Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Nikki Sarmer

Summary

CSPO certified Marketing Technology Manager with a proven track record in implementing and leading artificial intelligence initiatives seeking to leverage expertise in AI product strategy, development, and cross-functional collaboration to contribute to Whoop's mission of innovation and empowering members to perform at their highest level.

Overview

6
6
years of professional experience

Work History

Marketing Technology Manager

Cortland
05.2021 - Current
  • Implemented Cortland's first artificial intelligence-backed Virtual Leasing Agent (VLA) to increase lead-to-completed appt. conversion rates by 18.6 pts
  • Actively piloting a second, resident-focused AI product to better fulfill customer needs while increasing capacity of Cortland site associates
  • Integrating machine-learning product recommendations platform to drive higher-quality website conversions
  • Utilized data analytics and customer insights to inform strategic decisions and continuously improve AI features, ensuring alignment with Fair Housing compliance requirements.
  • Implemented Optimizely's customer data platform (CDP) to track prospect journeys across various digital and offline platforms, enhancing data-driven decision-making capabilities.
  • Supported cross-functional team from conception to launch of a unified telephony platform, including intelligent IVR routing, across 230 communities
  • Translate business objectives into product enhancements backed by a data-driven product strategy
  • Perform quality assurance testing and document best practices for end users
  • Serve as point of contact for troubleshooting system functionality and integration issues
  • Manage transition to new CRM for Cortland's United Kingdom operations
  • Identified and piloted new-to-market MarTech and PropTech companies to enhance Cortland's tech stack, staying informed about industry trends and emerging technologies.

Marketing Director

Stratus Property Group, LLC
05.2018 - 05.2021
  • Implemented deal tracking and contact database management using HubSpot CRM
  • Managed workflow between marketing and property leasing teams through Asana workflow management system
  • Redeveloped company website with a focus on SEO to drive traffic, increase leads and showcase current listings
  • Assisted sales team in crafting marketing strategy for listings across a variety of asset types and classes

Education

Bachelor of Arts - Journalism, Public Relations

The University of Georgia
Athens, Georgia

Skills

  • Product Management
  • Scrum
  • Quality Assurance
  • Cross-functional Project Management
  • Storyboarding
  • User Acceptance Testing

Accomplishments

    National Apartment Association 20 in their Twenties Award Recipient - Class of 2022

Timeline

Marketing Technology Manager

Cortland
05.2021 - Current

Marketing Director

Stratus Property Group, LLC
05.2018 - 05.2021

Bachelor of Arts - Journalism, Public Relations

The University of Georgia

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Nikki Sarmer