Hi, I’m
Nina Gibson
SEO Expert
Wells,Maine
Summary
Talented Owner with excellent SEO and digital marketing skills, with more than 15 years of experience. Highly effective and comfortable working with people at all levels in organization.
Overview
16
years of professional experience
1
Language
Work History
Luna Internet Marketing, LLCKennebunk, ME
Owner / Independent Contractor & Consultant
04.2014 - Current
Job overview
- Spearheaded strategies that drove over $100 million in organic revenue since 2014
- Possess an expert skill set in e-commerce SEO with notable clients including Yankee Candle, National Geographic, and Bogs Footwear
- Mastered areas such as keyword research, technical SEO, on-page optimization, and in-depth analytics
- Continuously provided consultancy on digital marketing strategies and E-commerce solutions, catering to a range from startups to Fortune 500s and iconic global brands.
Auto EuropePortland, ME
Director of e-Commerce
06.2013 - 04.2014
Job overview
- Orchestrated North American Internet marketing campaigns with an annual spend exceeding $5 million
- Achieved a 5% YoY increase in web conversion rate
- Strategized and executed social media initiatives
- Formulated affiliate marketing programs and directed website UX and conversion optimization.
SEM Manager
02.2013 - 06.2013
Job overview
- Pioneered keyword development strategies and campaign testing
- Engaged in hands-on bidding optimization and ad copy testing
- Collaborated to refine and implement social media strategies.
Concordia Partners, LLCPortland, ME
Engagement Manager
06.2011 - 02.2013
Job overview
- Steered on-site search engine marketing for a major women's health E-commerce platform
- Elevated organic site traffic by 25%
- Launched an innovative email campaign that resulted in a 33% surge in orders
- Managed comprehensive website analytics and drove social media campaigns across platforms.
Assistant Marketing Manager
08.2009 - 06.2011
Job overview
- Reconfigured online ad campaigns to achieve a 15% order increment and enhanced budget efficiency
- Managed substantial paid search budgets exceeding $1 million annually
- Served as the primary liaison for advertising partners, ensuring seamless collaboration.
Work it UPPortland, ME
Board Member/Co-founder
01.2009 - 01.2011
Job overview
- Conceived the "Work it UP" initiative to support Maine's unemployed professionals
- Played a pivotal role in grant application processes
- Fostered relationships with community stakeholders and devised potent marketing strategies.
Pan Atlantic SMS Group
Research Team Supervisor
03.2008 - 01.2009
Job overview
- Led the market research team, ensuring optimal output
- Coordinated the 2008 German Cities of Excellence IT Networking Seminar and managed project-related press releases.
Education
The University College London
M.A from Human Rights/Public Policy
The University of MaineOrono, ME
B.A. from International Relations, Anthropology
University Overview
cum laude
Skills
Search Engine Optimization
Marketing
Consulting
Accomplishments
- Certifications:
- Microsoft Office Suite, Visual Studio, PowerPoint, Basic HTML, Photoshop
- Google AdWords Certified, Google Analytics Certified, Microsoft AdCenter, Webmaster Tools, DoubleClick, HitWise, Kenshoo, SearchForce, SearchMetrics.
Additional Information
Fluent in German
Timeline
Owner / Independent Contractor & Consultant
Luna Internet Marketing, LLC
04.2014 - Current
Director of e-Commerce
Auto Europe
06.2013 - 04.2014
SEM Manager
02.2013 - 06.2013
Engagement Manager
Concordia Partners, LLC
06.2011 - 02.2013
Assistant Marketing Manager
08.2009 - 06.2011
Board Member/Co-founder
Work it UP
01.2009 - 01.2011
Research Team Supervisor
Pan Atlantic SMS Group
03.2008 - 01.2009
The University College London
M.A from Human Rights/Public Policy
05.2006
The University of Maine
B.A. from International Relations, Anthropology
05.2004