Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
References
Timeline
Generic

Nikki O'Meara

Novi

Summary

Digital leader with over 15 years of experience in developing effective marketing strategies that foster trust and drive engagement. Expertise in digital strategy, content creation, web design, and branding for organizations focused on meaningful connections rather than mere clicks. Recognized for delivering clear messaging, achieving measurable outcomes, and maintaining professionalism in all interactions.

Overview

17
17
years of professional experience

Work History

Principal & Web Strategist

Wayfinder Digital LLC
01.2023 - Current
  • Built responsive, SEO-optimized websites and UX content plans for mission-driven orgs.
  • Developed editorial standards and digital style guides to support content governance.
  • Designed lead-gen landing pages aligned with community and enrollment goals.

Digital Marketing Director

Resch Strategies
04.2018 - Current
  • Led cross-channel content campaigns for nonprofit and advocacy clients, driving engagement and visibility.
  • Oversaw 500% increase in engagement through optimized workflows, SEO strategies, and streamlined reporting.
  • Built and launched over 30 brand-aligned Squarespace websites to enhance online presence.
  • Created NationBuilder landing pages and automated email journeys to boost member engagement.
  • Designed comprehensive campaigns integrating paid/organic social, web, and email to foster audience growth.
  • Mentored junior marketers on campaign strategy, analytics, and editorial execution for skill development.
  • Developed messaging playbooks and directed strategic communications across healthcare, law, nonprofit, and education sectors.
  • Collaborated with design, policy, and PR teams to align narratives with desired outcomes.

Communications Manager & Content Strategist

Michigan State University
01.2016 - 01.2018
  • Developed and managed college content calendar, producing segmented email newsletters for diverse audiences.
  • Increased Facebook engagement by 4,000%, Instagram followers by 200%, and Twitter engagement by 500%.
  • Launched LinkedIn page, achieving over 6,000 followers within one month.
  • Led SEO and accessibility enhancements across 300+ web pages to align with institutional goals.
  • Formulated content strategy for social media, web, and email communications targeting internal and external stakeholders.
  • Expanded engagement through multimedia campaigns, newsletter redesigns, and optimization of 100+ webpages for SEO.
  • Established unified voice and tone across channels, enhancing clarity with straightforward copy.

Director of Content Strategy

Olivet College
01.2015 - 01.2016
  • Led website redesign for SEO, accessibility, and mobile optimization.
  • Produced content aligned to recruitment, fundraising, and community messaging.
  • Authored content governance documentation and trained contributors.

Content Strategist & UX Writer

TechSmith Corporation
01.2009 - 01.2015
  • Developed content frameworks, UI copy, and support documentation for global products.
  • Led audits and keyword strategy to improve clarity and discoverability.
  • Partnered with dev teams to align UX copy with product functionality.

Freelance Digital Strategist & Web Consultant

Self-Employed (Remote)
01.2009 - 01.2013
  • Created and launched websites for nonprofits using WordPress and Squarespace.
  • Delivered SEO writing, CMS training, and campaign support.

Education

M.A. - Advertising

Michigan State University
East Lansing, MI
05-2013

B.A. - Advertising

Michigan State University
East Lansing
05-2009

Skills

  • Content strategy and calendars
  • UX writing and accessibility
  • Email marketing automation
  • CMS proficiency
  • CRM tools
  • Analytics tools
  • SEO optimization
  • Campaign reporting
  • Time management and organization
  • Strategic content development
  • Digital growth campaigns
  • Strategy formulation
  • Social media management

Accomplishments

  • ADDY Award Winner '18, '20
  • PACE Award Winner '21, '22', '23, '24

References

References available upon request.

Timeline

Principal & Web Strategist

Wayfinder Digital LLC
01.2023 - Current

Digital Marketing Director

Resch Strategies
04.2018 - Current

Communications Manager & Content Strategist

Michigan State University
01.2016 - 01.2018

Director of Content Strategy

Olivet College
01.2015 - 01.2016

Content Strategist & UX Writer

TechSmith Corporation
01.2009 - 01.2015

Freelance Digital Strategist & Web Consultant

Self-Employed (Remote)
01.2009 - 01.2013

M.A. - Advertising

Michigan State University

B.A. - Advertising

Michigan State University

Similar Profiles

CREATE PROFILE