Nikol Orciari
Tulare,CA
Summary
Creative and results-driven communications professional seeking a Communications Specialist and Marketing role where I can leverage my expertise in content creation, brand storytelling, and strategic campaign development. Eager to support organizational goals through impactful messaging, cross-channel engagement, and data-informed marketing strategies that enhance visibility, build trust, and drive audience action. Ready to contribute strong writing, digital marketing, and media relations skills in a fast-paced, mission-driven environment.
Overview
13
13
years of professional experience
Work History
Marketing and Communications Specialist
Tarian Security
08.2022 - Current
- Create, proofread and revise company print materials and press releases before dispersal.
- Develop and Maintain corporate website using content management systems and associated plugins.
- Create social media and content across multiple platforms according to content calendars.
- Developed ideas and leads for new stories according to industry trends.
- Write materials and content utilizing best SEO practices.
- Monitor SEO and SEM utilizing programs such as SEMrush and Google Analytics.
- Manage the entire process of our corporate newsletter for our employees.
- Develop all company communications internally and externally.
- Create marketing campaigns utilizing Account Engagement.
- Assist sales department with any written materials as support for company strategy.
Field Energy Consultant (Event Base)
HMET
01.2024 - Current
- Represent the brand on-site at events, engaging directly with the public to generate awareness, promote services, and drive audience interest.
- Deliver key brand messaging in a personable and professional manner to create memorable, on-the-ground consumer experiences.
- Distribute marketing materials and giveaways, increasing brand visibility and participation at each event.
- Capture feedback, photos, and engagement metrics to report on event performance and inform future campaigns.
- Set up and break down event activations, ensuring high-quality presentation and smooth logistics execution.
- Collaborate with team members and event organizers to maintain consistent messaging and uphold brand standards.
- Adapt communication style to connect with diverse audiences, from casual passersby to targeted demographics.
Dispatcher Clerk (Part-time)
Horizon Produce
09.2016 - Current
- Assist administrative team with customer needs and different required documents and paperwork.
- Build relationships with customers and providing the best customer service experience in English and Spanish.
- Collect data using Customer Relations Management programs such as ACT to track our sales and create reports
- Generate invoices using accounting program Famous
- Host school events promoting “Sweet Bunches,” Horizon’s school snack product.
- Manage social media, newsletter and create content to upload based on targeted audience.
- Record footage, take pictures and create graphics for the website and different social media platforms.
- Dispatch trucks and make sure everything loads correctly
Media Specialist Lead/ Graphics Creator
In The Light Urns
04.2020 - 08.2022
- Contributed to company growth of 15 to 20 percent in the past year by implementing content to the website and social media platforms.
- Performed day to day monitoring of our campaigns to analyze and study result to continue exceptional performance.
- Used different SEO programs such as SEMrush and Google Analytics to measure our different campaigns and con-tent success
- Repurposed content for the website to be fully optimized and user-welcoming.
- Created informative, story-like and showcasing videos for different platforms using Premier Pro.
- Handled photography of different new products to be uploaded to the website.
- Managed company reviews to optimize our ratings and exposure.
- Made customizations for customers using graphic design programs such as Photoshop & Corel.
Communications/ PR Team
Fresno Fair
09.2018 - 10.2018
- Helped setting up and coordinating concerts, events around the fair and advertise the Fair.
- Helped media cover their stories and pitch story ideas as well as B-roll footage
- Translated and recorded “Voice of the Fair” announcements
- Engaged with the public assisting them with any information their needed regarding the Fair.
- Managed the Fair’s social media platforms sharing posts and answering any questions and concerns.
Sales Representative/Customer Service
T-Mobile
06.2012 - 09.2016
- Attended event to promote the company and service
- Trained new employees and showed them how sales and paper work worked.
- Handled monetary deposits and receiving of inventory
- Organized paper work at the end of every work day
- Met sales goals each month
- Established great relationships with customers providing exceptional customer care in English and Spanish
Education
Certificate - Marketing AI and Analytics
UC Berkeley
Berkeley, CA08-2025
Bachelor of Arts - Mass Communications And Journalism
California State University, Fresno
Fresno, CA05-2016
Skills
- Excellent communication skills
- Proficient in English and Spanish communication
- Create and evaluate SEO strategies
- Social media management
- Video editing and design using Adobe Creative Suite
- Collaborative professionalism
- Ability to organize and prioritize tasks even under pressure
- Corporate messaging and speechwriting
- Strategy implementation
- Email marketing
- Website management
Timeline
Field Energy Consultant (Event Base)
HMET
01.2024 - Current
Marketing and Communications Specialist
Tarian Security
08.2022 - Current
Media Specialist Lead/ Graphics Creator
In The Light Urns
04.2020 - 08.2022
Communications/ PR Team
Fresno Fair
09.2018 - 10.2018
Dispatcher Clerk (Part-time)
Horizon Produce
09.2016 - Current
Sales Representative/Customer Service
T-Mobile
06.2012 - 09.2016
Certificate - Marketing AI and Analytics
UC Berkeley
Bachelor of Arts - Mass Communications And Journalism
California State University, Fresno
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