Nikki Massaker
West Palm Beach,FL
Summary
Experienced manager with a proven track record of successfully coordinating and monitoring operations across multiple departments. Adept at leading and problem-solving, dedicated to streamlining operations to reduce costs and enhance organizational efficiency. Committed and hardworking, prioritizing the maintenance of high-quality services and products. Known for exceptional communication and project management skills, with a keen eye for detail. Demonstrated ability to effectively handle multiple tasks in fast-paced environments. Recognized for a proactive approach in identifying and addressing issues, always focused on optimizing processes and supporting team objectives.
Overview
25
25
years of professional experience
Work History
PROGRAM MANAGER
Seminole Hard Rock Support Services
05.2023 - Current
- Currently managing, consolidating, and optimizing the Seminole Hard Rock Hotel & Casino websites to align with business goals
- Manage, consolidate, and optimize multiple CMS (Vizergy and Sitecore) onto one platform, Adobe Experience Manager (Adobe AEM), to ensure market sites are more scalable and customizable and support marketing strategies
- Managing the lifecycle to ensure projects stay on time and within budget from concept to deployment, utilizing cross-functional collaboration
- Collaborate with IT developers/vendors, UI/UX designers/vendors, business analysts, and SMEs to analyze and evolve technical solutions requirements and troubleshoot bugs, including UAT and Q/A
- Certifying the multiple work streams required for successful delivery are planned, executed, and communicated
- Identifying and communicating risks while actively working to mitigate them
- Maintaining operational and communication cadence to hold partners accountable and ensure successful delivery of programs
- Capturing the backlog for future development
- Participating in stand-ups to identify any scope creeps and report out of tasks completed and roadblocks
- Managing the overall budget for this endeavor
GLOBAL DIGITAL PROJECT MANAGER
Johnson & Johnson
05.2023 - 06.2024
- Oversaw the global website optimization and redesign to improve the user experience and align with business goals and marketing strategies
- Managed Corporate Brand Equity's global website redesign and relaunch to ensure market sites are more scalable and customizable, leveraging cross-functional collaboration
- Managed the lifecycle to ensure projects stayed on time and within budget from initiation to monitoring
- Expanded user engagement and awareness of the J&J digital ecosystem for healthcare innovations
- Collaborated and communicated the project's OKR and KPI goals with multiple stakeholders
- Worked with IT developers/vendors, UI/UX designers/vendors, business analysts, and SMEs to analyze and evolve technical solutions requirements and troubleshoot bugs, including UAT and Q/A
- Created project plans by identifying work streams, delegating ownership, and getting alignment on timelines
- Drive delivery of digital growth priorities across internal and external ecosystems
- Ensured the multiple work streams required for successful delivery were planned, executed, and communicated
- Identified and communicated risks while actively working to mitigate them
- Maintained operational and communication cadence to hold partners accountable and ensure the successful delivery of programs
- Captured the backlog for future development
- Participated in stand-ups to identify any scope creeps and report out of tasks completed and roadblocks
GLOBAL DIGITAL CONTENT PROJECT MANAGER
Cytiva (f.k.a. Pall Corporation)
09.2021 - 05.2023
- Managed a website optimization team on AEM focused on increasing end-user engagement and sales conversions
- Crushed original milestone by +10%, resulting in a +$317 million increase to the top of the funnel
- Recognized for the Pall Life Sciences' President's Awards for Q4 2022 by the Pall Life Sciences Leadership Team for significant contributing to the business's success
- Collaborated and communicated project needs and goals with multiple stakeholders simultaneously to ensure all digital deliverables were met from concept to launch
- Created and oversaw wireframe designs for stakeholders' requests
- Front-end web development using AEM in publishing/updating creative wireframes/assets/experiences/critical digital content and DAM/PIM assets to the website and other platforms in multiple languages
- Oversaw contingent/contract workers in updating the website and preparing project and KPI reports
- Collaborated with IT developers, UI/UX designers, and business analysts to analyze and evolve technical solutions requirements and troubleshoot bugs, including UAT and Q/A
- Optimize A/B tests, web personalization, personas, search engine optimization, and SFDC for marketing campaigns with the Digital Strategy Managers, Demand Generation Managers, and Product Owners to augment and drive customer engagement
- Updated and documented new and existing standard operating procedures (SOP)
- Worked with business leaders from different departments and organizations to prepare to migrate to a new CMS platform for desktop and mobile (Adobe AEM to Sitecore)
- Captured the backlog of user stories for further and future development
- Participated in daily stand-ups to identify any scope creeps and report out of tasks completed
SHAREPOINT PROJECT MANAGER
Millicom
11.2020 - 09.2021
- Increased SharePoint user adoption by 80% by reorganizing and redesigning the company SharePoint site following best practices and understanding pain points
- Communicated with stakeholders regarding project needs and goals
- Collaborated with stakeholders in the planning to launch the redesign, development, documentation, asset framework, form creation, and ongoing enhancements of SharePoint
- Managed and reviewed content for the company's internal-facing website, regularly updating it with fresh content
- Developed and implemented process improvements and protocols across all aspects of the project life cycle
- Introduced automation to connect the approval workflows between various applications and content services and DAM assets, which led to an uptick in productivity, using iPaAS such as Power Automate/Flow and PowerApps
- Publicized project documentation from scope to post-implementation
GLOBAL TECHNOLOGY PROJECT MANAGER
Carrier
09.2019 - 11.2020
- Oversaw the successful technological spin-off of UTC (United Technologies Corporation) into three separate businesses, one of whom was Carrier
- It was a complex project where we had to break down multiple interdependent processes and rebuild them for each new singular organization for desktop and mobile in the CMS
- Collaborated with stakeholders on the scope of web-based projects and prepared project status reports that defined project requirements, scopes, and objectives aligned with organizational goals
- Prioritized and monitored application design and development tasks across multiple concurrent software maintenance and enhancement projects to separate Carrier from UTC
- Worked with the SAP Administrator to translate business requirements and use cases/user stories to improve the CRM system to connect and automate workflows
- Utilized Azure for data storage and management
- Investigated and evaluated alternative solutions and recommended the most efficient and cost-effective solution, considering requirements, technology, governance, and best practice guidelines
PMO MANAGER
Mercedes-Benz Corporation
07.2018 - 09.2019
- Enhanced risk mitigation of current and future projects using the PMBOK methodology to increase efficiencies in the PPM/PMO dramatically
- Managed and executed project documentation and governance processes from initiation to completion
- Created scope of documents based on approved plans and work breakdown structures
- Coordinated all work efforts to ensure appropriate audit and SDLC documentation
- Created and managed content on SharePoint sites, including design and development in support of the governance of projects and risk logs
- Reported project risks and outcomes to appropriate management channels and escalated issues according to the project work plan
- Presented and managed analysis, scope, and governance implementation for NAFTA IT Planning, Governance, and Finances for in-progress, planned, and future projects with stakeholders
- Worked with the SAP Administrators to troubleshoot bug issues and simplify the management of invoices and the budget review process
SHAREPOINT PROJECT MANAGER
Cox Communications
04.2018 - 07.2018
- Oversaw the reorganization of business-critical information on Cox SharePoint sites required by stakeholders to carry out their daily tasks
- Revised access controls to comply with Cox InfoSec security guidelines
- Created wireframes based on approved charters and project plans
- Identified, collected, organized, produced, and managed organizational knowledge supporting business units across the enterprise utilizing SharePoint Online, PowerApps, and Power BI to automate information between various applications and services
MANAGER OF OPERATIONS
TAG
12.2017 - 04.2018
- Acting as a Communications Director, designed, vetted, and broadcast essential internal and external communications materials across all marketing and communication mediums
- Fulfilled the organization's administrative, operational, and financial needs
- Served as the primary point of contact in the President and CEO's absence
SITECORE WEB CONTENT MANAGER
Sage
03.2017 - 05.2017
- Successful ground-up rebuild and relaunch in partnership with developers and stakeholders of the North American website on Sitecore under time and resource constraints
- Facilitated in planning, building, developing, deploying, and managing applications and services
- Templatized hundreds of approved content and DAM assets into associated page modules
- Conducted UAT to ensure the system's readiness for optimum performance
- Tracked activities, including confirmation of pages built, content upload, and QA activities completed
SHAREPOINT DEVELOPER & ADMIN, CONTENT MANAGER
Newell Brands
02.2016 - 03.2017
- Modernized the company's global employee portal site from initiation to monitoring with a team of fellow developers from SharePoint 2010 to 2013 in multiple languages
- Collaborated with stakeholders to design prototype concepts of web pages for the new global employee portal
- Implemented iPaAS into portal navigation to existing third-party employee-sensitive data hosting sites (ADP payroll)
- Developed and oversaw the content strategy and planning for different departments
- Templatized hundreds of approved content and DAM assets into associated page modules
- Performed UAT to confirm the platform's readiness for optimal operation
- Analyzed metrics via SharePoint Analytics and Google Analytics and presented findings in support of recommendations for change management
- Facilitated training sessions and produced online governance manuals, quick reference guides, and video tutorials on implementing the content management of the new portal globally for internal stakeholders
DIGITAL CONTENT MANAGER
AT&T
08.2015 - 02.2016
- Increased marketing goals by creating and assisting with designing, developing, and supporting new and existing initiatives
- Updated site content and conducted page performance analysis, including designing and creating reports and interactive dashboards that assess the operational and business performance of an online targeting and analytics platform
- Completed page design and content requests based on the company's overall consumer-facing website strategy
GLOBAL PROJECT & WEB CONTENT MANAGER
The Coca-Cola Company
04.2000 - 03.2015
- Increased brand awareness exponentially for consumers and investors through collaboration with stakeholders and vendors in revamping the global corporate website in different languages on Adobe AEM from initiation to monitoring
- Served as a web developer to update the Company's corporate website (www.thecocacolacompany.com / Coca-Cola Journey) with important content from around the world
- Developed frameworks for problem-solving and prioritizing website activities
- Managed and coordinated the content creation process to ensure the production and delivery of high-quality, engaging, and relevant content for internal and external audiences
- Administered daily coordination and optimization activities post-launch, supporting online user experiences and content updates for internal and external audiences
- Summarized complex ideas for stakeholders into tangible and easy-to-understand bits
- Investigated the benefits of SharePoint, which included developing, implementing, and maintaining crucial information for the Public Affairs & Communication organization globally and other departments
- Transferred knowledge to the IT department for future requirements
- Regularly reviewed the department's overhead budget and provided forecasts for the following year
- Served as the primary contact for Global Public Affairs & Communications and North America Communications 3rd-party proposals (RFPs/RFQs), contract negotiations, vendors, client management, and usage of intellectual properties
- Negotiated the saving of $500K for departments with a vendor that both departments utilized
- Trained new Public Affairs managers, interns, and associates in Coca-Cola's processes and procedures
- Oversaw public relations activities and communications, including press releases, social media, company literature, editorial calendars, articles, announcements, videos, headshots, and media kits
- Manifested a news brief package to disseminate press releases to internal and external parties via email, print, and online to increase awareness about the company's initiatives in the most efficient and accessible manner
- Approved, reviewed, and edited content flowing to the website.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Managed content distribution to online channels and social media platforms.
- Conducted regular content audits to identify gaps and redundancies of content.
Education
Bachelor of Arts - Liberal Arts, Attended
The University of Alabama
Tuscaloosa, ALAssociate of Applied Science - Computational Science
Stratford University
Falls Church, VA01-1998
Skills
- Project planning and development
- Project development and lifecycle
- Project management
- KPI tracking
- Decision-making
- Budgeting and forecasting
- SharePoint administration
- Document management
- CMS management
- Digital asset management
- Web development
- Content editing and development
- Teamwork and collaboration
- Problem-solving abilities
- Software development lifecycle
- Verbal and written communication
- Vendor management
- Agile methodologies
- Waterfall methodology
- Scrum methodology
- Adobe applications
- Remote team management
- Agile projects
- Scope management
- Change management
- MS office applications
Recognition
Recognized by the Pall Corporation for the Pall Life Sciences' President's Awards for Q4 2022 by the Pall Life Sciences Leadership Team for significantly contributing to the business's success.
Timeline
PROGRAM MANAGER
Seminole Hard Rock Support Services
05.2023 - Current
GLOBAL DIGITAL PROJECT MANAGER
Johnson & Johnson
05.2023 - 06.2024
GLOBAL DIGITAL CONTENT PROJECT MANAGER
Cytiva (f.k.a. Pall Corporation)
09.2021 - 05.2023
SHAREPOINT PROJECT MANAGER
Millicom
11.2020 - 09.2021
GLOBAL TECHNOLOGY PROJECT MANAGER
Carrier
09.2019 - 11.2020
PMO MANAGER
Mercedes-Benz Corporation
07.2018 - 09.2019
SHAREPOINT PROJECT MANAGER
Cox Communications
04.2018 - 07.2018
MANAGER OF OPERATIONS
TAG
12.2017 - 04.2018
SITECORE WEB CONTENT MANAGER
Sage
03.2017 - 05.2017
SHAREPOINT DEVELOPER & ADMIN, CONTENT MANAGER
Newell Brands
02.2016 - 03.2017
DIGITAL CONTENT MANAGER
AT&T
08.2015 - 02.2016
GLOBAL PROJECT & WEB CONTENT MANAGER
The Coca-Cola Company
04.2000 - 03.2015
Bachelor of Arts - Liberal Arts, Attended
The University of Alabama
Associate of Applied Science - Computational Science
Stratford University
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