Nina Marin
Urbandale,IA
Summary
Creative Business Owner dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.
Overview
14
14
years of professional experience
Work History
Business Owner/Operator
Nina Silic LLC
Urbandale, IA
01.2021 - Current
- Oversaw business budget planning and administration, accounting functions, purchasing, and monthly payroll to handle financial needs.
- Sorted and organized files, spreadsheets, and reports.
- Kept all building areas and equipment functional and well-organized to promote business performance.
- Provided motivational support to help clients overcome barriers and achieve their desired health outcomes.
- Established trusting relationships with clients, fostering open communication and long-term commitment to wellness goals.
- Evaluated client progress through regular check-ins and follow-up appointments, celebrating milestones and adjusting plans as needed.
- Conducted thorough needs assessments for each client interaction, identifying opportunities for upsells or cross-sells as appropriate.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Managed filing system, entered data and completed other clerical tasks.
- Set up virtual Zoom meetings, invited guests and disseminated agendas.
- Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
- Developed effective improvement plans in alignment with goals and specifications.
- Supported financial forecasting by accurately processing expense reports.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Established a loyal customer base through targeted marketing campaigns, referral programs, and personalized customer experiences.
Digital Marketing & Administrative Manager
Brands Limited LLC
Remote
01.2018 - 01.2021
- Monitored and built social media following by maintaining solid online presence via community engagement.
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
- Organized and coordinated conferences and weekly meetings.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Maintained confidentiality by handling sensitive information with discretion and professionalism.
- Supported executives in decision-making processes by conducting research and presenting findings in clear formats.
- Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
- Streamlined marketing operations by introducing project management tools and automating repetitive tasks.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Spearheaded initiatives aimed at improving the overall affiliate experience through process enhancements and innovative solutions.
- Assessed affiliate performance regularly, providing constructive feedback and tailored action plans for improvement as necessary.
- Established clear lines of communication with affiliates to address concerns or issues promptly, ensuring program success.
- Devised content strategy to effectively engage target audiences.
Nutrition & Training Coaching
Biolayne
Urbandale, IA
01.2019 - 01.2021
- Consulting with clients and implementing strategies on how to reach their goals
- Sales Calls
- Client Onboarding
- Client Retention
- Coaching 1:1 Clients
- Social Media content creation, curation, posting on team page
- Creating youtube videos for team page
- Graphic design using Canva
- Additional Administrative Tasks
- Monthly Live Q&A's
- (on and off freelance Coaching in Australia since 2012)
General & Marketing Manager
Muscle Worx/ Supplement Mart Australia
01.2012 - 01.2017
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Developed and implemented strategies to increase sales and profitability.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Interacted well with customers to build connections and nurture relationships.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Formulated policies and procedures to streamline operations.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Personal Trainer
Fitness First Australia
01.2011 - 01.2013
- Managing client onboarding
- Creating training & nutrition programs
- In gym 1:1 training with clients
Education
Bachelor Of Commerce - Marketing, Management & Human Resource Management
Curtin University
HMCC -
Mindset Coaching
NASM CPT -
GGS Pre & Post Natal Coach - In Progress
10.2024
No Degree - Food And Nutrition
Precision Nutrition
Remote09-2019
Skills
- Communication
- Small business operations
- Sales tactics
- Financial Reporting
- Personnel Management
- Strategic Marketing
- Customer Service
- Business Administration
- Team Player
- Efficient multi-tasker
- Social Media Marketing
- Deadline-oriented
Websites
References
Available on request
Primaryskills
- Social Media Management
- Canva Graphic Design
- Communication
- Digital Marketing
- Nutrition & Mindset Coaching
- Public & on camera speaking
- Brand Management
- Lead Generation
- Data Consolidation
- Computer Software
Languages
English
Native or Bilingual
Croatian
Native or Bilingual
Timeline
Business Owner/Operator
Nina Silic LLC
01.2021 - Current
Nutrition & Training Coaching
Biolayne
01.2019 - 01.2021
Digital Marketing & Administrative Manager
Brands Limited LLC
01.2018 - 01.2021
General & Marketing Manager
Muscle Worx/ Supplement Mart Australia
01.2012 - 01.2017
Personal Trainer
Fitness First Australia
01.2011 - 01.2013
NASM CPT -
GGS Pre & Post Natal Coach - In Progress
Bachelor Of Commerce - Marketing, Management & Human Resource Management
Curtin University
HMCC -
Mindset Coaching
No Degree - Food And Nutrition
Precision Nutrition
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