Nile J. Daniels
Summary
I am an experienced CRM Manager with over 9 years of expertise in Lifecycle Marketing, specializing in the creation, execution, and optimization of email, push, in-app, and SMS campaigns. I'm passionate about designing customer journeys that not only engage and retain users both within email and onsite/in-app but also drive significant revenue growth. My approach combines data insights with a customer-first mindset, enabling me to craft personalized, effective campaigns that increase brand awareness, drive conversions, and boost repeat customer rates. With a degree in Marketing Research and a strong business orientation, I'm dedicated to delivering impactful, customer-centric experiences that support long-term business success.
Overview
7
7
years of professional experience
Work History
Senior Email & CRM Marketing Manager
SHERMANSTRAVEL / TRAVEL & HOSPITALITY
12.2022 - Current
- Emphasis on implementing a personalized experience for email readers by offering travel insights, recommendations, and travel favorites based on the utilization of Custom Events (Booking Vacations, Saving Vacation Packages, Interacting with the Chatbot, Reading Reviews, etc.).
- Developed CRM touchpoint strategies for other business goals, including acquisition and re-converting churned users.
- Remodeled the segmentation strategy to place a higher emphasis on targeting with Topic Affinity Scoring models.
- Created a testing and optimizing roadmap for all lifecycle journeys (Welcome Series, Re-engagement Campaigns, Hotel Reviews, Saved Deals, Destinations, and other nurture campaigns).
Email Marketing Strategist (Contractor)
SINGLETON FOUNDATION / EDUCATIONAL NONPROFIT
01.2021 - Current
- Developed a contextually personalized email marketing calendar to deliver the most relevant and engaging educational content to subscribers.
- Continuously optimized and redesigned email templates for the best conversion.
- Strategized new and improved conversion for reactivation campaigns, welcome series, and nurture journeys based on content engagement.
- Instituted email best practices, which resulted in doubling the percentage of unique subscribers who open emails, doubling the active mailing list size by re-engaging churned subscribers, and creating long-term continued engagement through the new and improved welcome experience.
Email Marketing Specialist (Company Re-structure)
PUBLIC.COM / FINTECH
08.2021 - 11.2022
- Curated hyper-targeted segments and personalized workflows (for email and SMS), with a focus on enticing users to transfer their external portfolios into the Public.com app.
- Developed user-experience workflow strategies for other business goals, including deposits, referrals, investing incentives, educational content, product launches, converting lapsed users, and overall app engagement.
- Strategized, executed, and reported on multiple marketing channels, including email, push, in-app messages, and SMS.
- Utilized custom events to create highly targeted audiences in an effort to personalize action-based journeys and in-app messaging.
- Expanded customer base by successfully emailing prospects to enhance conversion rates.
Email Marketing Strategist (Contractor)
CARMAX / AUTO ECOMMERCE
09.2020 - 12.2020
- Strategizes and oversees the production and performance of various projects and tasks associated with the Email Marketing Channel
- Provides high-level guidance in helping to implement email best practices across all emails and customer journeys.
- Developed comprehensive marketing plans to drive brand awareness, grow market share, and exceed sales goals.
- Revitalizing the email reporting to derive deeper and more actionable insights for a more personalized and relatable experience for our customers
- Conducted competitive analysis to evaluate the effectiveness of current strategies.
CRM Marketing Manager
DH ENTERPRISE & ASSOCIATES / TRAVEL & HOSPITALITY
04.2019 - 01.2020
- Created a more advanced Customer Journey Mapping System, which included the following: implementation of a Welcome Series, Profile Preference Dashboard, 1st Purchase Incentives, Destination-Based Nurture Series, and Post-Booking Upsells.
- Managed the Google Analytics Weekly Reporting.
- Conducted competitive analyses to understand our market position and identify unique selling propositions.
- Assisted in setting up automated processes within the CRM system to improve customer experience.
- Analyzed customer interaction patterns to identify trends and opportunities for upselling.
CRM Analyst (Company Re-structure)
MERLIN ENTERTAINMENTS / TRAVEL & HOSPITALITY
12.2017 - 04.2019
- Designed a monthly customer behavior report (purchase date/visit date) for the benefit of optimizing our campaign calendar in order to target the right family vacation segments at the most opportune time.
- Optimized and evaluated new segmentation strategies by conducting customer segment migration analysis.
- Identified and analyzed industry or geographic trends with business strategy implications.
- Analyzed customer data to identify trends in purchase behavior, customer service issues, and other areas of interest.
Education
Bachelor of Arts - Marketing Analytics
Baruch College
05.2013
Skills
- Email / Push / In-App / SMS Strategy
- Email marketing automation
- Marketing Automation
- Analytics reporting
- Client retention strategies
- Campaign management
- Email workflow management and optimization
- Behavioral triggers
- Personalization techniques
- Email design
Timeline
Senior Email & CRM Marketing Manager
SHERMANSTRAVEL / TRAVEL & HOSPITALITY
12.2022 - Current
Email Marketing Specialist (Company Re-structure)
PUBLIC.COM / FINTECH
08.2021 - 11.2022
Email Marketing Strategist (Contractor)
SINGLETON FOUNDATION / EDUCATIONAL NONPROFIT
01.2021 - Current
Email Marketing Strategist (Contractor)
CARMAX / AUTO ECOMMERCE
09.2020 - 12.2020
CRM Marketing Manager
DH ENTERPRISE & ASSOCIATES / TRAVEL & HOSPITALITY
04.2019 - 01.2020
CRM Analyst (Company Re-structure)
MERLIN ENTERTAINMENTS / TRAVEL & HOSPITALITY
12.2017 - 04.2019
Bachelor of Arts - Marketing Analytics
Baruch College
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