Nina Beck
Portland,OR
Summary
B2B technology communications professional with extensive agency experience in media relations, executive thought leadership, and content development. Cultivated strong relationships with journalists, enabling enterprise technology clients to craft compelling narratives across sectors like AI and cybersecurity while effectively managing multiple client accounts.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
OFFLEASH PR
04.2023 - Current
- Developed and executed media strategies for enterprise technology clients, identifying compelling narratives, timely news hooks, and targeted opportunities across business, technology, cybersecurity, AI, and vertical media.
- Built and maintained relationships with journalists, developing targeted media lists, pitches, and tailored outreach strategies to enhance media engagement for individual reporters and audiences.
- Served as a strategic day-to-day client partner, managing portfolios of up to eight accounts simultaneously and advising clients on media strategy, messaging, thought leadership, and communications opportunities.
- Translated complex topics across AI, cybersecurity, cloud infrastructure, identity, data, and enterprise software into compelling narratives for earned media, executive thought leadership, and owned content.
- Led communications for acquisitions, product launches, and executive appointments, effectively managing narratives around corporate momentum, award wins, and crisis situations.
- Developed executive thought leadership programs and ghostwrote bylines, commentary, and executive communications to elevate the visibility and influence of dozens of CEOs, founders, and senior executives.
- Collaborated with executives, subject matter experts, marketing teams, and agency colleagues to develop messaging, prepare spokespeople for media engagements, and execute integrated communications programs.
- Integrated PR and marketing agency specializing in high-growth B2B technology companies
Social Media Specialist
OFFLEASH PR
10.2021 - 04.2023
- Developed and managed organic social media strategies for B2B technology clients across LinkedIn, Twitter/X, and other digital channels.
- Created editorial calendars and original content supporting product launches, company news, earned media, campaigns, and executive thought leadership.
- Managed online communities and audience engagement, fostering brand participation in relevant industry conversations.
- Partnered with PR and account teams to amplify earned media, ensuring consistent messaging across channels.
- Expanded media, content, and client strategy responsibilities, contributing to promotion to Marketing Specialist.
- Integrated PR and marketing agency specializing in high-growth B2B technology companies
Education
B.A. - English Language & Literature
Portland State University
PortlandSkills
- Media Strategy
- Media Relations
- B2B Technology PR
- Crisis Communications
- Executive Communications
- Thought leadership
- Messaging & Positioning
- Content Development
- Social Media Strategy
- Community Management
- Trend Analysis
- Client Relations
Core Expertise
- Media Relations
- Media Strategy
- Client Relations
- Executive Thought Leadership
- Content Development
- Social Media Strategy
- Community Management
- Messaging & Positioning
- Executive Communications
- B2B Technology PR
- Newsjacking
- Crisis Communications
Timeline
Marketing Specialist
OFFLEASH PR
04.2023 - Current
Social Media Specialist
OFFLEASH PR
10.2021 - 04.2023
B.A. - English Language & Literature
Portland State University