Nina Bayan
Sarasota,FL
Summary
Results-driven marketing leader with 10+ years of success leading strategic marketing initiatives within the retail and digital space. Proven track record of launching successful products, driving customer acquisition and delivering increased sales.
Overview
14
14
years of professional experience
Work History
Director of Product Marketing
Camelot Illinois, Camelot Group
01.2023 - 07.2023
- Led go-to-market plan for new omni-channel product category driving project from conception to finalization of user journeys and design, business requirements and product positioning within 3 months.
- Enhanced user experience by leading development of new client portal prioritizing key features and functionalities and requirements based on user needs, technical feasibility, and business value.
- Orchestrated initiative to drive player growth through new product concept that would allow Camelot to compete within the digital/social space.
Sr. Product Manager
Ontario Lottery And Gaming Corporation, OLG
01.2021 - 06.2022
- Led relaunch of OLG's second largest product (+$500M annual rev.) delivering double digit growth in sales and profitability while improving customer experience
- Spearheaded initiative to drive marketing spend efficiency through shifting investment to digital and social channels, implementing high impact platform optimizations and A/B testing which resulted in over 40% reduction in cumulative CPA
- Supported launch of OLG's new enterprise App that facilitated digital transactions and exceeded mobile download KPI by +55%.
Product Manager
Ontario Lottery And Gaming Corporation, OLG
07.2019 - 01.2021
- Functional lead on cornerstone digital project focused on modernizing business through new Enterprise web/app and gaming platform
- Worked closely with cross-functional teams to provide direction on product roadmap, product features and specifications, UI/UX designs, user stories and user testing
- Project launched successfully outperforming KPIs including +300% growth on monthly player acquisition
- Launched new multi-channel go to market campaign in support of new platform. Campaign exceeded all KPIs including increasing top of mind awareness
- Simplified planning and forecasting by working closely with BA team to develop forecasting models for digital products
Associate Product Manager
Ontario Lottery And Gaming Corporation, OLG
06.2017 - 07.2019
- Successfully developed go-to-market plan for online lottery subscriptions. Initiative delivered double digit growth within 1 year
- Developed brand plan (including media and experiential buy) to drive brand awareness and player acquisition
- Consistently outperformed KPIs including exceeding acquisition targets by +20%.
Client Marketing Manager
Air Miles
05.2016 - 06.2017
- Managed loyalty plans of 4 key retail partners and executed marketing campaigns that delivered incremental sales, new customer acquisition and customer retention
- Maintained client relationship and confidence during performance challenges resulting from Air Miles executive decision to expire customer miles.
Loyalty Program Lead
Swarovski
06.2014 - 05.2016
- Managed Swarovski's Canadian loyalty program and led full lifecycle marketing initiatives including mass awareness campaigns and customer acquisition and retention strategies
- Developed and rolled out robust retail incentives program to deliver loyalty program KPIs
- Initiative drove in-store player acquisition of +35% within first year.
Small Business Consultant
Canada Business Plans
01.2010 - 01.2013
- Managed team of 5 consultants and analysts to develop strategic business and marketing plans to support small businesses with growth objectives
- Worked across range of industries including consumer goods and service industries.
Education
Master of Business Administration (MBA) - Marketing
Schulich School of Business, York University
Toronto, Ontario 06.2014
Skills
- Product Management, Market Research, Customer Experience, UI/UX,
- Analysis, Forecasting, Digital/Social and Mass Media Buy, Strategic Planning
- Project Management, Go-to-market planning, Cross-Functional Collaboration
- Lead Generation/Acquisition Strategy, Customer Segmentation, Digital Marketing
- Branding/Positioning, Product Development and Marketing, Project Management
- Digital Marketing
Timeline
Director of Product Marketing
Camelot Illinois, Camelot Group
01.2023 - 07.2023
Sr. Product Manager
Ontario Lottery And Gaming Corporation, OLG
01.2021 - 06.2022
Product Manager
Ontario Lottery And Gaming Corporation, OLG
07.2019 - 01.2021
Associate Product Manager
Ontario Lottery And Gaming Corporation, OLG
06.2017 - 07.2019
Client Marketing Manager
Air Miles
05.2016 - 06.2017
Loyalty Program Lead
Swarovski
06.2014 - 05.2016
Small Business Consultant
Canada Business Plans
01.2010 - 01.2013
Master of Business Administration (MBA) - Marketing
Schulich School of Business, York University
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