Nina DeStevens

• Holds gaming license; must pass extensive background checks to access guest secure data (address, SS#)
• Utilizes database large enough that single gaming location can have 300,000+ active customers in single month
• Post-Forma to determine future reinvestment decisions; influenced by response, total cash in during gaming day, lifecycle marketing, segment response
• Executes A/B testing via Direct Mail and E-mails to influence guest response, ROI, promotional cost
• Promotional programming applying reinvestment percentages by segmentation
• Supervises 6 Marketing Campaign Associates for Harrah's New Orleans, Harrah's Gulf Coast and Caesars Virginia, currently known as Danville Casino
• Oversees ~80 projects a month by creating monthly production schedules, establishing due dates for key execution steps, monitoring team progress, and communicating with management if any obstacles or delays occur
• Encourages personal and professional growth by following basic Coach for Growth values (praise positive behavior often, provide feedback and lead by example) because fostering a strong culture is vital for team retention and company success
• Ensures team compliance of states gaming regulations and internal company controls, policies, and procedures
• Trains new team members best practices, database integrity and how to use programs -Access, Excel, CIM, oCRM, CMS, PDB, Offers Maintenance, and Oracle
• Plus, supports them in development areas
• Examples are in time management, leadership, and managing stress
• Continuously develops new guidelines and support documents to improve team accuracy and success
• Aids in planning of departments annual budgets and assures vendor payments are timely; accurate
• Handles guest inquiries regarding promotion qualification.
• Continually maintained and improved company's reputation and positive image in markets served
• Devised content strategy to effectively engage target audiences
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue

• Managed direct mail, email and mobile campaigns for Harrah's Hoosier Park and Horseshoe Indianapolis in Indiana market, with workload of 15 projects per production month
• Owned each step of projects, including processed data, assisted with mail and email copy/ design, routed tasks to reviewers, ensured smooth vendor communications, proofed all activity for accuracy and handled all inquiries from property related to promotion
• Developed 12 new training documents and enhanced project tracking to support new team members and to improve workflow for team
• Worked in various data programs - Access, CIM, Unica, Cognos, Salesforce, Big Query, and SQL
• Created programs to ensure accurate communication between marketing, other departments company wide, and guests
• Details are pushed out to CMS, MWB, PDB, LMS, EMS, CMS, eBank, COV POS, oCRM and various other programs.
• Set up campaigns according to sales and marketing requirements
• Drove data-influenced decisions for campaigns and businesses
• Reviewed and used data to make recommendations to improve campaign performance, media touchpoints and journey
• Demonstrated outstanding collaboration across organization and managed many tasks
• Safeguarded campaign set up for successful measurement by developing learning plans and allowing for measurability
• Created customized marketing materials to increase product awareness
• Utilized specialized software to capture and process data
• Managed campaigns for various clients that consistently exceeded sales goals

• 6+ years of experience in lifecycle/email marketing with B2C brand
• Maintained brand vision, mission, and voice across channels and collaborated with internal teams to develop ongoing strategy
• Sparked guest interest and boosted offer response by developing diverse, organic content across major social networks: Facebook, Twitter and Instagram
• Reviewed post KPIs and identified posts for boosting
• Organized content shoots & captured content as needed
• Coordinated with local influencers to improve property awareness in younger markets
• Ideated, created rules for Tribal Gaming approval and executed social promotions to drive increased engagement and following of social networks
• Ideated future content based on previous content KPIs
• Collaborated with Corporate social media on larger corporate wide social media campaigns.
• Improved social media reach by creating Facebook pages and debuting new marketing strategies targeting niche audience.
• Participated in brainstorming sessions to generate creative ideas for campaigns.
• Responded to inquiries and engaged with followers to build community and support customer engagement.
• Strategized and developed video content for client's website and social media publications.
• Researched current trends and best practices to develop innovative and impactful campaigns.
• Increased user base by promoting brand awareness and launching key marketing efforts.
• Researched and identified new opportunities for increasing company's social media presence.
• Managed relationships with third-party vendors and suppliers to facilitate prompt delivery of services.
• Built relationships with industry influencers to increase brand awareness and engagement.
• Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
• Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
• Collaborated with cross-functional teams to promote brand consistency across all social media channels.
• Developed and implemented crisis management strategies for social media to mitigate risks and maintain positive brand image.
• Created content strategies for digital media.
• Optimized website content and images to improve search engine rankings.
• Created customized marketing materials to increase product awareness.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• A-B tested ad campaigns to optimize performance and drive improved ROI.

• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

• Continually maintained and improved company's reputation and positive image in markets served.

• Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

• Boosted brand awareness with target customer demographics with print and email campaigns.

• Planned and executed external marketing events.

• Answered general marketing department inquiries by email, phone, and mail.

• Created engaging brochures and flyers to use for promotional materials and distribution.

• Collaborated with cross-functional teams to establish successful execution of projects and campaigns.

• Developed and executed marketing plans for trade shows and other events to increase brand awareness.

• Managed workflow between staff, coordinating documents and creative material distribution.

• Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.

• Used online and offline marketing to generate leads, increase visibility and drive sales growth.

• Coordinated with design and media teams to develop high-quality creative assets.

• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

• Optimized email campaigns to increase open and click-through rates.

• Improved website visibility through development and implementation of SEO strategies.

• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Mentored local personnel on best practices and protocols to maximize productivity.

• Pulled guest universe monthly and closely reviewed data trends, confirmed data validity

• A/B testing and analysis to identify new and innovative ways to grow revenue, drive program effectiveness and bring great experiences to guests

• Established and managed new business triggered messages

• Encouraged inquisitive culture of learning to encourage creative thinking

• Trained and supported new teammates within marketing department

• Regularly communicated with various levels of company, from front line to senior management

• Took holistic view of guests experience to develop guest communications/marketing material

• Partnered with cross functional teams to brainstorm, design and exhibit offerings that encouraged guest engagement (materials development, CRM support, contests, etc.)

• Managed Annual 5K Poker Run for retail guests

• Oversaw Local and Regional Entertainment for lounge bar and large outdoor venues

• Collaborated with 3rd parties for off property sponsorships.

• Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.

• Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.

• Ongoing customer outreach project, aimed to cultivate repeat sales, and strengthen customer relationships; CRM
• Boosted sales 13% with development of positive customer relationships.
• Administered company CRM database, leads, and website
• Continually develop marketing materials in Adobe Suite for domestic sales staff and international distributors
• Main contact and organizer for all company trade shows
• Performed data analysis on untapped market, open opportunities, and potential customers
• Interact directly with CFO/COO on company tasks under tight time constraints
• Employed social media marketing across all major platforms; Facebook, Twitter, Google+, LinkedIn
• Well versed in use of Microsoft Office; utilized on daily basis.

• Performed search engine optimization
• Utilized social media marketing
• Gained knowledge about Latin American business culture
• Acquired experience in tourism industry.
• Increased Social followers to customer conversions by 18%
• Assisted in creating written, video and image content for marketing channels
• Sat with marketing team members to learn new tasks and determine best tactics for solving challenges
• Scheduled social media postings to advertise products and generate site traffic
• Collaborated with team members to help expand marketing channels
• Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals
• Contributed to mock-ups, email campaigns, and social media content
• Participated in brainstorming meetings to develop marketing collateral
• Researched competitor trends and interpreted findings, reporting conclusions to supervisor
• Performed office administrative duties to enhance team cohesiveness
• Managed campaigns for various clients that consistently exceeded sales goals