Summary
Overview
Work History
Education
Skills
Professional Summary
Affiliations
Interests
Timeline
Generic

NIKKI Williams

Cherry Hill,NJ

Summary


  • Entrepreneurial-minded team player with exceptional organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
  • Demonstrated history of working in the healthcare/pharmaceutical/ diagnostic industry.
  • Experienced in developing numerous multi-channel digital marketing campaigns, websites, business plans, new product launch campaigns, special events, and photo shoots and video development projects.
  • Experienced in the development of campaign assets and business requirements documents, including FDA requirements, branding guidelines, targeting and segmentation of audience, campaign design, execution, and monitoring to include the tracking of both marketing and operational metrics.
  • Ensured that a compelling value proposition was consistently communicated across all channels. Effectively implemented e-commerce marketing campaigns using various platforms, including digital/ print advertising, e-newsletters, media relations, content, SEO, e-commerce, webinars, and websites—notable Partners: Intuit, Salesforce, Paychex, and ADP.
  • Responsible for driving lead generation and engagement programs for outreach. Development of marketing automation assets, website content, user guides, and onboarding guides
  • Generated demand for b2b and b2b2c opportunities, driving engagement through (content creation, campaigns, social and digital advertising, paid and organic search, and virtual events.

Overview

8
8
years of professional experience

Work History

Digital Marketing Manager

Humana
12.2023 - 01.2024
  • Developed and managed Work Front project briefs and led project delivery for internal and external creative agencies responsible for campaign development and asset production.
  • Collaborated with business leaders to build an activation plan for 2024, defining channel communication strategies and budgets.
  • Led global cross-functional teams to develop, implement, and optimize cross-channel marketing plans that create awareness and drive demand for new campaigns.
  • Managed over 20 Aprimo submissions for regulatory, legal, and compliance reviews.
  • Project managed the workflow development for the entire video production process, including project planning, casting, storyboarding, editing, interviews, camera work, and post-production for client-facing, internal, and public-facing videos. The project budget was $50,000.
  • Collaborated with Product Marketing Leaders to develop Case Studies for the Library of Marketing Wins to highlight key learnings, metrics, and strategies for future campaigns.
  • Communicated market and industry research to the marketing team and C level, implementing new strategies resulting from market analysis insight into customer behavior and preferences to help reshape Humana’s strategy to craft its message and approach.
  • Worked with Senior Leadership to develop and executed Quarterly engagement events to foster a culture of continuous cross-team learning and driving collaboration. Resulted in a 70% increase in attendance and engagement compared to previous events.

Technical Marketing Manager

MY IT Vision
05.2019 - 12.2023
  • Spearheaded digital assets library complete with over 100 digital assets- case studies, videos, infographics, solution briefs, and eBooks for marketing campaigns, bolstering the company's reputation as a thought leader.
  • Tracked and revised digital campaigns using Marketo and SalesForce CRM.
  • Responsible for driving lead-generating programs by developing customer journey automation assets, website content, user guides, and onboarding guides.
  • Generated demand for b2b opportunities through direct outreach multichannel content creation- social, digital advertising, paid and organic search, virtual events, and other digital marketing tactics.
  • Managed the creation of digital banners, print ads, and a homepage takeover as part of a larger rebranding multi-channel campaign for healthcare client Hackensack Meridian Hospital, which resulted in a 108% total brand lift in Q1’21.

Marketing Project Manager

Quest Diagnostics
11.2018 - 05.2019
  • Managed the development of several digital projects because of an acquisition. Projects included physician's portals, supplies and tests ordering platforms, and social media accounts.
  • Responsible for developing key communications: acquisition announcement letter, FAQ, branding guidelines, and reference guide; effectively managed the internal CRP submission process for all documents to be published.
  • Managed the rebranding of the development of the Nicholas Institute test-ordering platform for patients.
  • Developed a comprehensive project plan and workflow process to deliver marketing assets on time; Worked directly with cross-functional teams to escalate any issues that may prevent on-time deployment, including managing overall capacity and priority.

Marketing Project Manager

Circa Healthcare Agency
03.2018 - 08.2018
  • Project managed the development of digital and print assets for Animal Healthcare client Boehringer Ingelheim. Developed, implemented, and managed project plans and communicated objectives, priorities, and goals among internal brand teams to ensure that tasks are accomplished collaboratively, on-schedule, and meet agency and client standards.
  • Managed project plans and timelines to deliver marketing campaigns on time; escalate any risks that may prevent on-time delivery.
  • Responsible for managing the submission process for Regulatory, Legal, and VAULT requirements for projects.
  • Managed the development of Trade and Banner Ads to drive traffic to the landing pages ability to download pet owner OA awareness information. The project budget of $65,000.
  • Consistently meeting the goal of 92% of projects completed on time and within budget and a utilization rate of 65%.
  • Managed over 20 digital initiatives, undertaking full ownership for developing and deploying website and mobile applications.

Director of Marketing

Exactor
07.2016 - 03.2018
  • Ensured that a compelling value proposition was consistently communicated across all channels. Effectively implemented various e-commerce marketing campaigns by utilizing a mix of platforms, including digital/ print advertising, e-newsletters, media relations, content, SEO, Ecommerce, webinars, and website. Notable Partners: Intuit, Salesforce, Paychex, and ADP.
  • Spearheaded numerous Partner programs, including the development of new product go-tomarket plans, sales training tools, call center scripts, web content, database and mobile application development, newsletter, and offline fulfilment.
  • Wrote and published content for the corporate website, social media, product-specific landing pages, user guides, and brochures.
  • Piloted the development of the 35-page Annual Sales Tax Holiday Booklet detailing state-by-state tax compliance laws; featured on Paychex website and distributed to the entire client base.
  • Developed Quarterly articles featured on Paychex Worx internal site to enhance Sales Reps' understanding of complex product features and helped them sell more effectively.
  • Created the “Go Mobile with Exactor” App promotion- designed landing page and developed the content.
  • Revamped and launched Exactor’s new corporate website: including design, UX, and technical specifications.
  • Built and managed Exactor’s social media profiles and presence. Developed the social media calendar, themed posts, advertising, and promotions across social media platforms; ran regular social.

Project Manager /Client Services

Hibbert Group
01.2016 - 07.2016
  • Project managed the development of digital assets for pharmaceutical client Eli Lilly. Led and managed PR efforts and programs across multiple accounts. Project-managed support teams to ensure client needs, deadlines, and directives were met.
  • Coordinated multiple globally scaled conferences and meetings supporting the client's international positioning as an industry leader.
  • Assisted in developing Lilly (MHS) Managed Health Services ordering platform for specialty pharmacy Access. The site offered downloadable resources as well as collateral ordering.
  • This program was deemed successful and launched at over 25 specialty pharmacies.
  • Played an integral part in the launch of the H360 Analytics Dashboard for Lilly, a multi-channel campaign management engine.

Education

MBA - International Marketing

Strayer University
King Of Prussia, PA
08.2007

Bachelor of Science - Marketing

Benedict College
Columbia, SC
08.2003

Skills

  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator
  • Aprimo
  • Base Camp
  • Canva
  • Deltek CRM
  • Constant Contact
  • Google Analytics
  • Front Page
  • Mail Chimp
  • Marketo
  • MS Office Suite- Excel, Outlook, PowerPoint, Word
  • Proof HQ
  • Oracle CRM
  • Sales Force CRM
  • Share Point
  • Sugar Market
  • Sprout Social
  • WebEx
  • Work Front
  • Sales Force
  • Share Point
  • Sugar Market
  • Sprout Social
  • WebEx
  • Work Front

Professional Summary

Talented, results-producing Healthcare Digital Marketing Manager with a proven record of accomplishments in planning and leading comprehensive marketing strategies supporting business goals and objectives. Expertise in directing the creation of marketing tools and steering the execution of marketing programs. Demonstrated success in driving growth in targeted markets by implementing key projects. Solid leadership skills; able to build and guide top-performing marketing teams. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts.

Affiliations

American Association of Advertising Agencies American Marketing Association Philadelphia Chamber of Commerce Philadelphia Marketing Association National Association of Women Business Owners (Chair of the Marketing Committee)

Interests

Amsterdam. Austria. Beijing. Denmark. Hong Kong. Kuala Lumpur Munich. Paris. Puerto Vallarta Punta Cana . Seoul. Venice. Vienna 

Timeline

Digital Marketing Manager

Humana
12.2023 - 01.2024

Technical Marketing Manager

MY IT Vision
05.2019 - 12.2023

Marketing Project Manager

Quest Diagnostics
11.2018 - 05.2019

Marketing Project Manager

Circa Healthcare Agency
03.2018 - 08.2018

Director of Marketing

Exactor
07.2016 - 03.2018

Project Manager /Client Services

Hibbert Group
01.2016 - 07.2016

MBA - International Marketing

Strayer University

Bachelor of Science - Marketing

Benedict College

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NIKKI Williams