NILGUN J. YIGIT
Easton,USA
Summary
A goal-driven strategic leader and decisive business professional brings a track record of success in established corporations and start-up companies with innovative, disruptive technologies in MedTech and surgical robotics. Outstanding background managing multiple products from ideation to market launch and profitable monetization. Strong entrepreneurial spirit, open mind, and willingness to take on new challenges that require patience and perseverance. Skilled in building high-performing teams, launching technologies, and identifying strategic opportunities for market leadership.
Overview
16
16
years of professional experience
Work History
Founder, Managing Director
Accelerate MedTech Marketing Strategy, LLC
07.2022 - Current
- Founded a consulting agency focused on supporting early-stage MedTech startups with commercialization strategy and launch readiness.
- Led marketing and business development for an FDA-cleared single-use laparoscope, including sales enablement and promotional strategy.
- Orchestrated the U.S. launch of a surgical AI platform, overseeing market analysis, segmentation, messaging, and advisory board alignment.
Sr. Director, Marketing
Vicarious Surgical
Waltham, USA
11.2021 - 05.2022
- Restructured the upstream marketing team and implemented data-driven processes to better align with product development.
- Championed a partnership for new display technology, integrating surgeon insights to refine system requirements.
- Developed assessment processes supporting strategic growth following a SPAC merger.
Managing Director/ Partner
FOS Advisors LLC
New York, USA
10.2019 - 11.2021
- Delivered M&A readiness, marketing plans, and growth strategies to MedTech and Digital Health clients, establishing a sustainable revenue stream.
- Secured new and expanded existing client relationships, contributing to firm growth.
- Led rebranding efforts and developed marketing tools to enhance client acquisition.
Sr. Director, Global Commercialization / Market Development / Portfolio Strategy
Medtronic
New Haven, USA
04.2009 - 10.2019
- Developed global commercial strategy for the Hugo soft tissue robot, involving agency selection, regional launch prioritization, clinical and regulatory strategy, and feature prioritization.
- Oversaw teams in key regions and drove enterprise-wide integrated marketing and business development programs for launch readiness.
- Acted as a change agent by building a specialty-focused colorectal surgery business.
- Identified growth opportunities in share gain, market development for minimally invasive surgery, and portfolio diversification.
- Secured commitment to prioritize colorectal surgery among top global specialties and identified $1B in new opportunities over five years.
- Led upstream marketers to revitalize the product development pipeline, focusing on markets and technologies aligned with corporate strategy.
- Identified and validated over $600M in opportunities in less than two years, securing $900M in investments for portfolio initiatives.
- Managed all aspects of the $1.2B global endostapling business, including product development, launch, and commercialization.
- Led a strategic initiative to re-enter the stapling buttress market, establishing a five-year partnership with Gunze Ltd.
- Surpassed annual revenue targets and earned Marketer of the Year for commercial excellence.
- Created commercial strategies targeting new customers through innovative campaigns, sales tools, and competitive analysis.
- Launched Tri-Staple Technology globally, achieving blockbuster status in under three years.
- Managed US endostapling business growth and launched leading products. Drove market transition with targeted campaigns, training, and pricing strategies.
Olympus America Inc.
- Developed EndoEfficiencies consulting service, generating $950K in first-year revenue.
- Managed diagnostic and therapeutic endoscopic ultrasound (EUS) portfolio for gastroenterology.
Matsushita Electric (Panasonic)
- Led consumer battery product strategy in the EU and US markets; completed executive training in Osaka, Japan.
Education
MBA - International Business
George Washington University
Washington, DCB.S. - Mathematics
Union College
Schenectady, NYExecutive Education - Marketing Excellence
Yale SOM
New Haven, CTExecutive Education - Innovation & Strategy
Harvard DCE
Cambridge, MASkills
- Global Go-to-Market Strategy
- Portfolio and Pipeline Development
- M&A Readiness and Strategic Partnerships
- Team Leadership and Organizational Development
- Market expansion and competitive positioning
- Product Launch and Commercialization
Timeline
Founder, Managing Director
Accelerate MedTech Marketing Strategy, LLC
07.2022 - Current
Sr. Director, Marketing
Vicarious Surgical
11.2021 - 05.2022
Managing Director/ Partner
FOS Advisors LLC
10.2019 - 11.2021
Sr. Director, Global Commercialization / Market Development / Portfolio Strategy
Medtronic
04.2009 - 10.2019
Olympus America Inc.
Matsushita Electric (Panasonic)
MBA - International Business
George Washington University
B.S. - Mathematics
Union College
Executive Education - Marketing Excellence
Yale SOM
Executive Education - Innovation & Strategy
Harvard DCE
Similar Profiles
Layeeq MohammedLayeeq Mohammed
GM IT at Marketing & Strategy ConsultantGM IT at Marketing & Strategy Consultant
HELEN POULINHELEN POULIN
Business Intelligence Senior Manager at Verizon Business Markets-Experience, Marketing Operations & StrategyBusiness Intelligence Senior Manager at Verizon Business Markets-Experience, Marketing Operations & Strategy
Caleb WatkinsCaleb Watkins
Senior Human Resources Manager at RedRover Sales & Marketing StrategySenior Human Resources Manager at RedRover Sales & Marketing Strategy
Holly Newton (Nicki)Holly Newton (Nicki)
Administrative Coordinator at Lafayette CollegeAdministrative Coordinator at Lafayette College
Raghu V KaspaRaghu V Kaspa
Solutions Architect at Avis Budget Car RentalSolutions Architect at Avis Budget Car Rental