Dynamic Journalist bringing 10+ years of experience. Hardworking and reliable with entrepreneurial spirit and passion for developing and reporting engaging content. Versed in writing and editing for multiple digital media platforms, social media and online platforms.
Overview
13
13
years of professional experience
Work History
Breaking News Reporter
International Business Times
12.2023 - Current
Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
Sought out stories by pursuing other news organizations information periodically and either assigned or wrote stories according to strict timelines.
Evaluated and followed up on news leads and news tips to develop story ideas.
Wrote, edited and produced stories for Internet and digital channels.
Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
Improved story pitches by consistently brainstorming new angles and unique approaches to covering events or issues.
Performed research and checked facts to maintain high standard of journalistic integrity.
Fact-checked breaking news headlines by performing background research.
Streamlined workflow for news team through effective communication and coordination with fellow writers and editors.
Monitored breaking news for information on incidents, events, and topics of interest to quickly assign coverage to staff.
Media Relations Associate
EF HUTTON
09.2022 - 06.2023
Supported public relations managers with writing, researching and preparation of materials
Used various social media platforms for media and blogger outreach.
Produced and distributed brochures, newsletters and press kits.
Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
Developed and implemented social media strategy to increase engagement and reach new audiences.
Managed media relations for organizations to produce successful results.
Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Publicist
JONATHAN MARDER AND COMPANY
01.2021 - 04.2022
Lead multiple publicity campaigns
Played key role in campaign brainstorms and strategy sessions
Conceived and drafted key writing materials; press notes, press releases, pitch letters, media alerts, talking points, etc
Oversaw campaign reports and press clippings
Pitched and secured major interviews, TV/Radio appearances, reviews and stories for clients
Scheduled, set-up and facilitated in-person, virtual, and/or phone interviews, conferences and client appearances with media partners
Oversaw logistics of appearances, interviews, showcases, major releases, release parties and events
Coordinated client activities and press schedules with teams
Built out engaging angles, narratives and opportunities for clients
Kept track of all online client activity – monitored social media, websites, and other pages daily
Contributed to media databases by sharing updates, changes and additions
Communication Specialist, Features Writer
BROWNBOOK ART & CULTURE
01.2016 - 01.2020
Established and maintained relationships with editors, digital media talents, and cultural stylists
Planned annual communications plan for launches, key investment, and exclusive capsules
Planned and maintained PR budget for GCC market, to maximize brand awareness and brand visibility in MENA region
Successfully negotiated paid editorial partnerships and managed yearly budgets, in addition to working closely with publications on editorial concepts respecting brand image within MENA region
Strategically developed 360 plans for print, social and digital activity focusing on regional exclusivity, and key launches
Developed strategic marketing plans for print, digital and social media campaigns
Managed online and offline marketing activity in MENA region
Analyzed competitor activity and market trends
Collaborated with vast range of contacts for digital media opportunities
Developed ideas and leads for new stories according to industry trends
Assisted with marketing strategy development to increase public awareness and customer engagement
Secured media coverage for clients, company, and specific campaigns
Took photographs and videos during special events for promotional materials and social media pages
Wrote and distributed press releases and social media content for clients and company
Met with media and press personnel to schedule interviews and issue company statements
Wrote press releases for routine use and crisis management
Forged strong media relationships to further public relations goals
Created social media content across multiple platforms according to content calendars and promotion schedules
Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style
Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal
Communications Coordinator
LVMH
01.2011 - 01.2016
Established and maintained relationships with editors, global publications, journalists, digital media talents and fashion stylists worldwide
Managed PR showroom; ensuring stock movement is recorded and trackable
Monitored and track media coverage
Liaised with Paris HQ daily for fashion and corporate stories, shoots and press days
Negotiated with editors for non-paid coverage to meet targets
Developed new channels to keep internal teams updates, as well as communicate effectively with vendors, customers and members of media organizations.
Created content for company intranet and regularly posted documents, updates and clear communications pathways.
Education
Bachelor of Arts - Journalism & Mass Communication
George Washington University
Washington, D.C.
2008
Skills
Experienced in writing biographies, essays, editorial pieces, press releases, research reports, and creative webpages
Well versed in copyediting, transcription/editing of interviews, and proofreading
Strong technical command of English language; familiarity with virtually all writing styles; serious commitment to excellence in printed and published work
Competent researcher and active in social media networking
Diverse interest in global topics
Ethical Reporting
Deadline Management
Cultural Awareness
Task Prioritization
Digital Journalism
Coordinating stories
Online News Content
Interviewing
Investigative Reports
Story pitching
Creative Writing
Additional Information
United States Citizen
Languages
English
Native or Bilingual
Arabic
Full Professional
Timeline
Breaking News Reporter
International Business Times
12.2023 - Current
Media Relations Associate
EF HUTTON
09.2022 - 06.2023
Publicist
JONATHAN MARDER AND COMPANY
01.2021 - 04.2022
Communication Specialist, Features Writer
BROWNBOOK ART & CULTURE
01.2016 - 01.2020
Communications Coordinator
LVMH
01.2011 - 01.2016
Bachelor of Arts - Journalism & Mass Communication
George Washington University
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