Summary
Overview
Work History
Education
Skills
Accomplishments
Recent Developments
Accomplishments And Recognition
Notable Projects
Recent Innovations
Timeline
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Nikolai Mentchoukov

CEO & Co-Founder
Henderson,NV

Summary

Nikolai Mentchoukov is globally recognized for pioneering rich media content, innovative advertising models, and advanced AI-driven advertising solutions. Combining deep expertise in creative design, advanced technology, and strategic entrepreneurial leadership, Nikolai continues to redefine digital advertising through adaptive formats and emerging AI technologies.

Results-driven business leader prepared for role with robust history of steering companies toward success and fostering culture of excellence. Known for collaborative leadership approach that aligns teams with organizational objectives and drives performance. Adept at navigating complex challenges, fostering innovation, and ensuring adaptability to evolving market conditions, with focus on strategic planning and operational excellence.

Overview

38
38
years of professional experience
6
6
years of post-secondary education

Work History

CEO & Co-Founder

LIQWID
01.2010 - Current
  • Company Overview: Innovator in AI-Driven Advertising
  • Website: http://liqwid.com/ and http://liqwid.ai/
  • Invented Adaptive Advertising Formats, Viewer-Directed Placement Technology, and IntelliAds (AI-driven conversational ads)
  • Developed AI-driven Audience Segmentation System for newsletter monetization and personalized web widgets
  • Developed an alternative to common ad platforms such as GAM framework utilizing the Viewable Inventory Library, enabling completely dynamic inventory and allowing publishers and advertisers to instantly utilize premium ad formats without coding or technical implementation, scaling with ease
  • Innovator in AI-Driven Advertising
  • Website: http://liqwid.technology/

Chief Technology Officer

Rich Media Worldwide, LLC (RealVu)
01.2002 - 01.2010
  • Pioneered Viewable Impression metric technology, acclaimed as the 'Father of Viewable Impression.'
  • Developed rich media distribution, online classifieds, and the 3C Depot marketing management system

Creative Director & Chief Technology Officer

Integral Pictures, Inc.
01.2001 - 01.2002
  • Designed and produced cross-media digital products and advertising analytics systems

Chief Creative Officer

KMGI Studios, Inc.
01.1998 - 01.2001
  • Directed creative production of Webmercials and multimedia presentations

President & Creative Director

GREATIS Advertising Agency
01.1987 - 01.1997
  • Managed national advertising campaigns for global brands like Coca-Cola and Baskin-Robbins

Education

History of Arts -

Lomonosov Moscow State University (MSU)
01.1987 - 01.1989

Bachelor of Arts - Production Design

Theater Arts and Technology College
01.1976 - 01.1980

Skills

Talent development

Accomplishments

  • Invented Webmercials and optimized rich media streaming technology, 01/01/99
  • Developed iconic digital ad campaigns including 'Dancing Cola Can', 01/01/99
  • Developed David Copperfield’s 'Web Illusion', 01/01/01
  • Author of the Viewable Impression Metric methodology, accredited by Media Rating Council (MRC), 01/01/09
  • Holder of 35 patents and patents pending related to adaptive advertising, content distribution, and AI-driven marketing

Recent Developments

  • Developed Emerging Persona AI (EPAI) and AdBuddyes for conversational, AI-powered ads (IntelliAds) enabling real-time interaction.
  • Engineered the Digital Advertising Operating System and AI Agents Broadcasting system.
  • Developed and launched Mench.ai, offering sophisticated creative services and Intelli-Interactive ads for global ad agencies.
  • Created AI-driven follow-up ad technology enhancing targeting accuracy through interaction-based personalization.

Accomplishments And Recognition

  • Recipient of multiple awards from New York Festival, Internet Advertising Competition (IAC), Web Marketing Association (WebAward), and Utah Innovation Award.
  • Judge for international competitions including International Web Page Award, New York Festival, and Web Marketing Association WebAwards.
  • Creative collaborations with global brands like DuPont, General Electric, FINNAIR, Embassy Suites, Hyatt, and others.

Notable Projects

  • AI Comedy Club: Neurounderground.club
  • AI-driven content platforms: tastesofamerica.today, makememories.today, navigatethestars.today

Recent Innovations

  • Developed Mench.ai, leveraging sophisticated AI technologies to produce interactive HTML5-based ad creative (IntelliAds).
  • Created EPAI (Emerging Persona AI), an advanced AI-driven interactive persona framework for sophisticated, conversational advertising experiences.
  • Developed AdBuddyes, AI-driven interactive conversational ads enhancing user engagement and performance.
  • Innovated Emerging Persona AI (EPAI) framework, applied broadly to dynamic, responsive digital marketing.
  • Developed AI-driven content for adaptive campaigns, allowing targeted follow-up ads based on user interactions.
  • Invented Digital Advertising Farm-to-Table Marketplace, and the LIQWID Viewable Advertising Library and Digital Advertising Operating System.
  • Developed an AI Agents broadcasting system that allows distribution of AI assistants at scale with a single click.

Timeline

CEO & Co-Founder

LIQWID
01.2010 - Current

Chief Technology Officer

Rich Media Worldwide, LLC (RealVu)
01.2002 - 01.2010

Creative Director & Chief Technology Officer

Integral Pictures, Inc.
01.2001 - 01.2002

Chief Creative Officer

KMGI Studios, Inc.
01.1998 - 01.2001

President & Creative Director

GREATIS Advertising Agency
01.1987 - 01.1997

History of Arts -

Lomonosov Moscow State University (MSU)
01.1987 - 01.1989

Bachelor of Arts - Production Design

Theater Arts and Technology College
01.1976 - 01.1980
Nikolai MentchoukovCEO & Co-Founder