NILYAN HERRERA
Miami,FL
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 18 years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
19
19
years of professional experience
Work History
Strategic Account Project Manager - Latin American Region
MEDTRONIC
07.2004 - 10.2022
- Developed and implemented Value-Added Programs for strategic accounts, closely aligning with marketing and business expansion initiatives
- Designed a consolidated project framework, mechanisms, and governance models enhancing project implementation and execution deliverables
- Assessed project issues and developed resolutions to meet productivity, quality, and client-satisfaction goals and objectives, which reduced cycle time by four months on the Patient Journey Mapping projects
- Engaged regional and local legal and finance teams to create a legal contract framework and a business case model to support the delivery of the value-added projects to customers, reducing the analysis and approval process time from 8 to 2 weeks
- Created a comprehensive Account Evaluation tool to optimize and prioritize the Value-Added Projects opportunities
- Identified and tracked all Strategic Accounts' go-to-market needs, coordinating efforts among local and regional marketing and communication groups, to identify, develop and implement solutions
- Consolidated and shared with the Latin America Leadership team the Therapy and Strategic Solutions Center value-added projects for each Strategic Account
- Managed a funnel of a total of 32 programs across Latin America (18 leads, 7 pre-projects, 7 projects)
- Co-led the implementation and execution of a Stroke Solution at Clínica Shaio - Colombia, helping to be certified with the World Stroke Organization (WSO) and improving the Stroke patients' experience
- Started the execution of two value-added programs, Patient Journey Mapping, and Omnichannel Marketing, in Manatí Medical Center - Puerto Rico, and in Sanatorio de la Trinidad Palermo - Argentina.
Sales Operations Manager, Latin America - Cardiovascular Group
MEDTRONIC
01.2019 - 01.2020
- Developed a Sales Operations footprint in CV NOLA & SOLA clusters, including 9 direct reports
- Strategically executed a distributor sales process and operational models to enhance business efficiencies
- Developed and launched Coronary Market Share database and dashboard for the Latin America region, helped to define and prioritize marketing strategies and investment opportunities
- Participated on a go-direct to market transitions from the biggest local distributors in Coronary business in Mexico and Argentina, incorporating 90+ new direct accounts into the current customer portfolio
- Lead SOGL and inventory improvement activities across clusters, saving $0.5M in the first quarter
- Coordinated implementation of the revenue recognition of products in consignment in Chile, identifying more than $0.3M in revenue during the third quarter close
- Improved Cardiac Rhythm Clinical Specialist's agenda process, moving from outlook to SalesForce, reducing the scheduling time from 8hrs to 1hr.
Marketing Manager, Latin America - Coronary Business
MEDTRONIC
01.2014 - 01.2019
- Directed the LATIN program's vision and mission for Latin America, Medtronic's first Telemedicine program in Medtronic focused on increasing access to patients with STEMI condition in remote areas
- Designed and executed market development, strategies, and marketing plans to expand the LATIN program in Brazil and Colombia and to introduce the program in Mexico and Argentina
- Implemented and managed 227 centers, resulting in 760K EKGs performed, 8,156 STEMIs diagnosed, and 3,921 patients treated during the last four years of the program
- Supported more than 40 scientific abstracts for important International Cardiologist Journals, Congresses, Associations, and Colleges
- Recognized by Medtronic's most prestigious awards "Global Star of Excellence" in 2016, and "Americas Star of Excellence" in 2019, as a highly innovative program and ready for reply in other geographies.
Senior FP&A, Latin America - Cardiovascular Group
MEDTRONIC
01.2010 - 01.2014
- Designed and monitored quarterly business reviews and attend various congresses to support marketing initiatives
- Developed and designed diverse business cases to drive aspirational revenue growth
- Provided strategic planning tool to 5-years product market modeling process for the Cardiovascular group segments.
FP&A, Latin America
MEDTRONIC
01.2004 - 01.2010
- Financial partner for the various Medtronic businesses in Latin America.
Education
Post-Graduate in Business Management -
University of Miami
Post-Graduate in Finance -
Universidad Metropolitana
Bachelor's Degree in Economics -
Universidad Santa María
Skills
- Strategic Planning & Market Analysis
- Product Management & Lifecycle Management
- Leadership & Team Development
- Market Research & Analytics
- Cross-Cultural Communication & Bilingual Proficiency (English/Spanish)
- Software Proficiency: MS Office Suite (Word, Excel, PowerPoint) Smartsheet, Tableau, SalesForce, Power BI, SAP, Business Objects, Snowflake
- Creative Thinking
Professional Development
- Leadership Development Program, Enrich-Medtronic
- Delegate Employee | Leadership Development | Manage Difficult Interactions | Project Management, Harvard ManageMentor-Medtronic
- Agile Project Leadership, LinkedIn
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Sales Operations Manager, Latin America - Cardiovascular Group
MEDTRONIC
01.2019 - 01.2020
Marketing Manager, Latin America - Coronary Business
MEDTRONIC
01.2014 - 01.2019
Senior FP&A, Latin America - Cardiovascular Group
MEDTRONIC
01.2010 - 01.2014
Strategic Account Project Manager - Latin American Region
MEDTRONIC
07.2004 - 10.2022
FP&A, Latin America
MEDTRONIC
01.2004 - 01.2010
Post-Graduate in Business Management -
University of Miami
Post-Graduate in Finance -
Universidad Metropolitana
Bachelor's Degree in Economics -
Universidad Santa María
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