Summary
Overview
Work History
Education
Skills
Timeline
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NIKKI BASSO

New York,NY

Summary

Results-driven leader with a strong background in strategic management and organizational growth. Experienced in developing and implementing effective business strategies, optimizing processes, and driving team performance. Adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments are key strengths. Exceptional communication and problem-solving abilities, with a focus on fostering productive and positive team culture. Proven track record of contributing to company growth and market presence through planning and motivational leadership of large teams. Skilled in budget management, goal setting, networking, and accelerating growth across multiple sites. Consistently drive project completion while ensuring timely delivery without compromising quality and standards. Possess an excellent blend of analytical and creative skills. Frequently entrusted with responsibilities typically assigned to more seasoned individuals.1

Overview

21
21
years of professional experience

Work History

PR & Commnications Director

Provocativo Cava Brut
03.2020 - 12.2023
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Negotiated partnerships with celebrities and industry influencers for mutually beneficial content sharing opportunities.
  • Negotiated favorable contracts with vendors for reduced costs and improved service quality.
  • Elevated brand reputation by developing and implementing strategic public relations campaigns.
  • Increased social media engagement through development of creative content and tailored messaging strategies.
  • Secured key partnerships that contributed to the company's overall growth strategy and market reach.
  • Increased visibility with well-executed event planning and promotion efforts.
  • Secured high-profile media placements with targeted pitching and relationship-building efforts.
  • Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
  • Expanded into new markets, conducting thorough market analysis and establishing key local partnerships.
  • Enhanced stakeholder satisfaction with timely and transparent communication strategies.
  • Maximized ROI on PR investments by regularly evaluating metrics and adjusting strategies accordingly.
  • Cultivated a robust network of media contacts across various industries, leading to enhanced opportunities for strategic collaborations and partnerships.
  • Navigated company through periods of significant change, maintaining focus on long-term strategic goals.
  • Managed crisis communications for mitigating potential damage to company reputation.

Regional Director of Operations

CRISTIE DENTAL
12.2008 - 10.2010
  • Manage employee base of over 100 people (14 offices) while implementing standards and maintaining operational procedures
  • Oversee production and collection goals in multiple practices and take appropriate action regarding training and operational standards to achieve all goals
  • Standardized operational procedures across all regional locations to ensure consistency in quality and performance.
  • Liaise with corporate office and staff
  • Implemented a goal-driven environment that led to success, resulting in heightened productivity and bottom line by 30% in 2009 over 2008
  • Enhanced market exposure, public image, and community relations by attending and networking at monthly organizational events and health fairs
  • Collaborated with executive leadership to develop strategic plans for regional growth. Prepared and presented monthly operational budgets to President & CFO for approval and implemented necessary actions into each office to achieve set budgets
  • Fundamentally transformed regional clinical operations by identifying areas of inefficiency, developing targeted action plans, and executing solutions.

Regional VP / Operations & Insurance Specialist

COAST DENTAL
12.2004 - 12.2008
  • Manage, recruit, and train employee base of over 100 people while establishing standards and driving operational procedures
  • Led a team of managers, ensuring consistent communication and collaboration for overall business success.
  • Oversee multiple production projects simultaneously while integrating the company’s policies and procedures
  • Analyze production data to plan work and take appropriate action regarding training and operational standards
  • Create new brochures and forms while revamping the 'Coast Dental look'
  • Worked with local vendors on local print ads
  • Write procedure manuals for office teams
  • Liaise with corporate office and staff
  • Managed financial performance by setting budgets, monitoring expenses, and identifying areas for improvement.
  • Fostered team-driven environment and led to success, resulting in heightened productivity by $500,000 in 2006 over 2005 and $700,000 in 2007 over 2006
  • Created healthier bottom line and came in 4% under budget, 2005 - 2007 by monitoring performance, identifying gaps, determining solutions, and developing action plans to meet challenging goals as well as analyzed operational costs for excess spending.
  • Worked with multiple insurance companies to negotiate fee schedules
  • Successfully led project to centralize key accounts receivable activities, cutting turnaround time on claim payments by half
  • Led launch of new product lines, overseeing market research, development, and go-to-market strategies that significantly increased brand presence.
  • Task Force leader for the creation and branding of a sonic power toothbrush exclusively for Coast Dental
  • Organized and led monthly regional meetings for my entire sub region as well as the other sub regions in the Central Florida area
  • Trimmed employee-processing time from 6 days to 2 days as well as decreased HR costs incurred by late paperwork by as much as $20,000 through implementing of new HR processes and procedures
  • Negotiated strategic partnerships with vendors to secure favorable terms and pricing for products or services.
  • Implemented new inventory procedures through company Intranet program for up-to-date inventory counts eliminating excessive ordering of inventory
  • Implemented cross-functional initiatives for continuous improvement in sales, customer satisfaction, and operational efficiency.
  • Bolstered customer satisfaction levels, initiating customer feedback loop that informed service improvements and enhanced client retention rates.
  • Oversaw business-wide changes to modernize procedures and organization.

Office Manager

COAST DENTAL
01.2003 - 12.2004
  • Fostered accountability and cooperative interdepartmental relations with staff of up to 10 employees, served as liaison to corporate, clearly communicated goals and expectations, and provided support and resources to grow business within the region
  • Provided attentive service and presented treatment plans in excess of $10,000 to ensure complete understanding and sound decision by patient
  • Created weekly schedule
  • Ranked among top 10 office managers out of 105 companywide, based on high production, retention, and profitability; includes instituting new process to strengthen customer retention
  • Orchestrated various training efforts for staff on a variety of office functions and procedures
  • Ensured efficiency and correctness in completion of essential paperwork as well as reviewed payroll and oversaw supplies to remain cost efficient
  • Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
  • Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
  • Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
  • Streamlined office operations by implementing efficient filing systems and organizational strategies.

Education

Masters in Business Administration (MBA) - Marketing Management And Research

Stetson University
Celebration, FL
01.2005

Bachelor of Business Administration - Marketing

Stetson University
Deland, FL
01.2002

Skills

  • Team Building/Development
  • Project Management
  • Performance Assessment
  • Business Expansion
  • Key Client Relations
  • Account Management
  • Strategic Marketing Plans
  • Public/Community Relations
  • Relationship building
  • Strategic planning
  • Verbal and written communication
  • Decision-making

Timeline

PR & Commnications Director

Provocativo Cava Brut
03.2020 - 12.2023

Regional Director of Operations

CRISTIE DENTAL
12.2008 - 10.2010

Regional VP / Operations & Insurance Specialist

COAST DENTAL
12.2004 - 12.2008

Office Manager

COAST DENTAL
01.2003 - 12.2004

Masters in Business Administration (MBA) - Marketing Management And Research

Stetson University

Bachelor of Business Administration - Marketing

Stetson University

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NIKKI BASSO