Nikole Owens
Mableton,GA
Summary
Results driven Territory Manager with over 10 years experience excelling in business development and relationship building. Leveraged expertise in customer relationship management and brand promotion to significantly enhance market share and retailer profitability. Adept at leading teams and identifying lucrative opportunities, consistently achieving and surpassing sales targets.
Overview
10
10
years of professional experience
Work History
Senior Territory Manager
Reynolds American Inc
Marietta, GA
03.2017 - Current
- Implements various national and local brand building marketing programs aimed at increasing revenue, raising brand awareness, and driving consumer loyalty within a high-profile territory
- Develops strategy for product and POS material placements to optimize sales and market visibility
- Participates in relationship marketing by conducting effective one-on-one Consumer Engagements through an understanding of Consumer Marketing Brand Strategies
- Reviews market analysis to determine customers needs, volume potential, and to develop promotional events within budget
- Analyzes sales to evaluate new selling opportunities to continue and/or gain contracts with new accounts
- Mentor new employees as part of peer-to-peer training to improve efficiency of the onboarding process
Territory Manager
Santa Fe Natural Tobacco Company
Austin, TX
09.2014 - 03.2017
- Managed a territory of over 750 independently owned and corporate chain accounts within a multimillion-dollar territory
- Built retailer relationships by presenting products and placing point-of-sale materials in retailer locations, developed and implemented mutually beneficial business plans for the company and retailers
- Improved retailer profitability by ensuring inventory levels were commensurate to sales
- Planned, sold-in, and executed new product launches while ensuring accounts were equipped with information and product knowledge to support any ongoing marketing efforts
- Participated in ongoing extensive training on product sales and distribution, consumer marketing brand strategies, effective consumer engagement, and tobacco product awareness
Education
Associate of Applied Science - Paralegal Studies
Kennesaw State University
Kennesaw, GA12-2012
Skills
- Business Development and Planning
- Customer Relationship Building
- Account Management
- Team Collaboration and Leadership
- Product Positioning
- Price Structuring
- Brand Promotion
- Competitive Analysis
- Vendor and Warehouse Management
- Contract Negotiation
Timeline
Senior Territory Manager
Reynolds American Inc
03.2017 - Current
Territory Manager
Santa Fe Natural Tobacco Company
09.2014 - 03.2017
Associate of Applied Science - Paralegal Studies
Kennesaw State University
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