Summary
Overview
Work History
Education
Skills
Timeline
PROFESSIONAL DEVELOPMENT
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Nikki Vecchiarelli

Califon

Summary


Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.

Overview

27
27
years of professional experience

Work History

Director, National Sales

Kindthread
12.2024 - Current


  • Enhanced customer loyalty by addressing concerns promptly and providing exceptional service throughout the sales process.
  • Spearheaded efforts to streamline internal processes, improving efficiency within the sales department.
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
  • Established pricing strategies to maintain competitive pricing and maximize profits.

NEW DEVELOPMENT EXECUTIVE

Lands' End Business Outfitters
01.2024 - 12.2024
  • Responsible for expanding and growing the East Coast territory for Lands' End Business Outfitters, focusing on new business development, developing branding apparel programs, and customer relationship management.
  • Leveraging in-depth industry knowledge to identify business drivers and implement growth strategies.
  • Wrote and submitted proposals to bid on contracts for projects.
  • Provided mentoring and guidance to junior development staff, fostering professional growth within the team.
  • Managed large-scale trade shows and events, showcasing company offerings to potential buyers in various industries.

SENIOR SALES ACCOUNT MANAGER

BakoDx
03.2021 - 01.2024
  • Built and expanded a portfolio of physician clients across New Jersey for Bako Integrated Physician Solutions and Strata DX products.
  • Successfully developed growth strategies, consistently exceeding quarterly sales objectives.
  • Recognized as a Top Performer in 2022 and 2023.
  • Increased sales revenue by developing and maintaining strong relationships with key clients.
  • Optimized CRM systems usage for efficient pipeline tracking, communication logging, forecasting accuracy improvements.

SENIOR SALES CONSULTANT

Cintas
06.2010 - 02.2021
  • Manage a $2M territory across New York and New Jersey, specializing in the arena and hospitality sectors, with high-profile clients including Madison Square Garden, Beacon Theater, Drive Shack, and multiple major hotel brands (Marriott, Grand Hyatt, Hilton, etc.)
  • Exceeded sales objectives, growing YoY revenue by 96% and earning #1 national rank in 2014
  • Forged key relationships, including securing a $1.7M agreement with Madison Square Garden, earning President's Club recognition in 2014
  • Partnered with design teams to create custom uniforms and trend presentations, enhancing brand differentiation for clients.
  • Spearheaded a successful engagement with Sheraton New York Times Square, contributing to the Everyday Heroes marketing campaign.
  • Managed end-to-end sales cycle from prospecting till closure stage.

SENIOR BUSINESS DEVELOPER

Vertical Screen Inc. / Certiphi Screening, Inc.
02.2002 - 06.2010
  • Led business development efforts for healthcare industry background screening and drug testing services, launching the healthcare division and expanding to over 150 accounts
  • Generated $1M+ in new business revenue by driving organic growth and establishing strong client relationships
  • Collaborated with marketing to design effective promotional strategies, including direct mail campaigns and vendor trade shows
  • Coordinated with cross-functional teams (Operations, IT, HR, Marketing) to ensure seamless customer onboarding and retention

SALES REPRESENTATIVE TEAM LEADER

Angelica Image Apparel
06.1998 - 02.2002
  • Managed the New York, New Jersey, and Boston sales territories for a leading apparel manufacturer in healthcare and hospitality, generating $3M in annual revenue
  • Exceeded sales targets, achieving 120% of quota, and grew territory revenue from $980K to $2.2M in one year

Education

Bachelor of Science (BS) - Direct Response Retailing

Johnson & Wales University
Providence, RI
05.1998

Skills

  • CRM software (Salesforce)
  • Presentation skills
  • Business development strategy
  • Problem-solving abilities
  • Effective team collaboration
  • Negotiation skills
  • Linkedin Sales Navigator
  • Territory management
  • Verbal and written communication
  • Decision-making
  • People management

Timeline

Director, National Sales

Kindthread
12.2024 - Current

NEW DEVELOPMENT EXECUTIVE

Lands' End Business Outfitters
01.2024 - 12.2024

SENIOR SALES ACCOUNT MANAGER

BakoDx
03.2021 - 01.2024

SENIOR SALES CONSULTANT

Cintas
06.2010 - 02.2021

SENIOR BUSINESS DEVELOPER

Vertical Screen Inc. / Certiphi Screening, Inc.
02.2002 - 06.2010

SALES REPRESENTATIVE TEAM LEADER

Angelica Image Apparel
06.1998 - 02.2002

Bachelor of Science (BS) - Direct Response Retailing

Johnson & Wales University

PROFESSIONAL DEVELOPMENT

  • Value Added Selling – Tom Reilly
  • Miller Heiman – Strategic Selling
  • Strategic Selling – Keith M. Eades

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Nikki Vecchiarelli