Nikol Brown
Account Executive
Macomb,MI
Summary
Dynamic Sales Director Executive/Account Executive with a proven track record at Coty Inc., consistently exceeding sales targets and driving revenue growth with double digit success. Skilled in strategic leadership/marketing and relationship building, I outperformed and created Two Million dollar doors, transformed underperforming accounts into top revenue generators. Adept at multitasking and leading high-performing teams, I deliver exceptional results through innovative effervescent, high energy, optimistic can-do attitude. I have a posture of positivity and "if its going to be", it's up to me attitude. I have an infectious personality always ready to "Sass and Sparkle"!
Overview
15
15
years of professional experience
Work History
Sales Director Executive/Account Executive
Coty US
Detroit, MI
12.2022 - Current
- Ranked #1 Account Executive company-wide for two consecutive years, I exceeded targets and outperformed my fiscal plan by double digits.
- Scaled two doors to $1 million plus in year two, and maintained million-dollar door status going into year three.
- Turned around one underperforming door from low figures to over $800K before the store-wide closure. Despite multiple store closures within my territory, I recaptured lost revenue in existing stores, met, and exceeded my yearly plan, with overachieving results.
- Optimized brand ambassador budgets consistently, remained within quarterly budget plan, while forecasting pivots to support projected growth targets; maintained a high-performing team of 15, with very minimal turnover, creating a team accustomed to the trajectory of business and business trends intertwined with education.
- Executed and secured space and location within multiple brands, as well as stellar business relationships that fostered locally negotiated, prestigious visual locations for Coty brands with store partners for Macy's, Nordstrom, and Saks.
- Ninety-nine percent of all visuals met with an average of 20% over the goal. Received and won all tokens of appreciation from Coty as an incentive to overachieve visual goals.
- Best-in-class outside-store events, Master Class, community events for Coty to include, HOUR Magazine Bridal Show keynote speaker, Detroit Zoological partner, keynote speaker, sorority/fraternity events, and medical and 501(c) non-profits such as BLAC.
- Forecasted quarterly and yearly sales, and exceeded quotas with double-digit return on investment.
- Worked closely with Macy's, Nordstrom, and Saks leadership teams to develop and implement effective marketing strategies.
- Assisted in strategic planning and setup of merchandise displays to promote target products and attract customer traffic. In front of the store, women's shoes, and personal shopper pop-ups.
- Exceeded department expectations for productivity and accuracy levels. Fastest growing brand in the Michigan market, ranking #4 in the Macy's beauty department.
- Implemented effective strategies for increasing revenue from existing accounts. Created gift sets that allowed the customer to shop visually, as other Coty brands were in visual. Ability to keep all brands in a juggling rotation, not allowing any to decline while one has a national visual. Multitasking and making custom gift sets is my superpower when budgets only allow for a Brand Ambassador to be there for a limited time or not at all.
- Analyzed competitor strategies, pricing, and offerings.
- Collaborated closely with internal teams, such as marketing, operations, and finance, to ensure the successful execution of projected financial plan achievement.
- In-store participation, passion produced massive success.
Lead Brand Ambassador
Coty Inc.
Troy, United States
03.2021 - 12.2022
- Achieve and exceed weekly, monthly, and yearly sales figures to deliver retail sales plan
- Focus heavily on visual weeks to achieve goals and elevate brand rankings
- Create strong relationships with store management and Macy & Store associates
- Provide optimal customer service to establish brand loyalty
- Ensure Coty standards by following planogram, educational training and Coty passport
- Maintained up-to-date knowledge of all products and retail promotions
Regional Account Coordinator
Christian Dior
Troy, United States
02.2010 - 03.2021
- Collaborated and strategized with the senior account executive to meet daily goals
- Achieved and exceed quarterly, seasonal and yearly regional sales goal
- Executed successful new product launches while maintaining core business
- Organized and managed promotional branding events
- Hired and trained new employees on Dior standards and Etiquette
- Taught numerous Dior master classes for Macy's
- Planned and organized annual Dior/Macy's strategy meeting
- Created schedule for all Dior BA in the Michigan territory
- Maintained up-to-date product knowledge
Education
Dental Hygiene -
Wayne State University
Detroit, Michigan05.1995
High school or equivalent -
Ferndale High School
Ferndale, Michigan06.1990
Skills
- Ability to Multitask
- Ability to Work Under Pressure
- Leadership Skills
- Excellent Communication Skills
- Strategic Marketing Skills
- Project Management Skills
- Creative Problem Solving Skills
- Sales forecasting
- Visual merchandising
- Budget management
- Team building
- Product knowledge
- Event planning
- Negotiation strategies
- Performance tracking
- Account relations
- Relationship building and management
- Financial reporting
- Goals and performance
- Strong presentation skills
- Direct sales
- Territory management
- Data analysis
- Strong relationships
- Systems and software expertise
Extracurricular Activities
Fashion Model 09/01/22, Auto Show Spokes Model, Professional Commentator, Keynote Speaker for Non-Profit Organizations, Affiliated member with multiple Non Profit organizations.
References
- Quasar Felder, Regional Sales Director Executive, Coty Inc. 212-335-0583
- Jason Braden, Store Manager, Macy's Somerset, jason.braden@macys.com, 814-661-9715
- Nygil Fraser, Sales Director Executive, Coty Inc. 917-539-9910
- Tara Ward, AE (Prior) Macy's District Manager, 248-789-9250
Accomplishments
- # 1 Account Executive Percent to Goal Company Wide
References
References available upon request.
Timeline
Sales Director Executive/Account Executive
Coty US
12.2022 - Current
Lead Brand Ambassador
Coty Inc.
03.2021 - 12.2022
Regional Account Coordinator
Christian Dior
02.2010 - 03.2021
Dental Hygiene -
Wayne State University
High school or equivalent -
Ferndale High School
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