reports for different GPIDS (Group Product Ids)
  • Used SQL to perform Ad hoc data analysis, data validation
  • Worked on data migration from flat files into tables.

Data Analyst

Union Bank
08.2014 - 11.2014
  • Worked as a Data Analyst on the project to build an Access based database system involving data migration from Excel models with automatic data import and reporting facilities to host the Compliance team’s Risk Rating models.

Education

Master of Business Administration -

SILICON VALLEY UNIVERSITY
San Jose, CA

Certified Scrum Master -

SAFe

Advanced Google Analytics -

GOOGLE

Google Ads for Beginners -

COURSERA

Skills

  • Web Analytics
  • Campaign Analysis
  • ROI Analysis
  • Cohorts Analysis
  • A/B Testing
  • Market Research
  • QA of Website Tags
  • BRD
  • Measurement Plan
  • Data-Flow Diagrams
  • Wireframes
  • GA4
  • Looker Studio
  • GTM
  • Adobe Analytics
  • Amplitude
  • Mixpanel
  • ObservePoint
  • Omnibug
  • Salesforce Marketing Cloud Intelligence (Datorama)
  • MYSQL
  • BigQuery
  • Tableau
  • MS Excel
  • PPT
  • Word
  • Google Suite

Timeline

Senior Marketing Data Analyst

Eversana Intouch (Advertising Agency)
02.2022 - 07.2024

Senior Marketing Analyst

Money Patrol (Personal Finance Management)
05.2019 - 02.2022

Senior Business Analyst

Alameda County Water District
06.2016 - 07.2017

Data Analyst

Cisco
12.2014 - 10.2015

Data Analyst

Union Bank
08.2014 - 11.2014

Master of Business Administration -

SILICON VALLEY UNIVERSITY

Certified Scrum Master -

SAFe

Advanced Google Analytics -

GOOGLE

Google Ads for Beginners -

COURSERA

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Nikita Bhivate