Nikita Kanef
Summary
Results-driven marketing professional with 3+ years of experience in digital advertising, consultative sales, and global brand strategy. Proven success managing 230+ client accounts at Meta with portfolios up to $1M, optimizing ad performance, and driving measurable ROI across diverse industries. Skilled in SEO, SEM, PPC, and social media management, with additional expertise in email marketing, content creation, and international market expansion. Adept at blending creativity with data-driven insights to deliver impactful campaigns that elevate brand visibility, engagement, and conversion. Recognized for adaptability, collaboration, and the ability to translate complex insights into actionable growth strategies for global organizations..organizations.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Professional
Meta
01.2024 - Current
- Manage and optimize end-to-end digital advertising campaigns across Meta platforms, from strategy through launch, to improve discovery, engagement, and conversion across target audiences.
- Consult a portfolio of 230+ clients with quarterly revenues up to $1M , developing tailored advertising strategies that consistently improve return on ad spend (ROAS).
- Conduct ongoing performance analysis to identify trends, diagnose inefficiencies, and deliver data-driven recommendations that enhance targeting, maximize ROI, and gain competitive advantage.
Social Media Coordinator/Server Manager
New York Kitchen Wine & Culinary Center
09.2019 - 12.2024
- Developed and managed the restaurant's social media presence, promoting specials and events to boost engagement and drive customer traffic.
- Leveraged customer service skills as Assistant Manager and Server, overseeing daily operations, enhancing guest experiences, and ensuring seamless service.
Marketing Assistant
The Mid-Atlantic – Eurasia Business Council
02.2024 - 08.2024
- Created visually compelling digital flyers for upcoming events and updated the HTML website to reflect the event details.
- Utilized Constant Contact to design and distribute key email marketing communications and coordinated event logistics and attendee registration to ensure successful execution.
Education
BBA - International Business - Marketing Concentration
Temple University
Philadelphia, PA05.2024
Skills
- KPI monitoring
- Campaign management
- Data analytics
- Social media marketing
- CRM management
- Conversion rate optimization
- ROI analysis
- Content strategy
- Email Marketing
- Consumer behavior research
Certification
- Meta Marketing Professional 101, Meta - March 2025
- Digital Marketing Tools: Creating a Marketing Campaign Start to Finish, LinkedIn - April 2024
- Google Ads Search Professional, Google Skillshop - December 2023
- Software: Microsoft Office, Meta Ads, Google Ads, Wix, Salesforce, Constant Contact
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Marketing Assistant
The Mid-Atlantic – Eurasia Business Council
02.2024 - 08.2024
Digital Marketing Professional
Meta
01.2024 - Current
Social Media Coordinator/Server Manager
New York Kitchen Wine & Culinary Center
09.2019 - 12.2024
BBA - International Business - Marketing Concentration
Temple University
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