Nina Lind
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishing clear standards and protocols for consistent, high-quality results with a talent for devising creative business strategies. Demonstrating knowledge of social media & content planning, and project management. Project Management skills include planning, directing, and maintaining continuous operations and applying a strategic and analytical approach for continuous process improvement.
Overview
4
4
years of professional experience
Work History
Marketing Contractor
MSE Marketing Inc
04.2023 - Current
- Creating social media posts and managing speaker content for the Mobile Payments Conference (MPC) which is an annual digital commerce event in Atlanta for leaders from fintechs, banks, and financial services to network and engage across the payments sector
- Designing integrated and personal marketing communications and content for the sponsors, speakers, and companies for the 2023 Mobile Payments Conference
- Publishing press releases, blogs, and website updates for Mobile Marketing & Technology (MMT) which is an online media magazine for payment industry news
Project Manager
U.S. Bank
09.2021 - Current
- Program managing the enterprise strategy and delivery of a new payments product rail alongside the commercialization and global treasury management teams for the instant payment settlement service
- Driving client communication and program deliverables for U.S Bank’s payments strategy with the Federal Reserve
- Successfully executed a client networking event with 200+ attendees at the Money 20/20 conference in Las Vegas which resulted in increased client engagement and business opportunities for the payments division in both 2021 and 2022
- Executed the social and communication plan for National Intern Day to engage 400 interns virtually across markets and business lines to facilitate activities and connections
Membership and Marketing Associate
University of Minnesota Alumni Association
09.2019 - 08.2021
- Created membership and promotional materials for University of Minnesota student and alumni events
- Drove marketing operations such as gift fulfillment, event management, and campaign analytics
- Utilized Shopify for website design, product updates, and e-commerce analytics for the Minnesota Alumni Market which features all University of Minnesota alumni-owned businesses and products
Marketing Consultant
Carlson Brand Enterprise
01.2020 - 12.2020
- Undergrad on MBA led teams that supported a multinational, agriculture firm and a local consumer packaged goods company to analyze their brand awareness and product messaging
- Developed a brand solution in 4 months for an under-performing product which resulted in increased customer acquisition and positive brand association development
Education
Bachelor of Science - Marketing, Business Analytics
University of Minnesota Twin Cities
Minneapolis05.2021
Skills
- Client Communication
- Marketing Strategy
- Website Development
- Campaign Analysis
- Brand Management
- Client Interfacing
- Project Management
- Travel Planning
- Logistics Support
- Event Management
Timeline
Marketing Contractor
MSE Marketing Inc
04.2023 - Current
Project Manager
U.S. Bank
09.2021 - Current
Marketing Consultant
Carlson Brand Enterprise
01.2020 - 12.2020
Membership and Marketing Associate
University of Minnesota Alumni Association
09.2019 - 08.2021
Bachelor of Science - Marketing, Business Analytics
University of Minnesota Twin Cities
Similar Profiles
Anish AshAnish Ash
Teaching Assistant at Department of MSE, IIT KanpurTeaching Assistant at Department of MSE, IIT Kanpur
Heridan Feno EmamaliHeridan Feno Emamali
Subway Assistant Manager at MSE Branded Food SystemsSubway Assistant Manager at MSE Branded Food Systems
MIGUEL SANCHEZMIGUEL SANCHEZ
Business Owner at MSE Automotive RepairBusiness Owner at MSE Automotive Repair
Geoffrey StanfieldGeoffrey Stanfield
Marketing Contractor at BlampCoMarketing Contractor at BlampCo
Ashlyn JensonAshlyn Jenson
Marketing Contractor at CarbonIPMarketing Contractor at CarbonIP