NINA AUSTIN
New York
Overview
8
8
years of professional experience
Work History
Associate Creative Director
19TH & PARK INC.
07.2024 - Current
- Spearheaded Mielle Organics' Kalahari Melon & Aloe Vera Collection campaign
- Conceptualized 'Plan for the Best' healthcare campaign
- Directed creative execution for two major film-led brand campaigns
Associate Creative Director
PepsiCo
10.2023 - 07.2024
- Led Pepsi Dig In's sub-brand, developing always-on social strategies and platform-native content, achieving a 150% increase in organic engagement (Q1)
- Managed 'Brunch with the Best' experiential and social campaign, earning 13M+ views, 9M+ audience reach, and 100% positive brand sentiment
- Executed Pepsi Dig In's 'Restaurant Royalty' initiative, garnering 15M+ impressions nationwide
Associate Creative Director
Publicis Groupe
02.2023 - 06.2024
- Developed and produced award-winning 'Dear Dad' Streamathon, generating 67K+ live views, 500K+ watch minutes, 15M+ impressions, and 7.5x CTR
- Launched Walmart's inaugural ABFF film partnership, leveraging creator talent and multi-channel distribution
- Directed Walmart's Black & Unlimited HBCU Tour digital engagement, securing 500K+ organic impressions and 4-6% engagement rates
Associate Creative Director (Social)
GSDBM
11.2022 - 02.2023
- Managed Pizza Hut social creative across TikTok, Instagram, and Twitter
- Launched and optimized paid and organic social campaigns for new product releases
Associate Creative Director
Cashmere Agency
08.2021 - 08.2022
- Developed culturally driven campaigns for Instagram, Disney, and Taco Bell
- Launched Instagram's first Diwali campaign, reaching 3M+ through organic and paid content
Senior Copywriter
DDB
09.2020 - 04.2021
- Led content and influencer campaigns, including Neutrogena's Hydroboost x Lana Condor partnership
- Developed social and digital assets for Neutrogena and Aveeno product launches
Copywriter
Quantasy + Associates
05.2017 - 09.2019
- Developed narrative strategy for True Voice app, creating unique tone of voice and brand identity
- Led Honda's multicultural digital campaigns, tailoring content to diverse audiences
- Executed Wells Fargo's student and multicultural campaigns, emphasizing financial wellness
Education
MFA - Integrated Media Arts
Hunter College
BA - Cultural Anthropology & Creative Writing
Oberlin College
Screenwriting & Narrative Development
Sundance Institute
Filmmaking & Digital Media
New York Film Academy
Skills
- Content strategy
- Concept development
- Social media strategy
- Brand messaging
Timeline
Associate Creative Director
19TH & PARK INC.
07.2024 - Current
Associate Creative Director
PepsiCo
10.2023 - 07.2024
Associate Creative Director
Publicis Groupe
02.2023 - 06.2024
Associate Creative Director (Social)
GSDBM
11.2022 - 02.2023
Associate Creative Director
Cashmere Agency
08.2021 - 08.2022
Senior Copywriter
DDB
09.2020 - 04.2021
Copywriter
Quantasy + Associates
05.2017 - 09.2019
BA - Cultural Anthropology & Creative Writing
Oberlin College
Screenwriting & Narrative Development
Sundance Institute
Filmmaking & Digital Media
New York Film Academy
MFA - Integrated Media Arts
Hunter College
Awards
- Equity & Inclusion Webby Nominee & 4x Award Winner | Walmart (2024)
- Shorty Impact Awards Winner | Walmart (2024)
- Webby Awards Nominee | eBay (2024)
- Best OOH Drum Award Winner | Notion (2022)
- Shorty Awards Nominee | True Voice App (2022)