Nikol Brown

Account Executive-Fragrance/Beauty Division, L'Oreal Luxe

Chicago & Wiscounsin

Territory Value $9.5 Million Brands: YSL, Prada & Miu Miu

YSL Luxury Beauty Boutique

Niche Brand Le Vestiaire Des Parfums

Major Doors: Macys, Nordstroms & Bloomingdale's

My focus immediately blended strategic brand elevation, sales acceleration, maximized showstoppers on counters for customer unassisted shopping, pop-out events scheduled, and non-scheduled visuals. Product placement in "Ready to Wear" Partnered with antiquated "Mindset" Brand Ambassadors for an immediate paradigm shift, resulting in an explosion of Return on Investment financially.

Key Achievements:

• Took the territory from a low 28th national ranking in August to a consistent top 10 position within 2 months, driving one of the fastest performance turnarounds in the region.
• All visuals made in the top 10.
• Cultivated strong partnerships with key retail stakeholders to optimize relations. I've created relationships with Store Managers and Beauty Field Directors to accomplish unusual grace to accomplish the financial goals across state lines in both Illinois and Wisconsin.
• Implemented data-driven strategies to maximize sell-through and profit from a measured "By Bottle" count. Bilingual in dollars, percent, and bottle count translation for all to understand. Weekly touch base with brand ambassadors/Macy's associates, thus creating a business buy-in at the store level.
• Led field team "Side by side" with passion and precision, achieving measurable growth in both volume and market share across multiple retail partners.

• Ranked #1 Account Executive company-wide for two consecutive years, I exceeded targets and outperformed my fiscal plan by double digits.
• Scaled two doors to $1 million plus in year two, and maintained million-dollar door status going into year three.
• Turned around one underperforming door from low figures to over $800K before the store-wide closure. Despite multiple store closures within my territory, I recaptured lost revenue in existing stores, met, and exceeded my yearly plan, with overachieving results.
• Optimized brand ambassador budgets consistently, remained within quarterly budget plan, while forecasting pivots to support projected growth targets; maintained a high-performing team of 15, with very minimal turnover, creating a team accustomed to the trajectory of business and business trends intertwined with education.
• Executed and secured space and location within multiple brands, as well as stellar business relationships that fostered locally negotiated, prestigious visual locations for Coty brands with store partners for Macy's, Nordstrom, and Saks.
• Ninety-nine percent of all visuals met with an average of 20% over the goal. Received and won all tokens of appreciation from Coty as an incentive to overachieve visual goals.
• Best-in-class outside-store events, Master Class, community events for Coty to include, HOUR Magazine Bridal Show keynote speaker, Detroit Zoological partner, keynote speaker, sorority/fraternity events, and medical and 501(c) non-profits such as BLAC.
• Forecasted quarterly and yearly sales, and exceeded quotas with double-digit return on investment.
• Worked closely with Macy's, Nordstrom, and Saks leadership teams to develop and implement effective marketing strategies.
• Assisted in strategic planning and setup of merchandise displays to promote target products and attract customer traffic. In front of the store, women's shoes, and personal shopper pop-ups.
• Exceeded department expectations for productivity and accuracy levels. Fastest growing brand in the Michigan market, ranking #4 in the Macy's beauty department.
• Implemented effective strategies for increasing revenue from existing accounts. Created gift sets that allowed the customer to shop visually, as other Coty brands were in visual. Ability to keep all brands in a juggling rotation, not allowing any to decline while one has a national visual. Multitasking and making custom gift sets is my superpower when budgets only allow for a Brand Ambassador to be there for a limited time or not at all.
• Analyzed competitor strategies, pricing, and offerings.
• Collaborated closely with internal teams, such as marketing, operations, and finance, to ensure the successful execution of projected financial plan achievement.
• In-store participation, passion produced massive success.

• Achieve and exceed weekly, monthly, and yearly sales figures to deliver retail sales plan
• Focus heavily on visual weeks to achieve goals and elevate brand rankings
• Create strong relationships with store management and Macy & Store associates
• Provide optimal customer service to establish brand loyalty
• Ensure Coty standards by following planogram, educational training and Coty passport
• Maintained up-to-date knowledge of all products and retail promotions

• Collaborated and strategized with the senior account executive to meet daily goals
• Achieved and exceed quarterly, seasonal and yearly regional sales goal
• Executed successful new product launches while maintaining core business
• Organized and managed promotional branding events
• Hired and trained new employees on Dior standards and Etiquette
• Taught numerous Dior master classes for Macy's
• Planned and organized annual Dior/Macy's strategy meeting
• Created schedule for all Dior BA in the Michigan territory
• Maintained up-to-date product knowledge