A respected leader in category management and project execution, I bring years of proven success in forging lucrative licensing partnerships and spearheading the product development of diverse categories catering to a spectrum of client tiers, spanning from opening price point to high-end luxury goods.
As the Senior Merchandising Associate for RL Home Fabrics, Wallcoverings & Rugs, I spearhead a comprehensive brand merchandising strategy, collaborating closely with design, product development, marketing, and regional buying channels. My role extends to influencing strategic decisions to ensure alignment with overall business objectives. While building improvements in development process and timelines, I guide product from seasonal concept, alongside design to execution at the store level. I shape brand and product strategy throughout the lifecycle. This includes fulfilling long-range strategies, facilitating seasonal plans,and meticulous line-planning to optimize market presence and consumer appeal.
In my PD role with Town & Country I offered an inspired assortment of home products in a number of styles and sizes to satisfy our customers. Our superior licensed products emphasized, trend as well as superior quality and lasting use. I proudly have longstanding relationships with our retailers: Amazon, Bloomingdales,Boscovs, Home Goods, JCP, Kohls, Macy's, Marmaxx, and Walmart.
Reporting directly to the Senior Vice President, I provided essential assistance in wholesale operations and product development. This included coordinating sales meetings, managing buyer relationships, and tracking the development of new products to meet market demands. My direct support ensured seamless execution of development timelines and cross-functional workflow. My contribution was essential to the productivity of our small team and our profitability of the company's flagship revenue category, boasting an average of $20M in annual sales.
Licensee Management
Data Analysis
Microsoft Office
Licensing Contract Terms
Organization and Leadership
Communication and Problem Solving
Enterprise Resource Planning Software (ERP)