Nikolas Rodrigues
Arlington,VA
Accomplishments
- Achieved YouTube channel grow from 55k to over 215k subscribers in just six months, achieving over 16 million views.
- Achieved over six-figure sales in info product starting from zero, attracting more than 500 students.
- Supervised team of 10 staff members.
- Management of a Instagram account, we crafted content that not only went viral but also garnered over 1 million views and attracted more than 5,000 new followers.
Summary
Focused experienced in overseeing the digital marketing for growing organizations. Accomplished in improving lead prospecting, social media, Paid Advertising, customer acquisition,E-mail Marketing Paid Adverstaing and brand awareness. Offers top skills in planning and project management.
Overview
10
10
years of professional experience
2
2
Certification
Work History
Digital Marketing Manager
Easy Music Theory
01.2019 - 10.2023
- Achieved over six-figure sales in perpetuity on Hotmart, attracting more than 500 students
- Social Media Management: Grew and managed the YouTube channel (60k plus subscribers)
- Developed content strategy and collaborated with the Producer on content creation
- Website Development: Created and developed websites using WordPress, implemented pixels and tags, and optimized page loading speed
- Paid Traffic: Managed over four-figures number in Facebook Ads and Google Ads across various campaigns and niches
- Metrics and KPI Monitoring: Conducted quarterly reviews of key performance indicators, adjusting campaigns and strategies for optimal results.
- Boosted brand awareness through the creation of engaging social media campaigns.
Advisor
Department Of Public Security(Brazil)
06.2020 - 09.2023
- Managed routine administrative activities, showcasing strong organizational and administrative skills
- Prepared and handled documents for procurement processes, demonstrating proficiency in governmental procedures and compliance
- Conducted evaluations and monitoring of schools, ensuring adherence to educational standards and objectives
- Oversaw project management, coordinating various initiatives aimed at improving school operations and educational outcomes.
English Teacher
IFP - Professional Training Institute
03.2018 - 10.2019
- Delivered engaging English language lessons to diverse age groups, demonstrating strong communication and presentation skills
- Developed and implemented lesson plans tailored to varying levels of proficiency, showcasing adaptability and instructional abilities
- Assessed and monitored student progress, providing feedback and support to foster language development
- Collaborated with fellow teachers and administrative staff, contributing to a positive and productive learning environment
- Utilized a variety of teaching methodologies to cater to different learning styles, enhancing student engagement and comprehension.
Digital Marketing Specialist
Eme Editora
01.2018 - 03.2019
- Managed and optimized SEO, SEM, content marketing, and social media campaigns from planning to execution
- Analyzed data: Monitored traffic sources, visitor behavior, and conversion rates to understand audience engagement
- Reporting: Generated performance reports for the online store, identifying improvement opportunities and informing strategic decisions
- Optimization: Enhanced user experience, optimized landing pages, and increased search engine visibility
- Customer Relations: Provided active support through email, phone, and social media, ensuring effective communication and customer satisfaction.
Co-Founder
Voando Para Vida
03.2016 - 03.2017
- Co-founded an innovative startup that won the Ideation competition in California and the local Brasilia startup program in 2015
- Successfully secured R$200,000 in seed funding to launch and grow the business
- Led all marketing and financial management efforts, playing a key role in the startup's development and success
- Managed a team of 8, fostering collaboration and driving the team towards common goals
- Our service specialized in pet therapy, utilizing animals as facilitators in therapeutic settings to enhance the efficacy of psychological and physiotherapeutic treatments
- The concept leveraged the emotional connection between pets and patients, aiding in more effective and engaging therapy sessions.
Vice President Marketing
Empresa Brasileira de Gestão Ambiental Júnior(EMBRAGEA)
12.2013 - 12.2015
- Junior Enterprise student-run, of University of Brasília
- Led a team of 5 in developing and implementing comprehensive marketing strategies, resulting in a 50% increase in client engagement
- Managed various marketing campaigns, overseeing budgeting and execution, and enhancing brand visibility across multiple channels
- Organized and coordinated events and workshops, attracting over 300 participants, fostering community engagement and enhancing brand reputation
- Collaborated closely with cross-functional teams to align marketing efforts with overall business objectives, demonstrating strong teamwork and communication skills.
Intern
Embrapa
05.2013 - 01.2015
- PiBIC Scholar (2013-2014) & Intern (2014-2015)
- Water Resources Laboratory (Hydrosedimentology)
- Data collection and equipment maintenance during fieldwork, showcasing proficiency in project management and operational efficiency
- Conducted comprehensive sample analysis in a laboratory, developing meticulous attention to detail and adherence to quality standards
- Efficiently managed and organized extensive datasets in a database, demonstrating strong data administration skills and the ability to extract key insights for preliminary analysis
- Collaborated in the development of data-driven reports, contributing to the laboratory's marketing and communication strategies by highlighting research findings and operational achievements.
Education
Master's degree - Science
Universidade De Brasília
03.2020
Bachelor's degree - Social Sciences
Universidade de Brasília
01.2016
Skills
- KPI Monitoring
- Audience Engagement
- Market Analysis
- SEO Proficiency
- Google Analytics
- Marketing Strategies
- Data Analytics
- Digital Marketing
- Social Media Marketing
- Client Communication
- Ad extensions
- Data-Driven Decision-Making
Certification
- Certified Digital Marketing Manager, O Novo Mercado - Six months
- Principle of Digital Marketing, Google - 4 weeks
Languages
Portuguese
Native or Bilingual
English
Native or Bilingual
Spanish
Limited Working
Timeline
Advisor
Department Of Public Security(Brazil)
06.2020 - 09.2023
Digital Marketing Manager
Easy Music Theory
01.2019 - 10.2023
English Teacher
IFP - Professional Training Institute
03.2018 - 10.2019
Digital Marketing Specialist
Eme Editora
01.2018 - 03.2019
Co-Founder
Voando Para Vida
03.2016 - 03.2017
Vice President Marketing
Empresa Brasileira de Gestão Ambiental Júnior(EMBRAGEA)
12.2013 - 12.2015
Intern
Embrapa
05.2013 - 01.2015
Master's degree - Science
Universidade De Brasília
Bachelor's degree - Social Sciences
Universidade de Brasília
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