Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nina Guida

Collingswood

Summary

Ambitious and adaptable Sales Professional with over 18 years of experience in customer relationship management, territory development, and consultative selling within the foodservice and CPG sectors. Proven success in managing small to mid-sized accounts, identifying customer needs, supporting product solutions, and generating growth. Highly skilled in sales forecasting, cross-functional collaboration, virtual and in-person account servicing, and communication. Quick learner with a passion for sales, attention to detail, and a proactive, team-oriented mindset.

Overview

18
18
years of professional experience

Work History

Retail Availability Manager

Acosta (Gillette Products)
09.2024 - Current
  • - Manage relationships with store-level and regional partners to support Gillette brand presence and sales.
  • - Address inventory and planogram execution issues, leveraging retail data to prioritize visits and maintain product availability.
  • - Deliver virtual and in-person store support across major retailers such as Walmart, Target, Sam’s Club
  • - Coordinate closely with teams to meet brand merchandising standards and optimize inventory flow.
  • Accomplished multiple tasks within established timeframes.
  • Oversaw inventory management, optimizing stock levels, and reducing waste.
  • Fostered partnerships with industry leaders, enhancing company's reputation and creating new business opportunities.
  • Streamlined project delivery processes, significantly reducing time to market for new product launches.
  • Developed and executed marketing strategies that effectively communicated brand values, increasing brand recognition.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.

National Account Executive

Truly Good Foods
09.2021 - 10.2024
  • - Independently managed a $17M sales territory, working with small to mid-sized accounts in foodservice and vending channels.
  • - Responded to client needs by collaborating with customer service, product development, and finance to resolve inquiries and deliver solutions.
  • - Supported new product introductions through sample requests and cross-functional coordination.
  • - Communicated sales forecasts and trends to leadership and contributed to business planning.
  • Increased overall company revenue with the strategic acquisition of new national accounts in various National Hotel Chains.
  • Cultivated a deep understanding of each client''s unique business challenges, offering tailored solutions that met their specific needs.
  • Proactively identified opportunities within existing accounts to expand product offerings or increase service levels, driving revenue growth.
  • Expanded national account base by identifying potential clients and executing targeted sales strategies.
  • Collaborated with marketing teams to create effective promotional materials tailored for specific target markets.

Account Manager

Seashore Fruit & Produce Co.
12.2019 - 11.2021
  • - Worked with cross-department teams to fulfill customer orders and address operational issues.
  • - Supported small account retention and managed product application inquiries to support service levels.
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.

Account Executive

US Foods
11.2017 - 12.2019
  • - Maintained account-level relationships, responding to sample and order inquiries across multiple product categories.
  • - Tracked and forecasted product demand to support inventory planning and order accuracy.
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
  • Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
  • Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
  • Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
  • Enhanced client satisfaction, conducting thorough needs assessments and delivering tailored solutions.

Sales Representative

Warren Distributing Co.
09.2007 - 08.2017
  • - Built strong relationships with store managers and accounts, leading to consistent territory sales growth.
  • - Conducted product demonstrations and delivered customer education on brand benefits and promotions.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
  • Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
  • Enhanced customer satisfaction by providing comprehensive product demonstrations.
  • Led training sessions for new sales representatives, enhancing team expertise and performance.
  • Participated in trade shows and conferences to network and generate leads.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.

Education

Bachelor of Science - Fashion Merchandising

Philadelphia University
Philadelphia, PA
05-2002

Skills

  • - Customer Relationship Management
  • - Virtual and In-Person Account Servicing
  • - Cross-Functional Collaboration
  • - Sales Forecasting and Budget Management
  • - Product Sampling & Technical Support Coordination
  • - Communication and Presentation Skills
  • -Customer service
  • -Decision-making
  • -Verbal and written communication
  • Relationship building
  • Cross-functional teamwork
  • Customer relationship management (CRM)
  • Sales techniques

Timeline

Retail Availability Manager

Acosta (Gillette Products)
09.2024 - Current

National Account Executive

Truly Good Foods
09.2021 - 10.2024

Account Manager

Seashore Fruit & Produce Co.
12.2019 - 11.2021

Account Executive

US Foods
11.2017 - 12.2019

Sales Representative

Warren Distributing Co.
09.2007 - 08.2017

Bachelor of Science - Fashion Merchandising

Philadelphia University

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